Trends In Retail Marketing In India
DOWNLOAD
Download Trends In Retail Marketing In India PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Trends In Retail Marketing In India book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Trends In Retail Marketing In India
DOWNLOAD
Author : Marri Sreenivasulu
language : en
Publisher: Anchor Academic Publishing
Release Date : 2017-09
Trends In Retail Marketing In India written by Marri Sreenivasulu and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09 with Business & Economics categories.
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Trends In Retail Marketing In India
DOWNLOAD
Author : Marri Sreenivasulu
language : en
Publisher: diplom.de
Release Date : 2017-07-20
Trends In Retail Marketing In India written by Marri Sreenivasulu and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain. Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience. This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.
Multi Dimensional Approach To Brand Building A Conceptual Model For Indian Retailers
DOWNLOAD
Author : Vibhuti Tripathi
language : en
Publisher: GRIN Verlag
Release Date : 2008
Multi Dimensional Approach To Brand Building A Conceptual Model For Indian Retailers written by Vibhuti Tripathi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, course: Conference, 19 entries in the bibliography, language: English, abstract: Indian Retail Scenario: Organized retailing has exponentially emerged to contribute to the growth of Indian retail sector. It constitutes 3% of the total retail market and expected to grow at a rate of 42% in 2008. According to estimates provided by Technopak, organized retail in India is expected to receive investments of $25 billion, taking the size of modern retail to $75 billion by 2011. These investments imply that share of organized retail will grow from the present 3 % to approximately 15-18 % by 2011-12. With the onset of a globalize economy in India, the Indian consumer's psyche has changed. They are well versed with the concept of value for money, quality and service standards offered worldwide, in turn they are becoming more demanding. These demands are the visible impacts of the Indian organized retail sector. The evident increase in consumerist activity is colossal; it is replicated in money making recess for the Indian organized retail sector. Indian Retail is in the midst of a retail revolution, seen in sprawling number of malls developed from 50 operational malls in 2005 to 250 mall by 20083. Multiple formats have sprung up across different cities. City landscapes are dotted with malls and customers have problems of plenty as far as deciding shopping destinations is concerned.
Retail Sector In India
DOWNLOAD
Author : Ashish Kumar
language : en
Publisher: Lulu.com
Release Date :
Retail Sector In India written by Ashish Kumar and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The World Of Retailing An Overview Of Retailing Indian Retail
DOWNLOAD
Author : Shadma Shahid
language : en
Publisher: Anchor Academic Publishing
Release Date : 2015-08-14
The World Of Retailing An Overview Of Retailing Indian Retail written by Shadma Shahid and has been published by Anchor Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-14 with Business & Economics categories.
Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The forms of retailing are bricks-and-mortar stores, non-store bases, or a combination of a store and a non-store base. The assortment of goods in these businesses is planned, purchased, and presented by the retailer for the convenience of the consumer. The objective was to gain a deeper understanding into the world of retailing, its formats, store image and current trends occurring in the retailing sector and we visualized that this exercise would provide credible insights into business metrics and processes that run the industry today. We looked further to rediscover Indian retail, an industry that has burgeoned at high velocity. It will help in identify improvement opportunities for tomorrow and lead us towards future excellence in the growing retailing sector.
Problems And Prospects Of Indian Retailing
DOWNLOAD
Author : Dr.V.V.Devi Prasad Kotni
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Problems And Prospects Of Indian Retailing written by Dr.V.V.Devi Prasad Kotni and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Emerging Trends In Retail Management
DOWNLOAD
Author : R. Gnanaguru
language : en
Publisher:
Release Date : 2008
Emerging Trends In Retail Management written by R. Gnanaguru and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Retail trade categories.
Retailing is interlinking the individual consumer with the manufacturing and distribution chain. The retail industry in India is growing up and there are lot of employment opportunities for the educated youth in all parts of the country. The book speaks on retailing from the marketing, finance, management, information technology, global scene, human resource and issues related to retail trade in rural and urban areas. The marketing aspects include retail marketing, product display, food retailing, mall culture, super market, store diode and value and private labeling. Retailing is highly consumer driven with customers being exposed to new retail formats frequently. If well planned and organised, retail business would ensure that the consumers will benefit not only by way of quality products but also in prices due to the bulk buying capacity of big retailers. The foreign direct investment and financial challenges argue about the prospects of the industry to gain importance in conducting organized retailing in India. Retail management has become a special subject of importance in Indian educational institutions. The various issues in retail management have been addressed in detail. The need for organized retail trade and strategies gives lot of insight for the industry to grow. The automation and e-commerce in retail gives lot of scope for employment and does effective service to consumers. Technology assumes importance for the business. Internet is growing in usage and influence over product preference and purchase behaviour is changing lifestyles. The increasing ratio of women in employment and rising disposable income are driving the growth of the Indian retail industry. Foreign direct investments, global issues and international giants entering into our nation speak volumes of Indian retail in the global arena. Human resource management issues like recruitment and training assume importance for effective employment. The book discusses the broader business trends and general issues like communication, competitiveness, rural retailing and logistics. The various topics in retailing adopt both empirical and non-empirical approach and come from various authors across the country. The authors' insights, experience, research and their consultancy have enabled the editors to bring out a text which will be useful for academicians, students, research scholars and for the corporate managers. The editors have combined a rigorous analytical approach with a style that is interesting and easy to read.
Retail Marketing
DOWNLOAD
Author : A. Sivakumar
language : en
Publisher: Excel Books India
Release Date : 2007
Retail Marketing written by A. Sivakumar and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Marketing Strategies For Retail Business
DOWNLOAD
Author : Ramesh Venkatachalam
language : en
Publisher: Blue Rose Publishers
Release Date : 2024-04-25
Marketing Strategies For Retail Business written by Ramesh Venkatachalam and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-25 with Self-Help categories.
The competitive nature of the retail industry makes it vital for businesses to construct their deals & methodology around a value-based proposition, whether it’s through online or offline marketing. Here are reasons why retail marketing strategies is essential: Reminds clients of the presence of a given retail brand; Leads to repeat business from customers who see value in what a retailer has to offer. Increases the Lifetime value of the customer by keeping them around longer.
Dynamics Of Retail Industry In India A Focus On Organised V S Unorganised Retailing In Greater Hyderabad Greater Visakhapatnam
DOWNLOAD
Author : Dr. Harrison Sunil Kumar
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Dynamics Of Retail Industry In India A Focus On Organised V S Unorganised Retailing In Greater Hyderabad Greater Visakhapatnam written by Dr. Harrison Sunil Kumar and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.