Towards Consumer 4 0 Insights And Opportunities Under The Marketing 4 0 Scenario
DOWNLOAD
Download Towards Consumer 4 0 Insights And Opportunities Under The Marketing 4 0 Scenario PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Towards Consumer 4 0 Insights And Opportunities Under The Marketing 4 0 Scenario book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Towards Consumer 4 0 Insights And Opportunities Under The Marketing 4 0 Scenario
DOWNLOAD
Author : Maria Pilar Martinez-Ruiz
language : en
Publisher: Frontiers Media SA
Release Date : 2021-02-17
Towards Consumer 4 0 Insights And Opportunities Under The Marketing 4 0 Scenario written by Maria Pilar Martinez-Ruiz and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with Science categories.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Fourth Industrial Revolution
DOWNLOAD
Author : Klaus Schwab
language : en
Publisher: Penguin UK
Release Date : 2017-01-03
The Fourth Industrial Revolution written by Klaus Schwab and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Business & Economics categories.
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.
Tools And Applications Of Sensory And Consumer Science
DOWNLOAD
Author : Daniel M. Ennis
language : en
Publisher: Institute for Perception
Release Date : 2014-09-30
Tools And Applications Of Sensory And Consumer Science written by Daniel M. Ennis and has been published by Institute for Perception this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.
Case Studies On The Business Of Nutraceuticals Functional And Super Foods
DOWNLOAD
Author : Cristina Santini
language : en
Publisher: Woodhead Publishing
Release Date : 2022-09-14
Case Studies On The Business Of Nutraceuticals Functional And Super Foods written by Cristina Santini and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-14 with Health & Fitness categories.
A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry
Intelligent Technologies For Research And Engineering
DOWNLOAD
Author : S. Kannadhasan
language : en
Publisher: Bentham Science Publishers
Release Date : 2024-06-07
Intelligent Technologies For Research And Engineering written by S. Kannadhasan and has been published by Bentham Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-07 with Technology & Engineering categories.
This volume covers a wide array of topics related to research, technology and sustainability for technology researchers and educators. Chapter 1 explores the detection of fake news in a distributed environment. Material science is covered in Chapter 2, which explains the influence of MOS2, B4C, and graphite on the mechanical and dry sliding wear behavior of aluminum 7075 hybrid matrix composites. Chapter 3 focuses on sensors and antennas for smart sensor networks. Chapters 4 to 8 delve into various aspects of electrical and computer engineering, including induction motor condition monitoring, automatic conversion of building plans to graphs for robot navigation, and analysis of defects in microscopic and electroluminescent images using AI and image processing algorithms. Chapters 9 to 16 cover topics such as missing data prediction techniques, breast cancer diagnosis on mammography, groundwater contamination, biofertilizers, organic farming, and remediation using organisms. Sustainable development is a key theme in Chapters 17 to 26, addressing issues like sensor-based vehicle fuel theft detection, waste management techniques, bioremediation of soil contaminated with heavy metals, sustainable agriculture practices, and novel approaches in bioplastics and nanoremediation. Finally, Chapters 27 to 29 touch upon renewable energy and Industrial IoT, discussing research challenges in renewable energy sources, recent trends, and the transformation brought about by the Industrial Internet of Things.
Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector
DOWNLOAD
Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Bowker S Complete Video Directory
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2000
Bowker S Complete Video Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Home video systems industry categories.
Valuation
DOWNLOAD
Author : Tim Koller
language : en
Publisher: John Wiley & Sons
Release Date : 2020-05-21
Valuation written by Tim Koller and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-21 with Business & Economics categories.
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated throughout, and includes new insights on topics such as digital, ESG (environmental, social and governance), and long-term investing, as well as fresh case studies. For thirty years, Valuation has remained true to its basic principles and continues to offer a step-by-step approach to teaching valuation fundamentals, including: Analyzing historical performance Forecasting performance Estimating the cost of capital Interpreting the results of a valuation in context Linking a company's valuation multiples to core performance drivers The University Edition contains end-of-chapter review questions to help students master key concepts from the book. Wiley also offers an Online Instructor's Manual with a full suite of learning resources to complement valuation classroom instruction.
Reinventing The Postal Sector In An Electronic Age
DOWNLOAD
Author : Michael A. Crew
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Reinventing The Postal Sector In An Electronic Age written by Michael A. Crew and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Political Science categories.
This compilation of original essays by an international cast of economists, regulators and industry practitioners analyzes some of the major issues now facing postal and delivery services throughout the world as competition from information and communication technologies (ICT) has increased. Competition has become increasingly important in the postal sector for some time in the form of alternative entrants providing mail delivery. However, the competition from ICT in the form of email and instant messaging, the Internet, Facebook and other forms of social networking and portable wireless devices such as the iPad and Kindle may be even more significant. Mail volumes are falling and the economies of scale that have made possible daily deliveries to every address are being eroded. This book assesses volume these declines resulting from this so-called eSubstituion and looks at the ways the postal sector can adapt to the rapid changes resulting from ICT. The impact of electronic invoicing on transactions mail, and the impact on bulk mail of electronic forms of advertising are examined. Strategies, including pricing and access policies, are discussed in the context of the increasing impact of ICT. A rethinking of the role of mail in an electronic age is taking place and this book provides the cutting-edge of this rethinking and the attempts of POs to reinvent themselves while continuing to meet the public s expectation of continuing ubiquitous daily deliveries of traditional mail products. Undergraduate and postgraduate students and researchers in regulation, competition law, innovation and public sector economics along with institutional libraries and industry professionals will find this volume informative and useful.