Toward Growth New Markets And Product Diversification
DOWNLOAD
Download Toward Growth New Markets And Product Diversification PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Toward Growth New Markets And Product Diversification book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Why Brands Should Leverage Diversification Strategies The Benefits And Challenges Of Brands Executing The Market Diversification Strategy And The Product Diversification Strategy And How Apple And Amazon Leveraged The Market Diversification Strategy
DOWNLOAD
Author : Harrison Sachs
language : en
Publisher:
Release Date : 2020-03-05
Why Brands Should Leverage Diversification Strategies The Benefits And Challenges Of Brands Executing The Market Diversification Strategy And The Product Diversification Strategy And How Apple And Amazon Leveraged The Market Diversification Strategy written by Harrison Sachs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-05 with categories.
This essay sheds light on why brands should leverage diversification strategies and elucidates the benefits and challenges of brands executing the market diversification strategy and the product diversification strategy. How Apple and Amazon successfully utilized the market diversification strategy to become global Fortune 20 companies is delineated in this essay. Diversification strategies can be eminently efficacious strategies for renowned companies to leverage. The effective execution of a diversification strategy can allow a brand to maximize its profitability, draw forth more revenue streams, and mitigate future market risks. By competing in a slew of disparate lucrative markets, brands cannot only better hedge against future market and financial risks, but are able to vastly diversify their income streams as a result of entering emerging markets. "Market diversification entails extending your business offerings to new market segments not previously targeted, while product diversification means adding new products or services to expand the business offerings within existing markets. Both strategies can be eminently effective growth strategies" (Neil, 2017) for bolstering profitability, brand recognition, brand equity, and brand loyalty. The market diversification strategy allows brands to compete in new markets, garner more revenue streams, and mitigate business risks by not be dependant on a singular revenue stream. "Spreading business risks across multiple market segments lowers the potential of major failure if a market dries up or becomes less fruitful overtime" (Neil, 2017). The market diversification strategy can also allow brands to offer considerably more shareholder value to their investors overtime as they attain unprecedented brand growth and become far more profitable than foreseen. Even though the efficacious execution of the market diversification strategy can be highly beneficial, it can also be fraught with challenges. "Companies entering new markets through the market diversification strategy must consider the costs of entering new markets which include research and planning costs, marketing and advertising costs, and the costs of other activities needed to sell to a new segment.Understanding cultures in different domestic regions, and especially across global boundaries, can render marketing your brand products a challenge" (Neil, 2017). Moreover, besides overcoming the ample barriers to entry companies need to overcome to compete in more niche markets, companies may falter to remain a dominate competitor in the primary market they compete within when their focus is no longer earmarked towards being the pioneering innovator in one particular market. They also may need far more human resources as part of their workforce to compete more effectively in multiple markets. Mergers and acquisitions do not always bear fruitful results, especially when the employees from the acquired company feel disaffected by their superiors in the parent company. Another diversification strategy, the product diversification strategy, allows companies to add more complementary products to their product lines and subsequently draw forth additional revenue streams. This also allows companies to spread risks spread across ample products (Neil, 2017) and typically focus on being a leading innovator in one particular niche market. "Brands that have a strong recognition and presence are able to use established brand reputation as part of delivering the message about new product" (Neil, 2017) which helps them to generate more sales volume from the release of new complementary products.While the product diversification strategy has merit, it is not without its challenges. It can be costly to invest in research and development efforts and marketing efforts for upcoming products. Companies may also loose focus on improving their existing products by neglecting to remedy their kinks and not properly update them as needed.
Toward Growth New Markets And Product Diversification
DOWNLOAD
Author : Anneke Jessen
language : en
Publisher:
Release Date : 1991
Toward Growth New Markets And Product Diversification written by Anneke Jessen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Corporate Diversification
DOWNLOAD
Author : Brooks Fenno
language : en
Publisher: Archway Publishing
Release Date : 2018-07-10
Corporate Diversification written by Brooks Fenno and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-10 with Business & Economics categories.
Are your core corporate growth opportunities limited? Do you seek new avenues for expansion? Is the timing opportune to consider such a quest? If you are the owner or executive of a small to mid-sized manufacturing or service company then this book is a must-read. The text includes a broad range of diversification options supported by numerous practical examples of companies of all sizes that have embarked on a strategy involving diversification. It lists the many and various types of diversification - vertical, horizontal, and tangential - available for growth and explains how they might be identified, evaluated, and effectively pursued. Opportunities and risks of each of the categories are addressed as well.
Portfolio Management For New Products
DOWNLOAD
Author : Robert G. Cooper
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998-03-25
Portfolio Management For New Products written by Robert G. Cooper and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-25 with Business & Economics categories.
A powerful new approach to maximizing the value of your company's product development projects.
Research In The Sociology Of Organizations Professional Service Firms
DOWNLOAD
Author : Michael Lounsbury
language : en
Publisher:
Release Date : 1988
Research In The Sociology Of Organizations Professional Service Firms written by Michael Lounsbury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Associations, institutions, etc categories.
Corporate Diversification
DOWNLOAD
Author : E. Ralph Biggadike
language : en
Publisher:
Release Date : 1979
Corporate Diversification written by E. Ralph Biggadike and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Conglomerate corporations categories.
Capturing New Markets How Smart Companies Create Opportunities Others Don T
DOWNLOAD
Author : Stephen Wunker
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-06-16
Capturing New Markets How Smart Companies Create Opportunities Others Don T written by Stephen Wunker and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-16 with Business & Economics categories.
Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You’ll learn how to: Leverage new markets to turbo charge your company’s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market’s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy.
Growth Iq
DOWNLOAD
Author : Tiffani Bova
language : en
Publisher: Penguin
Release Date : 2018-08-14
Growth Iq written by Tiffani Bova and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-14 with Business & Economics categories.
A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
Smash
DOWNLOAD
Author : Suvi Nenonen
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-02-05
Smash written by Suvi Nenonen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
11 Grasped Scaling And Diversification Roadmap
DOWNLOAD
Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-19
11 Grasped Scaling And Diversification Roadmap written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
The "GRASPED Scaling and Diversification Roadmap" provides startups with strategic guidance on scaling their operations and diversifying their product or service offerings. It emphasizes evaluating market opportunities, expanding the team, fostering a culture of innovation, and adapting to changes, aiming to ensure long-term success and growth. This roadmap is unique in its comprehensive approach to both scaling and diversification, offering a blend of practical steps, case studies, and actionable strategies. It's designed to guide startups through the complexities of growing and evolving in competitive markets. Startups face the dual challenge of scaling their operations while diversifying offerings to stay competitive. The "GRASPED Scaling and Diversification Roadmap" serves as a crucial tool, providing a structured approach to navigate these challenges effectively.