Using Perceived Risk As A Mediator Between Product Service Features And Evaluative Judgment
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Using Perceived Risk As A Mediator Between Product Service Features And Evaluative Judgment
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Author : David Eugene Hartman
language : en
Publisher:
Release Date : 1989
Using Perceived Risk As A Mediator Between Product Service Features And Evaluative Judgment written by David Eugene Hartman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Consumer behavior categories.
Dissertation Abstracts International
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Author :
language : en
Publisher:
Release Date : 1990
Dissertation Abstracts International written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Dissertations, Academic categories.
Annual Review Of Information Science And Technology
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Author : Carlos A. Cuadra
language : en
Publisher:
Release Date : 1966
Annual Review Of Information Science And Technology written by Carlos A. Cuadra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Information science categories.
A Beginner S Guide To Structural Equation Modeling
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Author : Randall E. Schumacker
language : en
Publisher: Psychology Press
Release Date : 2004-06-24
A Beginner S Guide To Structural Equation Modeling written by Randall E. Schumacker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-24 with Psychology categories.
The second edition features: a CD with all of the book's Amos, EQS, and LISREL programs and data sets; new chapters on importing data issues related to data editing and on how to report research; an updated introduction to matrix notation and programs that illustrate how to compute these calculations; many more computer program examples and chapter exercises; and increased coverage of factors that affect correlation, the 4-step approach to SEM and hypothesis testing, significance, power, and sample size issues. The new edition's expanded use of applications make this book ideal for advanced students and researchers in psychology, education, business, health care, political science, sociology, and biology. A basic understanding of correlation is assumed and an understanding of the matrices used in SEM models is encouraged.
Jmr Journal Of Marketing Research
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Author :
language : en
Publisher:
Release Date : 1981
Jmr Journal Of Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing research categories.
Managerial Decision Making From The Perspectives Of Behavioral Science And Neuroscience
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Author : Wuke Zhang
language : en
Publisher: Frontiers Media SA
Release Date : 2023-03-03
Managerial Decision Making From The Perspectives Of Behavioral Science And Neuroscience written by Wuke Zhang and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Science categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Information And Communication Technologies In Tourism 2021
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Author : Wolfgang Wörndl
language : en
Publisher: Springer Nature
Release Date : 2021-01-11
Information And Communication Technologies In Tourism 2021 written by Wolfgang Wörndl and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-11 with Business & Economics categories.
This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.
Valuemap
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Author : Indrajit Sinha
language : en
Publisher:
Release Date : 1996
Valuemap written by Indrajit Sinha and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Consumer behavior categories.
Social Media Marketing In Tourism And Hospitality
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Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2014-11-01
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.