Understanding Chinese Consumers Perceptions Of E Service Quality
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Understanding Chinese Consumers Perceptions Of E Service Quality
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Author :
language : en
Publisher:
Release Date : 2014
Understanding Chinese Consumers Perceptions Of E Service Quality written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Consumers categories.
Investigating Quality Perceptions Of Foreign Services By Chinese Consumers
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Author : Subir Bandyopadhyay
language : en
Publisher:
Release Date : 2021
Investigating Quality Perceptions Of Foreign Services By Chinese Consumers written by Subir Bandyopadhyay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Consumers are known to use the country-of-origin (COO) of a product to infer the quality of products. Products of technologically advanced countries such as the US and Germany are known to enjoy positive country-of-origin effects. Conversely, products made in the developing countries typically suffer from negative COO effect. While this influence of COO is widely recognized for products, the same cannot be said about services. Only a handful of studies have empirically investigated the relationship between COO and perceived service quality. Additionally, most of these studies in this research paradigm, are undertaken in industrialized countries; hence their findings cannot be extrapolated to the newly industrialized countries (NIC) that offer tremendous market potential for global services. It has, therefore, become imperative for multinational companies to understand if and how consumers in the major NICs use COO and other cues to infer service quality. Using data collected from consumers in Beijing in the Peoples Republic of China, we demonstrate significant COO effect on two service categories: hotels and restaurants. We also highlight how these research findings will help managerial decisions about pricing and promotion.
Chinese Consumers And The Fashion Market
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Author : Yingjiao Xu
language : en
Publisher: Springer
Release Date : 2018-03-09
Chinese Consumers And The Fashion Market written by Yingjiao Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Business & Economics categories.
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Asian Dimensions Of Services Marketing
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Author : Esther P. Y. Tang
language : en
Publisher: Psychology Press
Release Date : 2002
Asian Dimensions Of Services Marketing written by Esther P. Y. Tang and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Asian Dimensions of Services Marketing delves into the world of industry in Asia. There has been phenomenal growth in that continent's service industries over the past few decades, and this book covers several important aspects of marketing services. These include the influence of reference groups in the service industries of Singapore, and influences upon the relationship between service performance and customer satisfaction in the Thai cultural and business setting. This book also discusses perceived success factors for multinational professional service firms in South Korea, examines how store atmosphere impacts the emotional well-being of Chinese customers in a leisure service setting, and more!
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Author : Prof. Jun Yeh, Tallinn University of Technology, Estonia
language : en
Publisher: DEStech Publications, Inc
Release Date : 2014-07-07
written by Prof. Jun Yeh, Tallinn University of Technology, Estonia and has been published by DEStech Publications, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-07 with Computers categories.
amount of new knowledge every day. We have to acknowledge that even the smartest people among us are incapable of familiarizing himself with all these new data. Fortunately, we are only required to deal with a very small amount of that vast number in our work and life. As those who devote himself to the field of information technology and management engineering, I sincerely believe that it is our responsibility to make efforts to accelerate the advance of science in such fields. The 2014 international Conference on Information Technology and Management Engineering, thanks to the hard work of its committee, will be held on April 26 and 27 in Hong Kong. The ITME2014 covers a wide range of topics such as network protocols, information theory and coding theory, network security, management theory, project management, public management, knowledge management etc. It is a great honor to us that numerous people from various countries, including many famous experts and excellent researchers, have shown their interest in this convention and submitted their latest studies to us as their support. Among these studies, we have selected about a hundred to be finally included in this proceeding after reviewing and discussing. We believe that this collection of work will be of great value not only to the participants of ITME2014, but also to those who has a chance of meeting it. The publication of this conference proceedings and the successful opening of ITME2014 owe its credit to a lot of people and institutions, especially the ITME2014 committee, the editors and DEStech Publications. The committee has devoted much time to reviewing the papers submitted to ITME2014, and DEStech Publications publishing those accepted papers. I would like to thank the committee and the press deeply here for their support to ITME2014 and I am eagerly looking forward to another chance for us to be a team again. Finally, let’s wish together that the 2014 International Conference on Information Technology
Papers In Itjemast 12 6 2021
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Author :
language : en
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Release Date :
Papers In Itjemast 12 6 2021 written by and has been published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies this book supported file pdf, txt, epub, kindle and other format this book has been release on with Technology & Engineering categories.
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date :
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
A Study On Consumers Perception About Online Shopping In India
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Author : Seema Gopichand Hariramani
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
A Study On Consumers Perception About Online Shopping In India written by Seema Gopichand Hariramani and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
E Retailing Challenges And Opportunities In The Global Marketplace
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Author : Dixit, Shailja
language : en
Publisher: IGI Global
Release Date : 2016-02-26
E Retailing Challenges And Opportunities In The Global Marketplace written by Dixit, Shailja and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-26 with Business & Economics categories.
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Service Quality Perception Difference Between Employees And Customers
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Author : Wai Hung Thomas Ng
language : en
Publisher:
Release Date : 2002
Service Quality Perception Difference Between Employees And Customers written by Wai Hung Thomas Ng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Consumers categories.