Trust Management In The Chinese E Commerce Market
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Trust Management In The Chinese E Commerce Market
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Author : Yong Pan
language : en
Publisher: Springer Nature
Release Date :
Trust Management In The Chinese E Commerce Market written by Yong Pan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
More Trusting Less Trust
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Author : Hongbin Cai
language : en
Publisher:
Release Date : 2013
More Trusting Less Trust written by Hongbin Cai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Economics categories.
Trust is vital for market development, but how can trust be enhanced in a marketplace? A common view is that more trusting may help to build trust, especially in less developed economies. In this paper, we argue that more trusting may lead to less trust. We set up a rational expectation model in which a marketplace uses buyer protection to promote buyer trusting. Our results show that buyer protection may reduce trust in equilibrium and even hinder market expansion because it triggers differential entry between honest and strategic sellers and may induce more cheating from strategic sellers. Using a large transaction-level data set from the early years of Eachnet.com (an eBay equivalent in China), we find evidence that is consistent with the model predictions. Stronger buyer protection leads to less favorable evaluation of seller behavior and is associated with slower market expansion. These findings suggest that a trust-promoting policy aiming at buyer trusting may not be effective if it is not accompanied by additional incentives to improve seller trustworthiness.
Digital China Selling To China Through Cross Border E Commerce
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date : 2019-01-01
Digital China Selling To China Through Cross Border E Commerce written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
Chinese Business And The Internet
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Author : Junhai Liu
language : en
Publisher:
Release Date : 2014
Chinese Business And The Internet written by Junhai Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Although the Internet and E-commerce revolutions have clearly taken hold in the United States and Europe, the Chinese culture has been slow to adopt the Internet as a marketplace. The Authors cite a lack of trust on the part of both potential consumers and potential merchants as the primary obstacle to a robust Chinese E-commerce community. To remedy this lack of trust, the Article proposes the nation seek a middle way between reforms guided by Western rule of law and Eastern rule of ethics, thus incorporating effective regulatory strategies and the philosophical resources already within the Chinese cultural consciousness. The Authors propose a framework based on three distinct varieties of trust, and apply that framework across the specific policy problems that impede vibrant E-commerce in Chinaőnamely, the development of a workable regulatory regime, and the particular problems of privacy and defamation that seem to be related to the growth of E-commerce. Ultimately, the Authors suggest that to successfully navigate this dramatic shift to an Internet-enabled economy, China should embrace its past but recognize that the new E-commerce context also may demand new solutions.
Building Online Trust In A Culture Of Confucianism
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Author : Lihua Huang
language : en
Publisher:
Release Date : 2016
Building Online Trust In A Culture Of Confucianism written by Lihua Huang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
The success of e-commerce companies in a Confucian cultural context takes more than advanced IT and process design that have proven successful in Western countries. The example of eBay's failure in China indicates that earning the trust of Chinese consumers is essential to success, yet the process of building that trust requires something different from that in the Western culture. This article attempts to build a theoretical model to explore the relationship between the Confucian culture and online trust. We introduce two new constructs, namely process flexibility and perceived control, as particularly important factors in online trust formation in the Chinese cultural context. A survey was conducted to test the proposed theoretical model. This study offers a new explanation for online trust formation in the Confucian context. The findings of this article can provide guidance for companies hoping to successfully navigate the Chinese online market in the future.
China Trust And Digital Supply Chains
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Author : Warwick Powell
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-01
China Trust And Digital Supply Chains written by Warwick Powell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
China, Trust and Digital Supply Chains presents a critical reflection on blockchain technologies in the context of their adoption in China and the world that China is engaged in and shaping. Approaching the issues of blockchain technology adoption and development on China’s own terms is critical if policy makers and others are to make effective sense of one of the key dynamics shaping the next few decades of the global landscape. The work challenges the ‘trust’ trope that dominates much discussion of blockchain technology’s application. It argues, contrary to the predominant trust trope, that blockchain is not about trust at all. It shows that China’s re-imagining of the 21st century global order is premised on driving intensified cross-border economic interactions without the presupposition of trust, and blockchain technology makes that possible. It also explores the paradox of technological decentralisation being taken up with vigour by a centralist polity, the role of blockchain technology as a critical condition of existence for the successful globalisation of China’s digital currency initiative, and the need to devise governance institutions that are multilateral in nature, to reflect the multi-polar nature of decentralised information systems with domestic and cross-border permutations. This book is of significant interest to readers of political economy, public policy, blockchain technology and Chinese studies.
Trust And Technology In B2b E Commerce Practices And Strategies For Assurance
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Author : Kumar, Muneesh
language : en
Publisher: IGI Global
Release Date : 2011-11-30
Trust And Technology In B2b E Commerce Practices And Strategies For Assurance written by Kumar, Muneesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-30 with Business & Economics categories.
As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.
A Cultural Analysis Of The Difference Between Interpersonal Trust And Institutional Trust
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Author : Zhen Li
language : en
Publisher:
Release Date : 2016
A Cultural Analysis Of The Difference Between Interpersonal Trust And Institutional Trust written by Zhen Li and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic commerce categories.
The developing world's electronic commerce potential is huge. However, it has been demonstrated that successful e-business models from developed countries do not seem to transfer well to developing countries. For example, eBay does poorly in China. I argue one reason for this is because perceptions of trust differ across developing and developed nations. This, in turn, requires a different design for e-commerce markets. This paper focuses on the impact of trust perception on infrastructure in Chinese ecommerce. I do a price comparison of Taobao (an institutional trust-based electronic market) and WeChat (an interpersonal trust-based electronic market) on 35 products purchased from outside China. I show that WeChat sellers can command higher prices than Taobao sellers, demonstrating how interpersonal trust commands a price premium for sellers in China. I then show that, with the exception of sellers of luxury goods, Taobao sellers without any trust labels command a higher price than Taobao sellers with one or more trust labels. This suggests Chinese only respond to trust labels when luxury goods are sold. But this is not statistically significant. I also show that WeChat sellers I had no affiliation with command higher prices than Taobao sellers, which suggests that just being on WeChat (interpersonal trust) market allows a seller to command a price premium over being on Taobao (institutional trust) market.
E Retailing Challenges And Opportunities In The Global Marketplace
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Author : Dixit, Shailja
language : en
Publisher: IGI Global
Release Date : 2016-02-26
E Retailing Challenges And Opportunities In The Global Marketplace written by Dixit, Shailja and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-26 with Business & Economics categories.
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
The Digitization Of Business In China
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Author : Young-Chan Kim
language : en
Publisher: Springer
Release Date : 2018-07-20
The Digitization Of Business In China written by Young-Chan Kim and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.