User Generated Content
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Digital Roots
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Author : Gabriele Balbi
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-09-07
Digital Roots written by Gabriele Balbi and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with History categories.
As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.
User Generated Content And Its Impact On Branding
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Author : Severin Dennhardt
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-24
User Generated Content And Its Impact On Branding written by Severin Dennhardt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-24 with Business & Economics categories.
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.
User Generated Branding
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Author : Ulrike Arnhold
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-22
User Generated Branding written by Ulrike Arnhold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Mining User Generated Content
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Author : Marie-Francine Moens
language : en
Publisher: CRC Press
Release Date : 2014-01-28
Mining User Generated Content written by Marie-Francine Moens and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Computers categories.
Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust techniques are needed to tackle the huge amount of real-time, multimedia, and multilingual data. Researchers must also know how to assess the social aspects of UGC, such as user relations and influential users. Mining User Generated Content is the first focused effort to compile state-of-the-art research and address future directions of UGC. It explains how to collect, index, and analyze UGC to uncover social trends and user habits. Divided into four parts, the book focuses on the mining and applications of UGC. The first part presents an introduction to this new and exciting topic. Covering the mining of UGC of different medium types, the second part discusses the social annotation of UGC, social network graph construction and community mining, mining of UGC to assist in music retrieval, and the popular but difficult topic of UGC sentiment analysis. The third part describes the mining and searching of various types of UGC, including knowledge extraction, search techniques for UGC content, and a specific study on the analysis and annotation of Japanese blogs. The fourth part on applications explores the use of UGC to support question-answering, information summarization, and recommendations.
Social Media
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Author : Claudia Wyrwoll
language : en
Publisher: Springer
Release Date : 2014-08-21
Social Media written by Claudia Wyrwoll and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-21 with Computers categories.
The increasing amount of user-generated content available on social media platforms requires new methods to find, evaluate, and to compare. To this day, existing ranking approaches to user-generated content do not allow for evaluation across platforms by exploiting its metadata. User-generated content, such as blog postings, forum discussions, shared videos etc. does however contain information that can be used for its evaluation independent of specific search interests. Claudia Wyrwoll presents a query- and language-independent ranking approach that allows for global evaluation of user-generated content across different platforms. Building on an insightful introduction into social media fundamentals, she proposes new models describing phenomena associated with social media, laying the foundation for further research and development.
Mining User Generated Content
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Author : Marie-Francine Moens
language : en
Publisher: CRC Press
Release Date : 2014-01-28
Mining User Generated Content written by Marie-Francine Moens and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Computers categories.
Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust techniques are needed to tackle the huge amount of real-time, multimedia,
Digital Storytelling
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Author : Karam Singh Sethi
language : en
Publisher:
Release Date : 2021-04-26
Digital Storytelling written by Karam Singh Sethi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing? More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. In this book you will learn: How to become a more discerning social media user How to break into the field of marketing What types of storytellers exist in business, politics, and popular culture How to tell authentic stories for personal life and business The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
Understanding The World Of User Generated Content
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Author : Emily Popek
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2010-08-15
Understanding The World Of User Generated Content written by Emily Popek and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-15 with Juvenile Nonfiction categories.
Today, more people than ever before are participating in the online world. It's relatively simple for anyone to create their own Web sites and blogs, post music and videos online, provide feedback on the sites they visit, and even help edit online encyclopedias. This book provides a clear and comprehensive guide To The vast world of user-generated information found online. The reader will be shown how to determine good information from bad, As well as how to participate in Web 2.0-or the interactive online world.
User Generated Branding
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Author : Christoph Burmann
language : en
Publisher: LIT Verlag Münster
Release Date : 2008
User Generated Branding written by Christoph Burmann and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Branding (Marketing) categories.
In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike. Given the increasing speed and reach of the internet those grassroots messages may have sweeping effects on the brand image. This book represents a first comprehensive study fully dedicated to the emerging phenomenon of brand related user generated content. It explores its patterns and shows how brand managers may benefit from it via user generated branding campaigns.
Multimodal Analysis Of User Generated Multimedia Content
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Author : Rajiv Shah
language : en
Publisher: Springer
Release Date : 2017-08-30
Multimodal Analysis Of User Generated Multimedia Content written by Rajiv Shah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-30 with Medical categories.
This book presents a summary of the multimodal analysis of user-generated multimedia content (UGC). Several multimedia systems and their proposed frameworks are also discussed. First, improved tag recommendation and ranking systems for social media photos, leveraging both content and contextual information, are presented. Next, we discuss the challenges in determining semantics and sentics information from UGC to obtain multimedia summaries. Subsequently, we present a personalized music video generation system for outdoor user-generated videos. Finally, we discuss approaches for multimodal lecture video segmentation techniques. This book also explores the extension of these multimedia system with the use of heterogeneous continuous streams.