Think Like A Marketer
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Think Like A Marketer
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Author : Kate Colbert
language : en
Publisher: Silver Tree Publishing
Release Date : 2021-06-09
Think Like A Marketer written by Kate Colbert and has been published by Silver Tree Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-09 with Business & Economics categories.
The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. “An MBA in a book? That’s exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!” -- Lois Creamer, Author of Book More Business: Make Money Speaking It doesn’t matter whether you’re a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that’s bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It’s time to think like a marketer. Thinking like a marketer requires that you: 1.Communicate for connection and meaning, not just to transact sales 2.Live and die by your customer insights 3.Market in a way that’s strategy-religious and tactic-agnostic 4.Create cultures and processes that align with your brand 5.Do everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you. The 5 Think Like a Marketer Principles are the framework for Colbert’s valuable insights and practical tips about: •Brand storytelling •Sampling strategies •Smart monetization •Testing new marketing tactics •Conducting critical market research •The perils of do-it-yourself marketing •Building and maintaining lists and pipelines •Innovating product and service deliverables •Being known, being seen and networking in new ways •Delivering customer service, even when the going gets tough •Innovations in distribution and packaging •Creating meaningful connections with your customers Read this book if you are a: •Business owner without a background in marketing •Business professional in a small- to mid-sized company or a Fortune 1000 company •Professional speaker, blogger or thought leader •Non-profit professional •Marketer Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. Far from a simple “Marketing 101” for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
Think Like A Marketer
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Author : Lauron Sonnier
language : en
Publisher: Red Wheel/Weiser
Release Date : 2009-01-01
Think Like A Marketer written by Lauron Sonnier and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
Turn Yourself and Your Business Into a Marketing Machine! To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to: Think, act, and communicate like a mar-keting pro. ?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). ?Stand out in a cluttered and overcrowded marketplace. ?"Stir the pot" to build and maintain marketing momentum. ?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
Think Like A Marketer
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Author : Lauron Sonnier
language : en
Publisher:
Release Date : 2009
Think Like A Marketer written by Lauron Sonnier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Consumer behavior categories.
Think like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, realhock-full of specific exam-life guidance that you can apply immediately after reading. Think like a Marketer will teach and show you how to: * Think, act, and communicate like marketing pro. * Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). * Stand out in a cluttered and overcrowded marketplace. * “Stir the pot†to build and maintain marketing momentum. * Devise a practical marketing strategy that will show positive results, even on a bare-bones budget
Think Like A Marketer
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Author : Lauron Sonnier
language : en
Publisher:
Release Date : 2009
Think Like A Marketer written by Lauron Sonnier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Content Marketing
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Author : Rebecca Lieb
language : en
Publisher: Que Publishing
Release Date : 2012
Content Marketing written by Rebecca Lieb and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Duct Tape Selling
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Author : John Jantsch
language : en
Publisher: Penguin
Release Date : 2014-05-15
Duct Tape Selling written by John Jantsch and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-15 with Business & Economics categories.
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”
Data Driven Marketing
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Author : Mark Jeffery
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-08
Data Driven Marketing written by Mark Jeffery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Act Like A Marketer Think Like A Machine
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Author : Elijah Clark
language : en
Publisher: Staten House
Release Date : 2024-02-17
Act Like A Marketer Think Like A Machine written by Elijah Clark and has been published by Staten House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-17 with Business & Economics categories.
"Act Like a Marketer, Think Like a Machine" offers a transformative approach to growth marketing, combining the art of customer experiences with the science of AI automation. This comprehensive guide provides practical insights and strategies to help businesses build deeper relationships, leverage digital channels, and harness the power of data analytics for accelerated growth. With a focus on customer-centricity and technological integration, Dr. Clark equips modern marketers with the tools and mindsets needed to thrive in a dynamic digital landscape. Key Highlights: Embrace a Customer-Centric Approach: Learn how to focus on lifetime customer value, creating personalized and consistent messaging across all channels to foster emotional connections and boost retention. Master the Art of Conversion: Discover the importance of creating a seamless user experience with tips on optimization, messaging, and clear calls-to-action. Leverage Cutting-Edge Technologies: Explore emerging techniques in growth hacking, artificial intelligence, and machine learning to streamline your marketing efforts and achieve better results. Build a Robust Marketing Strategy: Follow a comprehensive 5-step framework to develop and execute a growth marketing strategy that aligns with your business goals and adapts to market changes.
E Marketing
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Author : Raymond D. Frost
language : en
Publisher: Routledge
Release Date : 2016-06-03
E Marketing written by Raymond D. Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
Lean Ai
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Author : Lomit Patel
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2020-01-30
Lean Ai written by Lomit Patel and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-30 with Business & Economics categories.
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects