Unternehmenswertorientierte Steuerungs Und Verg Tungssysteme

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Automotive Management

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Author : Jens Diehlmann
language : en
Publisher: Walter de Gruyter
Release Date : 2013-12-09

Automotive Management written by Jens Diehlmann and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-09 with Business & Economics categories.

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.