Up And Out Of Poverty The Social Marketing Solution
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Up And Out Of Poverty
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Author : Philip T. Kotler
language : en
Publisher: Pearson Prentice Hall
Release Date : 2009-06-11
Up And Out Of Poverty written by Philip T. Kotler and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-11 with Business & Economics categories.
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.
Up And Out Of Poverty The Social Marketing Solution
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2009
Up And Out Of Poverty The Social Marketing Solution written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic books categories.
Up And Out Of Poverty
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1900
Up And Out Of Poverty written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider pove.
Outlines And Highlights For Up And Out Of Poverty
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Author : Cram101 Textbook Reviews
language : en
Publisher: Academic Internet Pub Incorporated
Release Date : 2009-09
Outlines And Highlights For Up And Out Of Poverty written by Cram101 Textbook Reviews and has been published by Academic Internet Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Education categories.
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780137141005 .
Social Marketing
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Author : Nancy R. Lee
language : en
Publisher: Sage Publications, Incorporated
Release Date : 2015-01-13
Social Marketing written by Nancy R. Lee and has been published by Sage Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-13 with Business & Economics categories.
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Why Poverty Hurts Every One Of Us
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Author : Nancy R. Lee
language : en
Publisher:
Release Date : 2010
Why Poverty Hurts Every One Of Us written by Nancy R. Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Poor categories.
"This Element is an excerpt from Up and out of poverty: the social marketing solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life."--Resource description page.
Social Marketing
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Author : Nancy R. Lee
language : en
Publisher: SAGE Publications
Release Date : 2019-01-17
Social Marketing written by Nancy R. Lee and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-17 with Business & Economics categories.
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Business Solutions For The Global Poor
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Author : V. Kashturi Rangan
language : en
Publisher: John Wiley & Sons
Release Date : 2007-02-03
Business Solutions For The Global Poor written by V. Kashturi Rangan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-03 with Business & Economics categories.
Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Knowledge Solutions
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Author : Olivier Serrat
language : en
Publisher: Springer
Release Date : 2017-05-22
Knowledge Solutions written by Olivier Serrat and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-22 with Business & Economics categories.
This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.
The Business Solution To Poverty
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Author : Paul Polak
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2013-09-09
The Business Solution To Poverty written by Paul Polak and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-09 with Business & Economics categories.
Authors Paul Polak and Mal Warwick describe their Zero-Based Design of starting from scratch to create innovative products and services tailored for the very poor to show how their design principles and vision can enable unapologetic capitalists to supply the very poor with clean drinking water, electricity, irrigation, housing, education, health care, and other necessities at a fraction of the usual cost and at profit margins attractive to investors.