Untersuchung Beschreibung Und Darstellung Der Wechselwirkungen Von Marketing Und Supply Chain Management Aktivit Ten
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Untersuchung Beschreibung Und Darstellung Der Wechselwirkungen Von Marketing Und Supply Chain Management Aktivit Ten
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Author : Rebecca Ries, geb. Sudhoff
language : de
Publisher: diplom.de
Release Date : 2004-04-08
Untersuchung Beschreibung Und Darstellung Der Wechselwirkungen Von Marketing Und Supply Chain Management Aktivit Ten written by Rebecca Ries, geb. Sudhoff and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-08 with Business & Economics categories.
Inhaltsangabe:Einleitung: Vor dem Hintergrund, dass Supply Chain Management (SCM) und Marketing sich in verschiedenen Formen mit dem Kunden auseinandersetzen, liegt es auf der Hand, die Gemeinsamkeiten und Differenzen beider Begriffe zu klären. SCM wird allgemein als funktions- und unternehmensübergreifendes, prozessorientiertes Gestalten, Planen, Beobachten, Kontrollieren, Analysieren und Steuern der Material-, Dienstleistungs-, Informations- und Finanzmittelflüsse logistischer Wertschöpfungsketten und Wertschöpfungsnetzwerke im Sinne der Unternehmensphilosophie verstanden. Somit sind darunter ebenfalls Aktivitäten des Marketing enthalten. Marketing kann z.B. als Analyse, Organisation, Planung und Kontrolle kundenbezogener Ressourcen, Verhaltensweisen und Aktivitäten beschrieben werden. Bisher sind die gegenseitigen Interdependenzen zwischen Marketing und SCM noch nicht eindeutig beschrieben worden. Die Ergebnisse der Arbeit sollen die Erkenntnisse im SCM ergänzen. Ziel der Arbeit ist die Darstellung der Zusammenhänge zwischen SCM und Marketing, insbesondere werden die Auswirkungen von Marketingmaßnahmen auf das Unternehmen im Rahmen der SCM Strategie untersucht. Diese Studienarbeit ist im Zusammenhang mit der Erstellung einer Schulung der BBS-LOGSCM Training entstanden. Zunächst wird dem Leser die Entstehung und Entwicklung des Marketing und des SCM dargestellt. Anschließend werden diese beiden Begriffe abgegrenzt und für deren Bedeutung für den Verlauf der Arbeit festgelegt. In Kapitel 4 werden die Aufgaben des Marketing beschrieben, auf denen die folgenden Kapitel aufbauen. Gleichzeitig werden in diesem Kapitel die Einflüsse der Marketing-Aufgaben auf die SC, aufgezeigt. Nach der Aufgabenstellung ist eine Definition der Ziele nötig um daraus eine Strategie festzulegen. Daher werden in Kapitel 5 auf die Ziele des Marketing und des SCM und ihre Verknüpfungen, Beziehungen und Gemeinsamkeiten herausgestellt. Nachdem die Aufgaben und Ziele erläutert wurden, kann daraus eine Strategie hergeleitet werden. In Kapitel 6 werden die Strategien des Marketing, die des SCM und die gegenseitigen Einflüsse erläutert. Anhand der bis dahin erlangten Erkenntnisse werden dann in Kapitel 7 die Wechselwirkungen von Marketing und SCM Aktivitäten zusammengefasst und dargestellt. Inhaltsverzeichnis:Inhaltsverzeichnis: 1.Einleitung5 1.1Aufgabenstellung und Zielsetzung der Studienarbeit5 1.2Aufbau der Studienarbeit5 2.Entwicklung des Marketing und des Supply [...]
Integrated Supply Chain Management
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Author : World Customs Organization
language : en
Publisher: World Customs Organization
Release Date : 2005
Integrated Supply Chain Management written by World Customs Organization and has been published by World Customs Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This sixth volume deals with a highly topical subject, as it presents the response offered by the broad international Customs community to other interested parties, including trade-related and intergovernmental organizations, to the challenge posed by international terrorism and organized cross-border crime, with regard to security and facilitation of the international supply chain.
Working Towards Inclusive Education
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Author : Peter Mittler
language : en
Publisher: Routledge
Release Date : 2012-06-25
Working Towards Inclusive Education written by Peter Mittler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Education categories.
This book provides a clearly written, wide-ranging overview of current key issues and challenges arising from the implementation of more inclusive policies and provision in education in this country and internationally. The author sets policies for inclusive schools in the broader contexts of current policies which aim to reduce poverty and social exclusion, and the wider global background of the United Nations drive to promote 'Education for All'. The book draws a distinction between integration and inclusion and provides a critical analysis of the government's Program of Action and the revised National Curriculum and their implications for schools, pupils and families.
