Total Loyality Marketing Unternehmenspraxis Im Mittelstand
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Total Loyality Marketing Unternehmenspraxis Im Mittelstand
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Author : Thomas Götz
language : de
Publisher: GRIN Verlag
Release Date : 2009
Total Loyality Marketing Unternehmenspraxis Im Mittelstand written by Thomas Götz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Europäische Fernhochschule Hamburg, Sprache: Deutsch, Abstract: Unternehmen organisieren sich in ihren Strukturen abnehmerorientiert und verste-hen sich als Problemlöser ihrer Kunden. "Der Kunde soll im Mittelpunkt allen unternehmerischen Handelns stehen. Denn Mehrwert für den Kunden zu schaffen ist die eigentliche Bestimmung von Unter-nehmen" (Buser et al. 2003: 13). Dabei unterliegen die meisten dennoch der Sicht ihrer eigenen Unternehmen und bieten in einer Regelmäßigkeit ihrer "Zielgruppe" irgendwelche Super-Sonderangebote, die allein ihre Überkapazitäten abbauen sollen. Dies geschieht in höherem Maße, wenn Märkte gesättigt sind und damit ein immer stärker werdender Verdrängungswettbewerb stattfindet. Dadurch entsteht eine Spirale, die als wesentlichstes Element den Preiswettbewerb in den Vordergrund stellt. Die Budgets werden zusammengeschrumpft und bieten wenig Spielraum für ein gesundes Wachstum. Sowohl die Kundengewinnung als auch die Kundenbindung werden dadurch schwieriger. Dabei liegt hier für Unternehmen, die erfolgreich sein wollen, der Schlüssel zu mehr Wachstum, Umsatz und schlussendlich auch mehr Profit. "Total Loyalty Marketing bietet einen Managementansatz aus dem einzig legitimen Blickwinkel, und zwar aus der Sicht des Kunden" (Schüller, Fuchs 2007: 13). Die aktuelle Pressemeldung des Kundenmonitors 2007 titelt ganz deutlich, daß die Kundentreue auf breiter Front sinkt (vgl. Metje 2007). Kunden- und Mitarbeiterzufriedenheit nehmen aus Sicht des Total Loyalty Marketing eine zentrale Stellung ein. Der Ansatz dazu beginnt beim Mitarbeiter im eigenen Unternehmen. Der Mitarbeiter muss mit seinen Einstellungen und der Erfüllung seiner Leistung den Kunden an das Unternehmen binden. Gelingt es ihm dabei, die Kundenerwartungen zu übertreffen, schafft er die erste Stufe auf dem Weg zur Kundenbindung. Doch die Mitarbeiter in Vertrieb und Verkauf unterlieg
Applied Marketing
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Author : Rochelle Grayson
language : en
Publisher: John Wiley & Sons
Release Date : 2021-06-21
Applied Marketing written by Rochelle Grayson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with categories.
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
The Corporate Newsroom
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Author : Christoph Moss
language : en
Publisher: Springer Nature
Release Date : 2021-04-13
The Corporate Newsroom written by Christoph Moss and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-13 with Business & Economics categories.
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Methods In Service Innovation
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Author : Walter Ganz
language : en
Publisher:
Release Date : 2012
Methods In Service Innovation written by Walter Ganz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Organizational change categories.
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Hr Policies And Maternal Labor Supply
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Author : Susanne Schneider
language : en
Publisher: Sozialökonomische Schriften
Release Date : 2017
Hr Policies And Maternal Labor Supply written by Susanne Schneider and has been published by Sozialökonomische Schriften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Child care categories.
The author asks how far the extension of employer-supported childcare serves as a driver for higher maternal labor supply. She shows that this HRM policy has a positive impact on the length and working volume of mothers after childbirth. Its usage by mothers with pre-school age children influences the working hours positively.
Innovation And Transformation
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Author : Martin Kaschny
language : en
Publisher: Springer
Release Date : 2018-05-30
Innovation And Transformation written by Martin Kaschny and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Information Systems For Small And Medium Sized Enterprises
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Author : Jan Devos
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-04
Information Systems For Small And Medium Sized Enterprises written by Jan Devos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-04 with Business & Economics categories.
This book establishes and explores existing and emerging theories on Small and Medium-sized Enterprises (SMEs) and the adoption of IT/IS. It presents the latest empirical research findings in that area of IS research and explores new technologies and practices. The book is written for researchers and professionals working in the field of IS research or the research of SMEs. Moreover, the book will be a reference for researchers, professionals and students in management information systems science and related fields.
Advances In Production Management Systems The Path To Intelligent Collaborative And Sustainable Manufacturing
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Author : Hermann Lödding
language : en
Publisher: Springer
Release Date : 2017-08-28
Advances In Production Management Systems The Path To Intelligent Collaborative And Sustainable Manufacturing written by Hermann Lödding and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-28 with Computers categories.
The two-volume set IFIP AICT 513 and 514 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2017, held in Hamburg, Germany, in September 2017. The 121 revised full papers presented were carefully reviewed and selected from 163 submissions. They are organized in the following topical sections: smart manufacturing system characterization; product and asset life cycle management in smart factories of industry 4.0; cyber-physical (IIoT) technology deployments in smart manufacturing systems; multi-disciplinary collaboration in the development of smart product-service solutions; sustainable human integration in cyber-physical systems: the operator 4.0; intelligent diagnostics and maintenance solutions; operations planning, scheduling and control; supply chain design; production management in food supply chains; factory planning; industrial and other services; operations management in engineer-to-order manufacturing; gamification of complex systems design development; lean and green manufacturing; and eco-efficiency in manufacturing operations.
Advances In Human Factors And Systems Interaction
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Author : Isabel L. Nunes
language : en
Publisher: Springer Nature
Release Date : 2020-06-30
Advances In Human Factors And Systems Interaction written by Isabel L. Nunes and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Technology & Engineering categories.
This book presents cutting-edge research on innovative system interfaces, highlighting both lifecycle development and human–technology interaction, especially in virtual, augmented and mixed reality systems. It describes advanced methodologies and tools for evaluating and improving interface usability, and discusses new models, case studies and good practices. The book addresses the human, hardware, and software factors in the process of developing interfaces for optimizing total system performance, while minimizing costs. It also highlights the forces currently shaping the nature of computing and systems, such as the importance of portability and technologies for reducing power requirements; the need for better assimilation of computation in the environment; and solutions to promote computer and system accessibility for people with special needs. Based on the AHFE 2020 Virtual Conference on Human Factors and Systems Interaction, held on July 16–20, 2020, the book offers a timely survey and a practice-oriented guide for systems interface users and developers alike.