United We Consume Create Manage
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United We Consume Create Manage
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Author : Vaibhav Shwetangbhai Diwanji
language : en
Publisher:
Release Date : 2021
United We Consume Create Manage written by Vaibhav Shwetangbhai Diwanji and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business categories.
What does the future look like for consumers and brands? The 2020 COVID-19 global pandemic added new uncertainties and brought new insights and geared consumers and brands to the real essentials of the 'human touch' in marketing communications. When the novel coronavirus made the world stand still, marketers and consumers finally had a chance to take notice of the sea of sameness in advertising and branding. The question remained: What is the role of the empowered, hyper-connected consumer in building the future of branding? Against this backdrop, this dissertation research aimed to bridge the gap between the rhetoric of consumer involvement in branding and the reality of its utility. Using a grounded theory approach and guided by the identity-based brand management approach and the national cultural dimensions, this dissertation research aimed to establish the definition of consumer generated branding from a cross-national and cross-cultural perspective. In doing so, the secondary research objective was to define and identify different forms of sponsored and non-sponsored consumer generated branding initiatives. To this end, this dissertation research utilized an innovative triangulation of a mixed-methods research design, including qualitative semi-structured interviews and observational methods comprising open card sorting, think-aloud protocol, and web-based real-time heatmap visualization. The participants included forty-four consumers and brand practitioners from the U.S. and India. Combining the insights from the qualitative interviews and the observational methods, the key academic contribution of this dissertation research was that it helped bridging the gap in the literature by proposing a contemporary and phenomenologically grounded understanding of consumer generated branding. The key managerial contribution of this dissertation was that it offered fresh avenues of co-creating consumer-centric, sustainable, and inclusive marketing communication, and also provided meaningful observations on the ever-evolving consumer-brand relationships, within the new and emerging media environments. This dissertation research was more than an invitation to think differently, it was a clarion call to action-to help create a new world of possibilities through brand value co-creation.
United We Rise
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2024-07-08
United We Rise written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-08 with Social Science categories.
United We Rise Crafting Resilient Communities for a Better Tomorrow Discover the keys to fostering resilient, united communities with "United We Rise." This comprehensive eBook provides a robust roadmap to collective strength and proactive readiness in the face of adversity. Whether you're a community leader, an organization member, or an informed citizen, this guide is essential for building a brighter, more resilient future together. **Chapter 1. Introduction to Community Resilience** Start your journey by understanding the critical role of collective strength. Learn from historical examples of community recovery efforts that have paved the way for modern strategies. **Chapter 2. Pre-Impact Preparedness** Become proactive. Establish effective early warning systems, form disaster response teams, and implement community drills and training to ensure readiness before disaster strikes. **Chapter 3. Immediate Response and Collective Action** In the critical hours following a disaster, rapid assessment, efficient communication, and coordinated search and rescue efforts can save lives. Discover how to provide emergency shelter and supplies swiftly and effectively. **Chapter 4. Health and Safety in Post-Impact Scenarios** From preventing disease outbreaks to setting up temporary medical facilities, ensure community health and mental well-being with practical steps and psychological first aid. **Chapter 5. Rebuilding Infrastructure Collaboratively** Learn techniques to restore utilities, organize housing projects, and re-establish transportation networks. Together, we can rebuild stronger and more resilient infrastructure. **Chapter 6. Food Security and Community Agriculture** Explore strategies for setting up community gardens, organizing food resources, and developing sustainable food production practices to ensure long-term food security. **Chapter 7. Sustainable Water Management** Master emergency water purification techniques, create community water collection systems, and develop long-term water management plans essential for community survival. **Chapter 8. Education and Knowledge Sharing** Create community learning spaces, connect with global knowledge networks, and leverage local expertise to empower every member of the community. **Chapter 9. Economic Recovery Initiatives** Revitalize local economies with innovative projects, establish trade networks, and support community-driven microfinance and cooperative banking initiatives. **Chapter 10. Governance and Leadership in Post-Impact Communities** Form community councils, foster inclusive decision-making processes, and maintain transparency and accountability to ensure effective governance. **Chapter 11. Cultural Resilience and Social Cohesion** Celebrate community milestones, preserve local traditions, and foster inclusivity and unity for a stronger social fabric. **Chapter 12. Innovations in Community Technology** Utilize renewable energy sources, implement smart community solutions, and encourage grassroots technological innovation. **Chapter 13. Environmental Stewardship and Recovery** Engage in reforestation, conservation, and sustainable practices that restore and protect local ecosystems for future generations. **Chapter 14. Handling Conflicts and Developing Resilient Social Contracts** Learn mediation and conflict resolution techniques, build trust, and create shared values and agreements to handle conflicts effectively. **Chapter 15. Long-term Vision and Future Planning** Develop a common community vision, diversify resilience strategies, and prepare for future challenges and opportunities. "United We Rise" is your essential guide to building a more resilient, united, and thriving community. Together, we are stronger. Secure your copy today and begin the journey towards a brighter tomorrow.
