Trendspotting
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Trendspotting The Basics
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Author : Alf Rehn
language : en
Publisher: Booktango
Release Date : 2013-04-16
Trendspotting The Basics written by Alf Rehn and has been published by Booktango this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
Trendspotting
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Author : Richard Laermer
language : en
Publisher: Penguin
Release Date : 2002-03-05
Trendspotting written by Richard Laermer and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-05 with Business & Economics categories.
This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.
2011 Trendspotting For The Next Decade
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Author : Richard Laermer
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-04-13
2011 Trendspotting For The Next Decade written by Richard Laermer and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-13 with Business & Economics categories.
A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.
Trendspotting Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-09-05
Trendspotting Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with categories.
When was the Trendspotting start date? What are internal and external Trendspotting relations? Why is it important to have senior management support for a Trendspotting project? How does the Trendspotting manager ensure against scope creep? What sources do you use to gather information for a Trendspotting study? This astounding Trendspotting self-assessment will make you the entrusted Trendspotting domain auditor by revealing just what you need to know to be fluent and ready for any Trendspotting challenge. How do I reduce the effort in the Trendspotting work to be done to get problems solved? How can I ensure that plans of action include every Trendspotting task and that every Trendspotting outcome is in place? How will I save time investigating strategic and tactical options and ensuring Trendspotting costs are low? How can I deliver tailored Trendspotting advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Trendspotting essentials are covered, from every angle: the Trendspotting self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Trendspotting outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Trendspotting practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Trendspotting are maximized with professional results. Your purchase includes access details to the Trendspotting self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Quantitative Trendspotting
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Author : Rex Yuxing Du
language : en
Publisher:
Release Date : 2014
Quantitative Trendspotting written by Rex Yuxing Du and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Trendspotting has become an important marketing intelligence tool for identifying and tracking general tendencies in consumer interest and behavior. Currently, trendspotting is done either qualitatively by trend hunters, who comb through everyday life in search of signs indicating major shifts in consumer needs and wants, or quantitatively by analysts, who monitor individual indicators, such as how many times a keyword has been searched, blogged, or tweeted online. In this study, the authors demonstrate how the latter can be improved by uncovering common trajectories hidden behind the coevolution of a large array of indicators. The authors propose a structural dynamic factor-analytic model that can be applied for simultaneously analyzing tens or even hundreds of time series, distilling them into a few key latent dynamic factors that isolate seasonal cyclic movements from nonseasonal, nonstationary trend lines. The authors demonstrate this novel multivariate approach to quantitative trendspotting in one application involving a promising new source of marketing intelligence -- online keyword search data from Google Insights for Search -- in which they analyze search volume patterns across 38 major makes of light vehicles over an 81-month period to uncover key common trends in consumer vehicle shopping interest.
Livsstilsanalyse Og Trendspotting
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Author :
language : da
Publisher: Academica
Release Date : 2009
Livsstilsanalyse Og Trendspotting written by and has been published by Academica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with forbrug categories.
Digital Trendspotting
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Author :
language : en
Publisher:
Release Date : 2010
Digital Trendspotting written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Trend Spotting
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Author : Aspatore Books Staff
language : en
Publisher:
Release Date : 2004-07-01
Trend Spotting written by Aspatore Books Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-01 with categories.
Trend Spotting offers a glimpse into the strategies, research plans, key tools and methodical formulas involved into foreseeing the latest and greatest thing to hit the market. With CEOs from some of the world's most renowned market research firms, this title offers key insights into a fascinating industry shaped by prediction, foresight and focused on savvy decision-making.
The New Megatrends
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Author : Marian Salzman
language : en
Publisher: Crown Currency
Release Date : 2022-05-03
The New Megatrends written by Marian Salzman and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Business & Economics categories.
A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.
Buzz
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Author : Marian Salzman
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-25
Buzz written by Marian Salzman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-25 with Business & Economics categories.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.