Theorie Und Praxis Der Internationalisierung Deutscher Mittelst Ndischer Unternehmen In Osteuropa
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Theorie Und Praxis Der Internationalisierung Deutscher Mittelst Ndischer Unternehmen In Osteuropa
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Author : Oxana Bastron
language : de
Publisher: diplom.de
Release Date : 2005-11-02
Theorie Und Praxis Der Internationalisierung Deutscher Mittelst Ndischer Unternehmen In Osteuropa written by Oxana Bastron and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-02 with Business & Economics categories.
Inhaltsangabe:Problemstellung: Die fortschreitende Globalisierung der Märkte und der daraus resultierende Wettbewerb schaffen neue Herausforderungen, denen sich jedes Unternehmen stellen muss. Ohne Zweifel berührt die Globalisierung nicht mehr nur das strategische und operative Verhalten der Großunternehmen, sondern seit den achtziger Jahren und verstärkt im letzten Jahrzehnt sowohl die kleinen als auch mittleren Unternehmen. Die kleinen und mittleren Unternehmen (KMU) sind durch die Globalisierung, die Sättigung traditioneller Märkte, den wachsenden Kostendruck auf heimischen und ausländischen Märkten sowie die wachsende technische Komplexität industrieller Produkte bei einer parallelen Verkürzung der Innovationszyklen mit immer größerem Konkurrenzdruck konfrontiert. Dadurch werden sie gezwungen, die vorhandenen Wettbewerbsvorteile zu sichern und auszubauen. Die Erschließung der Auslandsmärkte (Internationalisierung) scheint ein geeignetes Mittel dafür zu sein. Die Unternehmen können durch eine erfolgreiche Präsenz in einem weiteren Markt vom erweiterten Einkommen oder von Synergieeffekten profitieren. Neue Möglichkeiten zur Internationalisierung werden den KMU durch EU-Erweiterung bzw. Öffnung der osteuropäischen Märkte geboten. Deswegen steht der Markteintritt kleiner und mittlerer Unternehmen in osteuropäische Märkte im Mittelpunkt dieser Arbeit. Sobald sich KMU für Internationalisierung in Osteuropa entschieden haben, liegt vor ihnen nicht etwa ein festgeschriebener Weg, dem sie in einfacher Weise folgen können. Vielmehr müssen sie den Einstieg in die internationalen Aktivitäten und die weitere internationale Entwicklung nach selbst gewählten Kriterien planen und gestalten. Sie müssen sich mit den Fragen warum (Motive und Ziele der Internationalisierung), wohin (Länderauswahl, geographische Expansion), wann (Timing) und wie (Markteintrittsform ) auseinandersetzen. Grundlegende Zielsetzung dieser Arbeit ist es daher, die Internationalisierung mittelständischer Unternehmen in Bezug auf Osteuropa, insbesondere die möglichen Eintrittsstrategien für die osteuropäischen Märkte, theoretisch und empirisch zu analysieren. Gang der Untersuchung: Der Aufbau dieser Arbeit wird ausgehend von der obigen Zielsetzung gestaltet. Die Gliederung weist vier Hauptteile aus. Im Anschluss an das einführende Kapitel 1, das die Zielsetzungen der Arbeit, ihren Aufbau und die Vorgehensweise zum Inhalt hat, folgt in 1.3 die Klärung der Begriffe [...]
Women S Entrepreneurship In Europe
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Author : Stephanie Birkner
language : en
Publisher: Springer
Release Date : 2018-09-21
Women S Entrepreneurship In Europe written by Stephanie Birkner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Business & Economics categories.
This volume addresses the current challenges for and future prospects of women’s entrepreneurship research, bringing together a wealth of diverse insights with implications for research, education and practice alike. Presenting theoretical and empirical research papers and case studies, the book not only offers a topical reference guide for entrepreneurship researchers and educators, but also provides essential reading material for students interested in questions addressing diverse aspects of the challenges to and future academic and practical prospects of women’s entrepreneurship.
Identity Based Brand Management
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Author : Christoph Burmann
language : en
Publisher: Springer Nature
Release Date : 2023-03-13
Identity Based Brand Management written by Christoph Burmann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-13 with Business & Economics categories.
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
A Geography Of Time
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Author : Robert N. Levine
language : en
Publisher: Basic Books
Release Date : 2008-08-01
A Geography Of Time written by Robert N. Levine and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Social Science categories.