Critical Pedagogies Of Consumption
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Author : Jennifer A. Sandlin
language : en
Publisher: Routledge
Release Date : 2010-09-28
Critical Pedagogies Of Consumption written by Jennifer A. Sandlin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-28 with Business & Economics categories.
Distinguished international scholars from a wide range of disciplines explore consumption and its relation to learning, identity development, and education. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.
The Art Of Management
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Author : Shiv Shivakumar
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2022-05-09
The Art Of Management written by Shiv Shivakumar and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-09 with Self-Help categories.
Careers are changing, and the capabilities required to stay relevant are changing even more rapidly. We seem to have endless choices, at least at the beginning of a career, but these start narrowing after middle management. How does one think about one's own life and career in this changing decade? The whole discipline of career management now has three elements to it: Managing yourself; Managing your team; and Managing your business In this book, Shiv Shivakumar points out that today, unlike in the past, all the three elements are your responsibility. With in-depth interviews with top leaders across the spectrum and an insightful foreword by Sachin Tendulkar, The Art of Management is a must-read.
Improve Your Project Management Teach Yourself
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Author : Phil Baguley
language : en
Publisher: Hachette UK
Release Date : 2010-01-29
Improve Your Project Management Teach Yourself written by Phil Baguley and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Business & Economics categories.
The ability to manage projects in an effective and efficient manner - on schedule and on budget - is a vital skill to have and a real asset for any business and even any home project. Improve Your Project Management helps you to gain this important skill - using a progressive, step-by-step approach. Covering everything from building the right team chemistry to micro-managing finances and dealing with unexpected problems, this book will arm you with all you need to become a great project manager. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of project management. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Consuming Music Together
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Author : Kenton O'Hara
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-09
Consuming Music Together written by Kenton O'Hara and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-09 with Computers categories.
Listening to, buying and sharing music is an immensely important part of everyday life. Yet recent technological developments are increasingly changing how we use and consume music. This book collects together the most recent studies of music consumption, and new developments in music technology. It combines the perspectives of both social scientists and technology designers, uncovering how new music technologies are actually being used, along with discussions of new music technologies still in development. With a specific focus on the social nature of music, the book breaks new ground in bringing together discussions of both the social and technological aspects of music use. Chapters cover topics such as the use of the iPod, music technologies which encourage social interaction in public places, and music sharing on the internet. A valuable collection for anyone concerned with the future of music technology, this book will be of particular interest to those designing new music technologies, those working in the music industry, along with students of music and new technology.
Urban Sustainability
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Author : Ann Dale
language : en
Publisher: University of Toronto Press
Release Date : 2012-09-24
Urban Sustainability written by Ann Dale and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-24 with Political Science categories.
Given ongoing concerns about global climate change and its impacts on cities, the need for sustainable planning has never been greater. This book explores concrete ways to achieve urban sustainability based on integrated planning, policy development, and decision-making. Urban Sustainability is the first book to provide an applied interdisciplinary perspective on the challenges and opportunities that lay ahead in this area. Bringing together researchers and practitioners to explore leading innovations on the ground, this volume combines the theoretical underpinnings of urban sustainability with current practices through highly readable narrative case studies. The contributors also provide fresh perspectives on how issues related to sustainable urban planning and development can be reconciled through collaborative partnerships and engagement processes.
Perspectives In Defense Management
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Author :
language : en
Publisher:
Release Date : 1967-11
Perspectives In Defense Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967-11 with National security categories.
Departments Of Transportation And Housing And Urban Development And Related Agencies Appropriations For 2009
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Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Transportation, Housing and Urban Development, and Related Agencies
language : en
Publisher:
Release Date : 2008
Departments Of Transportation And Housing And Urban Development And Related Agencies Appropriations For 2009 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Transportation, Housing and Urban Development, and Related Agencies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Administrative agencies categories.
The Theocrat
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Author : Bensalem Himmich
language : en
Publisher: American University in Cairo Press
Release Date : 2009-07-01
The Theocrat written by Bensalem Himmich and has been published by American University in Cairo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Fiction categories.
The Theocrat takes as its subject one of Arab and Islamic history's most perplexing figures, al-Hakim bi-Amr Illah ("the ruler by order of God"), the Fatimid caliph who ruled Egypt during the tenth century and whose career was a direct reflection of both the tensions within the Islamic dominions as a whole and of the conflicts within his own mind. In this remarkable novel Bensalem Himmich explores these tensions and conflicts and their disastrous consequences on an individual ruler and on his people. Himmich does not spare his readers the full horror and tragedy of al-Hakim's reign, but in employing a variety of textual styles including quotations from some of the best known medieval Arab historians; vivid historical narratives; a series of extraordinary decrees issued by the caliph; and, most remarkably, the inspirational utterances of al-Hakim during his ecstatic visions, recorded by his devotees and subsequently a basis for the foundation of the Druze community he succeeds brilliantly in painting a portrait of a character whose sheer unpredictability throws into relief the qualities of those who find themselves forced to cajole, confront, or oppose him.
