Understanding The Interactive Digital Media Marketplace
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Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues
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Author : Sharma, Ravi S.
language : en
Publisher: IGI Global
Release Date : 2011-10-31
Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues written by Sharma, Ravi S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Computers categories.
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Computational Intelligence In Analytics And Information Systems
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Author : Parneeta Dhaliwal
language : en
Publisher: CRC Press
Release Date : 2023-09-08
Computational Intelligence In Analytics And Information Systems written by Parneeta Dhaliwal and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-08 with Computers categories.
This new volume presents a selection of state-of-the-art technological advancements in IoT, network technologies, and software engineering that address unsolved issues in computational intelligence. The volume focuses on empirical, theoretical, and application perspectives on smart technologies and computational intelligence, identifying the advantages and limitations of each. The chapters on smart technologies address their application in communication services, healthcare and assistive technology, urban waste management, vehicle pollution and accident detection, and more. The technologies encompass the use of machine learning, blockchain, fog computing, etc. The volume goes on to discuss computational intelligence in network technologies as well as cryptography mechanisms, internet privacy protection, satellite communication technology, ant colony optimization algorithms, etc. The topics on computational intelligence in software engineering include security optimization via software-defined networking, education-based interactive automated agent, data warehouse requirement engineering, and more. Together with Volume 1: Data Science and AI, Selected Papers from CIAIS-2021, this 2-volume set offers and abundance of valuable information on emerging technologies in computational intelligence.
Supply Chain Management Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-12-31
Supply Chain Management Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Business & Economics categories.
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Environmental Awareness And The Role Of Social Media
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Author : Narula, Sumit
language : en
Publisher: IGI Global
Release Date : 2018-07-27
Environmental Awareness And The Role Of Social Media written by Narula, Sumit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Political Science categories.
Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.
Customer Relationship Management Strategies In The Digital Era
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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Knowledge Management Initiatives In Singapore
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Author : Margaret Joo Yian Tan
language : en
Publisher: World Scientific Publishing Company
Release Date : 2013-04-24
Knowledge Management Initiatives In Singapore written by Margaret Joo Yian Tan and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-24 with Business & Economics categories.
Knowledge Management Initiatives in Singapore is the first book that provides descriptive analyses of the award-winning knowledge management projects undertaken by the public sector organisations in Singapore. It features 12 organisations honoured for their outstanding efforts to understand and implement knowledge management, not only to enhance tactical efficiency and effectiveness but also to plan for strategic opportunities in the dynamic environment. Based on these successful case studies, the book provides a comprehensive overview and approach for organisations to understand how to plan and execute their knowledge management journeys. This includes analysing the rationale, thereby calibrating specific knowledge management plans and roles; identifying resources for knowledge management implementation (such as people, process and technology); and evaluating the outcomes and future paths. This book will be invaluable to managers, knowledge management practitioners and graduate students in the field, offering deep actionable insights on the implementation of knowledge management projects and providing a balanced perspective of organisational knowledge management encompassing both theory and pragmatism.
Introduction To Interactive Digital Media
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Author : Julia Griffey
language : en
Publisher:
Release Date : 2020
Introduction To Interactive Digital Media written by Julia Griffey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Digital media categories.
This is a valuable guide to the fundamentals of interactive digital media, offering best practices and common pitfalls throughout.
Exchanging Terrorism Oxygen For Media Airwaves The Age Of Terroredia
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Author : Eid, Mahmoud
language : en
Publisher: IGI Global
Release Date : 2014-03-31
Exchanging Terrorism Oxygen For Media Airwaves The Age Of Terroredia written by Eid, Mahmoud and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Political Science categories.
Terroredia is a newly coined term by the editor, Dr. Mahmoud Eid, to explain the phenomenal, yet under-researched relationship between terrorists and media professionals in which acts of terrorism and media coverage are exchanged, influenced, and fueled by one another. Exchanging Terrorism Oxygen for Media Airwaves: The Age of Terroredia provides a timely and thorough discussion on a wide range of issues surrounding terrorism in relation to both traditional and new media. Comprised of insights and research from leading experts in the fields of terrorism and media studies, this publication presents various topics relating to Terroredia: understanding of terrorism and the role of the media, terrorism manifestations and media representations of terrorism, types of terrorism and media stereotypes of terrorism, terrorism tactics and media strategies, the war on terrorism, the function of terrorism and the employment of the media, new terrorism and new media, contemporary cases of terrorist-media interactions, the rationality behind terrorism and counterterrorism, as well as the responsibility of the media. This publication is of interest to government officials, media professionals, researchers, and upper-level students interested in learning more about the complex relationship between terrorism and the media.
New Media And Communication Across Religions And Cultures
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Author : Nahon-Serfaty, Isaac
language : en
Publisher: IGI Global
Release Date : 2014-01-31
New Media And Communication Across Religions And Cultures written by Nahon-Serfaty, Isaac and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Language Arts & Disciplines categories.
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Engaging Consumers Through Branded Entertainment And Convergent Media
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Author : Parreno, Jose Marti
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Engaging Consumers Through Branded Entertainment And Convergent Media written by Parreno, Jose Marti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.