In this engaging and spirited book, eminent social psychologist Robert Levine asks us to explore a dimension of our experience that we take for granted—our perception of time. When we travel to a different country, or even a different city in the United States, we assume that a certain amount of cultural adjustment will be required, whether it's getting used to new food or negotiating a foreign language, adapting to a different standard of living or another currency. In fact, what contributes most to our sense of disorientation is having to adapt to another culture's sense of time.Levine, who has devoted his career to studying time and the pace of life, takes us on an enchanting tour of time through the ages and around the world. As he recounts his unique experiences with humor and deep insight, we travel with him to Brazil, where to be three hours late is perfectly acceptable, and to Japan, where he finds a sense of the long-term that is unheard of in the West. We visit communities in the United States and find that population size affects the pace of life—and even the pace of walking. We travel back in time to ancient Greece to examine early clocks and sundials, then move forward through the centuries to the beginnings of ”clock time” during the Industrial Revolution. We learn that there are places in the world today where people still live according to ”nature time,” the rhythm of the sun and the seasons, and ”event time,” the structuring of time around happenings(when you want to make a late appointment in Burundi, you say, ”I'll see you when the cows come in”).Levine raises some fascinating questions. How do we use our time? Are we being ruled by the clock? What is this doing to our cities? To our relationships? To our own bodies and psyches? Are there decisions we have made without conscious choice? Alternative tempos we might prefer? Perhaps, Levine argues, our goal should be to try to live in a ”multitemporal” society, one in which we learn to move back and forth among nature time, event time, and clock time. In other words, each of us must chart our own geography of time. If we can do that, we will have achieved temporal prosperity.
Oecd Science Technology And Industry Outlook 2014
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Author :
language : en
Publisher:
Release Date : 2014
Oecd Science Technology And Industry Outlook 2014 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The OECD Science, Technology and Industry Outlook 2014 database presents key trends in STI policies and performance in OECD countries and major emerging economies. It is published every two years and draws on a unique international policy survey conducted by the OECD - with more than 45 countries involved in 2014 - and the latest OECD work on STI policy analysis and measurement.
Interstratos
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Author : Antti Juhani Haahti
language : en
Publisher:
Release Date : 1993
Interstratos written by Antti Juhani Haahti and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Europe categories.
Foreign Investments In India
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Author : Michael Kidron
language : en
Publisher: London, Oxford U. P
Release Date : 1965
Foreign Investments In India written by Michael Kidron and has been published by London, Oxford U. P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Investments, Foreign categories.
India. Foreign investment during British rule and since attainment of independence. The increase in national level and public investment and commencement of industrialization have been slow. Foreign owned industries are mostly capital intensive but although there has been a rise in full employment, this fact has not helped sufficiently in solving the problems of underemployment and open unemployment. A severe labour shortage of skilled workers exists. Partly historical.
Global Development
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Author : Sara Lorenzini
language : en
Publisher: Princeton University Press
Release Date : 2022-07-26
Global Development written by Sara Lorenzini and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-26 with History categories.
In the Cold War, "development" was a catchphrase that came to signify progress, modernity, and economic growth. Development aid was closely aligned with the security concerns of the great powers, for whom infrastructure and development projects were ideological tools for conquering hearts and minds around the globe, from Europe and Africa to Asia and Latin America. In this sweeping and incisive book, Sara Lorenzini provides a global history of development, drawing on a wealth of archival evidence to offer a panoramic and multifaceted portrait of a Cold War phenomenon that transformed the modern world. Taking readers from the aftermath of the Second World War to the tearing down of the Berlin Wall, Lorenzini shows how development projects altered local realities, transnational interactions, and even ideas about development itself. She shines new light on the international organizations behind these projects—examining their strategies and priorities and assessing the actual results on the ground—and she also gives voice to the recipients of development aid. Lorenzini shows how the Cold War shaped the global ambitions of development on both sides of the Iron Curtain, and how international organizations promoted an unrealistically harmonious vision of development that did not reflect local and international differences. An unparalleled journey into the political, intellectual, and economic history of the twentieth century, this book presents a global perspective on Cold War development, demonstrating how its impacts are still being felt today.
International Handbook Of Violence Research
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Author : Wilhelm Heitmeyer
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-08-12
International Handbook Of Violence Research written by Wilhelm Heitmeyer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-12 with Social Science categories.
An international manual is like a world cruise: a once-in-a-lifetime experience. All the more reason to consider carefully whether it is necessary. This can hardly be the case if previous research in the selected field has already been the subject of an earlier review-or even several competing surveys. On the other hand, more thorough study is necessary if the intensity and scope of research are increasing without comprehensive assessments. That was the situation in Western societies when work began on this project in the summer of 1998. It was then, too, that the challenges emerged: any manual, espe cially an international one, is a very special type of text, which is anything but routine. It calls for a special effort: the "state of the art" has to be documented for selected subject areas, and its presentation made as compelling as possible. The editors were delighted, therefore, by the cooperation and commitment shown by the eighty-one contributors from ten countries who were recruited to write on the sixty-two different topics, by the con structive way in which any requests for changes were dealt with, and by the patient re sponse to our many queries. This volume is the result of a long process. It began with the first drafts outlining the structure of the work, which were submitted to various distinguished colleagues. Friedheim Neidhardt of Berlin, Gertrud Nunner-Winkler of Munich, and Roland Eckert of Trier, to name only a few, supplied valuable comments at this stage.
Post Merger Management
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Author : Kirsten Meynerts-Stiller
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-08
Post Merger Management written by Kirsten Meynerts-Stiller and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
This book pools the current know-how, and closes important knowledge gaps, to offer hands-on advice and practical answers to the many 'how to' questions relating to merger implementation. It provides a crucially important understanding of how to assess the chances of realising synergy potential and evaluate integration risks.
