Toyota S Global Marketing Strategy
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Toyota S Global Marketing Strategy
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Author : Shozo Hibino
language : en
Publisher: Taylor & Francis
Release Date : 2017-08-16
Toyota S Global Marketing Strategy written by Shozo Hibino and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-16 with Business & Economics categories.
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota’s "Breakthrough Thinking" Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products Reveals Toyota’s cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.
Toyota S Global Business Strategy
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Author : Anderson Brians
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-08
Toyota S Global Business Strategy written by Anderson Brians and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-08 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: A, University of Cambridge, language: English, abstract: Toyota, to all intents and purposes, has become a model for the automobile industry. As Taylor & Kahn (1997) write, automobile manufacturers are not trying to compete with Toyota as much as they are trying to learn from it and, strangely enough, Toyota appears to be quite a willing tutor. This is evidenced in the fact that, on a bi-monthly basis, the top automobile manufacturers across the United States are given a tour of Toyota’s plants and production and manufacturing facilities (Taylor & Kahn, 1997). This, however, does not put Toyota in any immediate danger of its giving away its secrets to its competitors since, as Schonberger (2001) points out, Toyota’s lean manufacturing model is not an industrial model per se as much as it is a management philosophy. This management and manufacturing philosophy is, without doubt, the key to Toyota’s global success but, upon consideration of the reasons for its recent overtake of the U.S. market, one finds that it is a combination of both its decision to Americanize and its management philosophy. Toyota has Americanized and, its Americanization is largely, although not entirely, responsible for its success in the U.S. market. As Naughton et al. (2005) explain, a change of leadership at Toyota led to the abandonment of its “cooperative competition doctrine,” as which outlined that Toyota’s presence in the United States would not be that of a competitor whose goal was to overtake leading American car manufacturers such as GM. Instead, Toyota was to maintain a “respectful distance” in order to avoid arousing both public and political anger as a direct outcome of its appearing to undermine U.S. symbols, in this case GM (Naughton et al., 2005). Therefore, even though it had the capacity and the potential to compete with GM and, eventually, to dominate the U.S. market, Toyota’s leadership made the strategic decision to avoid doing so.
Global Marketing Strategy
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Author : H. Chee
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1998-09
Global Marketing Strategy written by H. Chee and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-09 with categories.
Report On The Toyota Company
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Author : Arkadi Borowski
language : en
Publisher: GRIN Verlag
Release Date : 2010-06-28
Report On The Toyota Company written by Arkadi Borowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-28 with Business & Economics categories.
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of Sunderland, course: Contemporary Developments in Business and Management, language: English, abstract: 2 Introduction to Report on the Toyota Company 2.1 Introductory Information Report on the Engel and Voelkers Company Prepared for: CEO of the Toyota Company Prepared by: Arkadi Borowski, registered student at the University of Sunderland, United Kingdom Subject: Contemporary Developments in Business and Management of the Toyota Company Distributed: April 9th, 2010 2.2 Introduction The CEO of the Toyota Company Mr. Akio Toyoda has asked me, Arkadi Borowski, to prepare a business report that addresses the internal and external influences as well as the global political changes to which the Toyota Company is subject to. To be able to present a high-quality business report, I did detailed research on the company and its business environment. The information was gathered from: the company’s Annual Report 2008/2009, the official website of Toyota and internal know-how of the company. The sources and the additional professional literature are quoted in the references at the end of the document. 2.3 Executive Summary The present report deals with the analyses of the internal and external business environment, for this purpose the “PESTLE” analysis and the “Porter ́s five forces model” were used. It also gives a short overview of the company and the type of business it is involved in. The second part of the report is an in depth analysis of how global political changes affect Toyota ́s policies and decision-making. There is also an evaluation of the effectiveness of the company’s response and the demonstration of areas for improvement.
The Global Market
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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18
The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
International Marketing Theory Of Capturing Japans Market
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Author : Patrick Niedenführ
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-17
International Marketing Theory Of Capturing Japans Market written by Patrick Niedenführ and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-17 with Business & Economics categories.
Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course: International Marketing, language: English, abstract: Presented here is Carbondale Consulting Crew’s analysis of opening a new market for Arlington Plating Company’s service in the country of Japan. Included in the analysis is a very concise marketing plan, which will assist Arlington Plating Company in making the decision of whether or not they should proceed. In this marketing plan, many factors that could affect the company’s success are reviewed; such as the legal environment of Japan, the cultural and political environment, as well as the economic environment. Along with those factors is the competitive environment. We not only looked at the general competitive environment of other chroming services, but specific competition as well. In general terms, we concluded that Arlington Plating Company’s toughest competition would most likely be Japan’s quickly developing country. The continuous updating of the company’s plating technology will potentially be exhausting and a difficult hurdle to overcome. When speaking in specifics, there are a few other plating and chroming companies that will be competing in unison with our service. Furthermore, Carbondale Consulting Crew went very in-depth when carefully choosing a target market. With Japan being one of the top leaders in car and motorcycle manufacturing, it was decided it would be tactful to target the three leading car manufacturers, as well as the three leading motorcycle manufacturers: Toyota, Nissan, Honda, Yamaha, and Suzuki. Other things to consider were strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses included would be APC’s unique technique and sustainable competitive advantages such as patents (strength) and unawareness of doing business internationally (weakness). Opportunities and threats include the fact that Japan is one of the top vehicle manufacturers in the world (opportunity), and competition (threat). It was decided by the Carbondale Consulting Crew that Arlington Plating Company’s mode of entry would be licensing, due to the fact that contractual agreements are normally the most successful modes for business-to-business industries. Projected profits were hypothesized as well in our analysis. Finally, a plan for promotion, product, price, and physical distribution was implemented.
Strategy For The Global Market
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Author : Vladimir Kvint
language : en
Publisher: Routledge
Release Date : 2015-10-05
Strategy For The Global Market written by Vladimir Kvint and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Business & Economics categories.
In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph. Features of this book include: Methodology and practical recommendations for all stages of developing and implementing strategy. A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents. Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace. This book should be on the desk of every national, regional, and military leader, corporate executive, manager, and student of strategy.
Global Marketing Strategies
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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 1992
Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Cases In Global Marketing Strategies
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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 2002
Cases In Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Export marketing categories.
Breakthrough Thinking
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Author : Gerald Nadler
language : en
Publisher: Prima Lifestyles
Release Date : 1990
Breakthrough Thinking written by Gerald Nadler and has been published by Prima Lifestyles this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Mišljenje - Spremembe - Reševanje problemov - Osebnost - Uspeh - Študije categories.
In this American/Japanese collaboration of two of today's finest minds, Nadler and Hibino, acclaimed professors and consultants, introduce a new approach to problems, based on their research into the intuitive behavior of the most successful problem solvers and innovators.