Top Of Mind

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Choice Hacking

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Author : Jennifer L. Clinehens
language : en
Publisher: Jennifer L. Clinehens
Release Date : 2020-06-16

Choice Hacking written by Jennifer L. Clinehens and has been published by Jennifer L. Clinehens this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-16 with Business & Economics categories.

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Summary Of Top Of Mind Review Keypoints And Take Aways

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Author : PenZen Summaries
language : en
Publisher: by Mocktime Publication
Release Date : 2022-11-28

Summary Of Top Of Mind Review Keypoints And Take Aways written by PenZen Summaries and has been published by by Mocktime Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-28 with Study Aids categories.

The summary of Top of Mind – Use Content to Unleash Your Influence and Engage Those Who Matter to You presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The most recent edition of Top of Mind provides readers with an exciting new perspective on marketing by assisting them in breaking free from traditional, outmoded practises and embracing the "You Marketing" movement. The author, John Hall, offers the resources and the insight necessary to navigate the new world of marketing. He focuses specifically on how to gain an audience's trust and how to target the needs that they have. Top of Mind summary includes the key points and important takeaways from the book Top of Mind by John Hall. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at support@mocktime.com.

Listverse Com S Epic Book Of Mind Boggling Top 10 Lists

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Author : Jamie Frater
language : en
Publisher: Simon and Schuster
Release Date : 2014-05-13

Listverse Com S Epic Book Of Mind Boggling Top 10 Lists written by Jamie Frater and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Reference categories.

A collection of crazy-but-true facts, peculiar occurrences, despicable crimes, bizarre records, unbelievable creatures, and many more shocking oddities. Delving into the shocking side of pop culture, science and history, Listverse.com’s Epic Book of Mind-Boggling Top 10 Lists offers a wealth of fascinating reading with over 200 lists and more than 2,000 interesting facts, including: • Alien Artifacts • Creepy Urban Legends • Bizarre Murder Weapons • Horrific TV Accidents • Outrageous Rock Tales • Twisted Circus Acts • Terrifying Villains • Crazy-but-True Movie Plots • Dirty CIA Operations • Monstrously Evil Babysitters • Strange Hamburger Facts • Animal Freaks of Nature • Mind-Blowing Technologies

Top Of Your Game

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Author : Ronnie O'Sullivan
language : en
Publisher: Kings Road Publishing
Release Date : 2019-05-16

Top Of Your Game written by Ronnie O'Sullivan and has been published by Kings Road Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-16 with Health & Fitness categories.

You might be wondering what Ronnie O'Sullivan is doing writing a book like this. What do I know about eating healthy, right? I'm a champion snooker player, not a personal trainer or a chef and although I've always loved running, I've come to realise that any success in sport is directly related to my attitude towards food as well as fitness. Snooker is all about sharpness, focus, and concentration - how can I do any of those things if I'm not eating well and treating my body right? My game is only as good as I am, so making that link between my mental and brain health and my physical fitness was a lightbulb moment for me and I hope this book will be a wake-up call for you too. We hear lots about mindfulness and self-care these days, but really good physical health starts with the best computer any of us could ever hope for - our noggin (aka our brains!). Written with top celebrity nutritionist Rhiannon Lambert, Top of Your Game is about showing you how to eat, think, and work your way to being your very best - and staying there.

How Can Physics Underlie The Mind

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Author : George Ellis
language : en
Publisher: Springer
Release Date : 2016-05-31

How Can Physics Underlie The Mind written by George Ellis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Science categories.

Physics underlies all complexity, including our own existence: how is this possible? How can our own lives emerge from interactions of electrons, protons, and neutrons? This book considers the interaction of physical and non-physical causation in complex systems such as living beings, and in particular in the human brain, relating this to the emergence of higher levels of complexity with real causal powers. In particular it explores the idea of top-down causation, which is the key effect allowing the emergence of true complexity and also enables the causal efficacy of non-physical entities, including the value of money, social conventions, and ethical choices.

Top Of Mind Pb

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Author : John Hall
language : en
Publisher: McGraw-Hill Companies
Release Date : 2023-06-20

Top Of Mind Pb written by John Hall and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-20 with Business & Economics categories.

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: * how consumer needs and expectations have changed and what this shift means for you * how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you * proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth. Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Win Top Of Mind Positioning

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Author : T. J. Tedesco
language : en
Publisher:
Release Date : 2000

Win Top Of Mind Positioning written by T. J. Tedesco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Selling categories.

The Coddling Of The American Mind

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Author : Greg Lukianoff
language : en
Publisher: Penguin
Release Date : 2018-09-04

The Coddling Of The American Mind written by Greg Lukianoff and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-04 with Social Science categories.

Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.