A Critical Evaluation Of The Chicago School Of Antitrust Analysis
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Author : I. Schmidt
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
A Critical Evaluation Of The Chicago School Of Antitrust Analysis written by I. Schmidt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
The publication of this clinically analytical and trenchantly insightful volume is felicitously timed. By fortuitous coincidence, it comes at a time when the Chicago School enjoys a high-water mark of acceptance in U.S. legal circles, and at a time when the U.S. merger movement of the 1980s is cresting. It provides a welcome warning against the dangers of translating abstract theories, based on highly restrictive (and unrealistic) assumptions, into facile public policy recommendations. As such the Schmidt/Rittaler study serves as a needed antidote to the currently fashionable predilection to confuse ideology with science. In the Chicago lexicon, the only appropriate policy toward business is a policy of untrammeled laissez-faire. Because there are no market imperfec tions (other than government-created or trade-union-generated monopolies), the market can be trusted to regulate economic activity, inexorably meting out appropriate rewards and punishments. In this ideal world, corporate size and power can be safely ignored. After all, corporations become big only only because they are efficient, only because they are productive, only because they have served consumers better than their rivals, and only because no newcomers are good enough to challenge their dominance. Once an industrial giant becomes lethargic and no longer bestows its productive beneficence on society, it will inevitably wither and eventually die. This is the "natural law" that governs economic life. It demands obedience to its rules. It tolerates no interference by the state.
The Innovation Machine
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Author : Rolf-Christian Wentz
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2012-07-29
The Innovation Machine written by Rolf-Christian Wentz and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-29 with Creative ability in business categories.
Innovation is critical for the survival of any enterprise. But most company leaders are still dissatisfied with the innovation management of their companies. Why is it so? In order to launch successful innovations like a high-performance machine on a sustainable basis, most companies have to transform themselves. What they need is an innovation management system whose components are consistent and, preferably, self-reinforcing. Vision, objectives, strategy, culture, process, structure & systems and competencies must be aligned. This book demonstrates how the world ́s best innovators such as Apple, Google, Microsoft, IBM, Toyota, Amazon, GE, Procter & Gamble, Samsung, BMW, 3M etc., which the author calls innovation machines, succeed at this. By means of various case studies and based on his own practical experience, the author describes how the use of the innovation management system will make your company successful, and he lays out the change management to transform your firm into an innovation machine. In doing this, he uses storytelling and the vivid language of a practitioner. The conclusions and main indicated actions at the end of each chapter plus worksheets and checklists support the practitioner in the implementation. Praise for "Die Innovationsmaschine" (German edition): "Rolf-Christian Wentz is exceptionally successful at describing his insights concerning the topic of innovation management ... and at deriving from them practical indicated actions." (translated from German) GPRA -Society of Public Relations Agencies
Business Process Modelling
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Author : Bernd Scholz-Reiter
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Business Process Modelling written by Bernd Scholz-Reiter and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
A collection of theoretical and practical contributions to the modelling of business processes as the key to success for todays companies and organisations. The book thus serves to exchange new ideas in the field while, at the same time, identifying as yet unsolved problems and proffering possible solutions.
Who Will Feed China
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Author : Lester Brown
language : en
Publisher: Taylor & Francis
Release Date : 2023-08-18
Who Will Feed China written by Lester Brown and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Social Science categories.
Originally published in 1995, but with enduring relevance in a time of global population growth and food insecurity, when it was first published, this book attracted much global attention, and criticism from Beijing. It argued that even as water becomes scarcer in a land where 80% of the grain crop is irrigated, as per-acre yield gains are erased by the loss of agricultural land to industrialization, and as food production stagnates, China still increases its population by the equivalent of a new Beijing each year. This book predicts that in an integrated world economy, China’s rising food prices will become the world’s rising food prices. China’s land scarcity will come everyone’s land scarcity and water scarcity in China will affect the entire world. China’s dependence on massive imports, like the collapse of the world’s fisheries, will be a wake-up call that we are colliding with the earth’s capacity to feed us. Over time, Janet Larsen argued, China’s leaders came to ‘acknowledge how Who Will Feed China? changed their thinking..’ As China’s wealth increases, so do the dietary demands of its population. The increasing middle classes demand more grain-intensive meat and farmed fish. The issue of who will feed China has not gone away.
Sustainability Marketing
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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-29
Sustainability Marketing written by Frank-Martin Belz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-29 with Business & Economics categories.
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
The Economics Of Natural Disasters
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Author : Douglas C. Dacy
language : en
Publisher:
Release Date : 1969
The Economics Of Natural Disasters written by Douglas C. Dacy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.
Webster S Collegiate Thesaurus
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Author : Merriam-Webster, Inc
language : en
Publisher: Springfield, Mass. : G. & C. Merriam Company
Release Date : 1976
Webster S Collegiate Thesaurus written by Merriam-Webster, Inc and has been published by Springfield, Mass. : G. & C. Merriam Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with English language categories.
A thesaurus for college students, featuring pronunciation guides, definitions, synonyms and antonyms.