Typologie Von Internet Nutzern Auf Basis Psychologischer Determinanten Des Online Konsums
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Typologie Von Internet Nutzern Auf Basis Psychologischer Determinanten Des Online Konsums
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Author : Thomas Marchlewski
language : de
Publisher: diplom.de
Release Date : 2003-02-13
Typologie Von Internet Nutzern Auf Basis Psychologischer Determinanten Des Online Konsums written by Thomas Marchlewski and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-13 with Business & Economics categories.
Inhaltsangabe:Gang der Untersuchung: Nach einem ersten sehr euphorischen Beginn des E-Commerce gab es eine Phase der allgemeinen Ernüchterung über die möglichen Entwicklungsperspektiven dieses Wirtschaftszweiges. Mittlerweile zeigt sich allerdings, dass in diesem Markt durchaus realistische Wachstumschancen gegeben sind, die allerdings auch empirisch genau ausgelotet werden müssen. Dieser Fragestellung widmet sich die vorliegende Diplomarbeit. Nach ersten begrifflichen Erklärungen in Kap. 1 diskutiert der Autor im theoretischen Teil (Kap. 2) verschiedene Typologisierungskonzepte, die eine Möglichkeit zur empirischen Begründung unterschiedlicher Zielgruppen dienen. Insbesondere werden das Diffusionskonzept, die Kontrolltheorie und emotionspsychologische Ansätze dargestellt, die insgesamt geeignet erscheinen, eine probate Nutzertypologie der Akzeptanz von E-Commerce empirisch zu bestimmen. Im empirischen Teil dieser Studie wird zunächst in einer qualitativen Vorstudie eine Strukturierung des Gegenstandsbereichs vorgenommen, die für die weitere Operationalisierung genutzt wurde. Im Kern der folgenden quantitativen Studie steht eine Repräsentativ-Untersuchung über das Internet (soweit im Rahmen von Internet-basierten Untersuchungen überhaupt Repräsentativität erreicht werden kann) mit insgesamt ca. 500 Befragten. Die Operationalisierung der theoretischen Konstrukte Innovationsbereitschaft, Kompetenz, Involvement etc. erfolgt weitgehend unter Rückgriff auf erprobte empirische Verfahren, die unter dem Ökonomie-Gesichtspunkt gekürzt in den Fragebogen Eingang finden. Die Darstellung der Ergebnisse lässt zunächst erkennen, dass die soziodemographische Struktur der Befragten keine größeren Abweichungen von der Normalpopulation erkennen lässt als dies bei Internet-Befragungen üblich ist. Der gegenüber bisherigen Untersuchungen relativ große Anteil von Frauen lässt schon eine Tendenz zur Normalisierung auch von Internet-Stichproben erkennen. Darüber hinaus werden zunächst allgemeine Ergebnisse über das Internet-Nutzungsverhalten der Befragten sowie ihre Nutzung von Commerce-Angeboten deskriptiv dargestellt. Die weiteren hypothesenorientierten Analysen zeigen, dass die auf den Konzepten Diffusionstheorie, Kontrolltheorie und emotionale Lagerung beruhenden Hypothesen in der Tat zum allergrößten Teil bestätigt werden konnten. In einer abschliessenden Clusteranalyse zur Entwicklung der Typologie der Internet/E-Commerce-Nutzer ergaben sich fünf unterschiedliche [...]
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-10-02
The Handbook Of Online Marketing Research Knowing Your Customer Using The Net written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-02 with Business & Economics categories.
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Consumption Corridors
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Author : Doris Fuchs
language : en
Publisher: Routledge
Release Date : 2021-03-04
Consumption Corridors written by Doris Fuchs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with Business & Economics categories.
Consumption Corridors: Living a Good Life within Sustainable Limits explores how to enhance peoples’ chances to live a good life in a world of ecological and social limits. Rejecting familiar recitations of problems of ecological decline and planetary boundaries, this compact book instead offers a spirited explication of what everyone desires: a good life. Fundamental concepts of the good life are explained and explored, as are forces that threaten the good life for all. The remedy, says the book’s seven international authors, lies with the concept of consumption corridors, enabled by mechanisms of citizen engagement and deliberative democracy. Across five concise chapters, readers are invited into conversation about how wellbeing can be enriched by social change that joins "needs satisfaction" with consumerist restraint, social justice, and environmental sustainability. In this endeavour, lower limits of consumption that ensure minimal needs satisfaction for all are important, and enjoy ample precedent. But upper limits to consumption, argue the authors, are equally essential, and attainable, especially in those domains where limits enhance rather than undermine essential freedoms. This book will be of great interest to students and scholars in the social sciences and humanities, and environmental and sustainability studies, as well as to community activists and the general public.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Self Congruity
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Author : M. Joseph Sirgy
language : en
Publisher: Praeger
Release Date : 1986-08-05
Self Congruity written by M. Joseph Sirgy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-08-05 with Computers categories.
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
European Retail Research
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Author : Bernhard Swoboda
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-01-30
European Retail Research written by Bernhard Swoboda and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Neuropsychotherapy
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Author : Klaus Grawe
language : en
Publisher: Routledge
Release Date : 2017-09-25
Neuropsychotherapy written by Klaus Grawe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Medical categories.
Neuropsychotherapy is intended to inspire further development and continual empirical updating of consistency theory. It is essential for psychotherapists, psychotherapy researchers, clinical psychologists, psychiatrists, neuroscientists, and mental-health professionals. Profoundly important and innovative, this volume provides necessary know-how for professionals as it connects the findings of modern neuroscience to the insights of psychotherapy. Throughout the book, a new picture unfolds of the empirical grounds of effective psychotherapeutic work. Author Klaus Grawe articulates a comprehensive model of psychological functioning-consistency theory-and bridges the gap between the neurosciences and the understanding of psychological disorders and their treatment. Neuropsychotherapy illustrates that psychotherapy can be even more effective when it is grounded in a neuroscientific approach. Cutting across disciplines that are characteristically disparate, the book identifies the neural foundations of various disorders, suggests specific psychotherapeutic conclusions, and makes neuroscientific knowledge more accessible to psychotherapists. The book's discussion of consistency theory reveals the model is firmly connected to other psychological theoretical approaches, from control theory to cognitive-behavioral models to basic need theories.
The Great Marketing Turnaround
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Author : Stan Rapp
language : en
Publisher: N A L Trade
Release Date : 1992-01-01
The Great Marketing Turnaround written by Stan Rapp and has been published by N A L Trade this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with Business & Economics categories.
The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.