Transmediales Erz Hlen
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Getting Started With Transmedia Storytelling
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Author : Robert Pratten
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015
Getting Started With Transmedia Storytelling written by Robert Pratten and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Authorship categories.
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
Transmedia Television
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Author : Elizabeth Evans
language : en
Publisher: Routledge
Release Date : 2011-02-25
Transmedia Television written by Elizabeth Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Performing Arts categories.
The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.
Transmedia Genre
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Author : Matthew Freeman
language : en
Publisher: Springer Nature
Release Date : 2023-02-05
Transmedia Genre written by Matthew Freeman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-05 with Social Science categories.
This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.
International Journal Of Transmedia Literacy Ijtl Vol 1 No 1 2015
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Author : AA. VV.
language : en
Publisher: LED Edizioni Universitarie
Release Date : 2016-04-20T15:05:00+02:00
International Journal Of Transmedia Literacy Ijtl Vol 1 No 1 2015 written by AA. VV. and has been published by LED Edizioni Universitarie this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20T15:05:00+02:00 with Social Science categories.
Forms of fiction and literature underwent a process of disembodiment and cross-fertilization during the revolution from the Gutenberg Galaxy (printed paper, mass distribution) to the McLuhan Galaxy (new media, hypertext, cooperative writing). The dimension of literacy has moved from a semioticallymeasured geometry to a dislocation and a deconstruction of contents and channels that give expression to new products. The impact of social media on narratology has redefined the meaning of readership and authorship. The author not only loses his/her traditional role, but becomes an icon of himself/herself, a collective-minded producer that is self-perceived through the extroflexed eye of the amniotic network in which he/she defines his/her narrative experience. Transmedia culture defines a new cross-networked and amniotic literacy, considering that we are not facing a simple adaptation of different narrative forms from one media to another: different media and languages participate and contribute to the construction of a transmedia environment. The first issue of the IJTL seeks to shed light on transmedia literacy according to the epistemological crisis of authorship and the new dimension of participation and relationship offered by both the Web and New Media. Moving from the state of the art, the aim is to investigate the interdisciplinary relations in the field of transmedia literacy, in order to favour a pattern recognition about theories, technologies, and social dimensions of the phenomena to offer a critical toolkit to understand and map out the emerging knowledge and practices created by this new field.
Transmedia Television
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Author :
language : en
Publisher: Taylor & Francis
Release Date :
Transmedia Television written by and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Narrative As Virtual Reality 2
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Author : Marie-Laure Ryan
language : en
Publisher: JHU Press
Release Date : 2015-12
Narrative As Virtual Reality 2 written by Marie-Laure Ryan and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12 with Computers categories.
"In this completely revised edition, Ryan reflects on the developments that have taken place over the past fifteen years in terms of both theory and practice and focuses on the increase of narrativity in video games and its corresponding loss in experimental digital literature."--Page [4] of cover.
Transmedia Television
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Author : M.J. Clarke
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-12-20
Transmedia Television written by M.J. Clarke and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-20 with Performing Arts categories.
Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century.
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies
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Author : Hernández-Santaolalla, Víctor
language : en
Publisher: IGI Global
Release Date : 2020-04-24
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies written by Hernández-Santaolalla, Víctor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Transmedia Television
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Author : Elizabeth Evans
language : en
Publisher:
Release Date : 2013
Transmedia Television written by Elizabeth Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Convergence (Telecommunication). categories.
'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: Taylor & Francis
Release Date : 2005-04-18
Marketing To Moviegoers written by Robert Marich and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-04-18 with Performing Arts categories.
"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.