Theorie Der Public Relations
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Theorie Der Public Relations
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Author : Manfred Rühl
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-13
Theorie Der Public Relations written by Manfred Rühl and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Social Science categories.
Public Relations hat als Kommunikationsform in modernen Gesellschaften eine kaum zu überschätzende Bedeutung. Um so erstaunlicher ist, daß es bisher an fundierten Analysen und vor allem an einer theoretischen Grundlegung der PR mangelt. Die Autoren untersuchen zunächst die interdisziplinär-methodische Herkunft der Terminologie. Sie überprüfen die relevanten Forschungsergebnisse im Rahmen der verschiedenen Kommunikations-, Handlungs-, Organisations- und Entscheidungstheorien. Zusammenfassend wird sodann PR als theoretische Einheit konzipiert, wobei die Akzente auf der gesamtgesellschaftlichen Funktion, den Leistungen in Teilsystemen und den organisatorischen Aufgaben der PR liegen.
Public Relations Research
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Author : Ansgar Zerfaß
language : en
Publisher: VS Verlag für Sozialwissenschaften
Release Date : 2014-11-30
Public Relations Research written by Ansgar Zerfaß and has been published by VS Verlag für Sozialwissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-30 with Language Arts & Disciplines categories.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Public Relations Theory
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Author : Jae-Hwa Shin
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-07
Public Relations Theory written by Jae-Hwa Shin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-07 with Business & Economics categories.
Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define “the public” or “relationships” in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.
Public Relations Theory Ii
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Author : Carl H. Botan
language : en
Publisher: Routledge
Release Date : 2010-08-27
Public Relations Theory Ii written by Carl H. Botan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
Public Relations
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Author : Jacquie L'Etang
language : en
Publisher: Psychology Press
Release Date : 2006
Public Relations written by Jacquie L'Etang and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Public relations categories.
This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Public Relations Theory
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Author : Carl H. Botan
language : en
Publisher: Routledge
Release Date : 2017-10-03
Public Relations Theory written by Carl H. Botan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-03 with Language Arts & Disciplines categories.
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
University Education In Public Relations
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Author : Heinz Flieger
language : en
Publisher:
Release Date : 1981
University Education In Public Relations written by Heinz Flieger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
The Practice Of Public Relations
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Author : Fraser P. Seitel
language : en
Publisher: Prentice Hall
Release Date : 2011
The Practice Of Public Relations written by Fraser P. Seitel and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Public relations categories.
For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.
Public Relations
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Author : Carl Hundhausen
language : en
Publisher:
Release Date : 1969
Public Relations written by Carl Hundhausen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with categories.