V Gele Kundengewinnung Online
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Online Social Sciences
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Author : Bernad Batinic
language : en
Publisher: Seattle ; Toronto : Hogrefe & Huber Publishers
Release Date : 2002
Online Social Sciences written by Bernad Batinic and has been published by Seattle ; Toronto : Hogrefe & Huber Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Computers categories.
More researchers in social sciences and market research want to use the Internet to obtain data. This text provides comprehensive information, from the basics upwards, about online research methods, technical approaches to data collection and the qualityand limitations of data collected online.
Creative Industries
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Author : Richard E. Caves
language : en
Publisher: Harvard University Press
Release Date : 2002-04-30
Creative Industries written by Richard E. Caves and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-30 with Business & Economics categories.
This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred. To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms. To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate. However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organizational logic.
Open And Closed Innovation
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Author : Philipp Herzog
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-01-22
Open And Closed Innovation written by Philipp Herzog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-22 with Business & Economics categories.
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
Strategic Marketing Management
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2009
Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Corporate Data Quality
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Author : Boris Otto
language : en
Publisher: epubli
Release Date : 2015-12-08
Corporate Data Quality written by Boris Otto and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-08 with Business & Economics categories.
Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners dealing with data quality management and data governance as well as for scientists. The book was written at the Competence Center Corporate Data Quality (CC CDQ) in close cooperation between researchers from the University of St. Gallen and Fraunhofer IML as well as many representatives from more than 20 major corporations. Chapter 1 introduces the role of data in the digitization of business and society and describes the most important business drivers for data quality. It presents the Framework for Corporate Data Quality Management and introduces essential terms and concepts. Chapter 2 presents practical, successful examples of the management of the quality of master data based on ten cases studies that were conducted by the CC CDQ. The case studies cover every aspect of the Framework for Corporate Data Quality Management. Chapter 3 describes selected tools for master data quality management. The three tools have been distinguished through their broad applicability (method for DQM strategy development and DQM maturity assessment) and their high level of innovation (Corporate Data League). Chapter 4 summarizes the essential factors for the successful management of the master data quality and provides a checklist of immediate measures that should be addressed immediately after the start of a data quality management project. This guarantees a quick start into the topic and provides initial recommendations for actions to be taken by project and line managers. Please also check out the book's homepage at cdq-book.org/
The Leadership Engine
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Author : Noel M. Tichy
language : en
Publisher: Pritchett & Hull Associates, Incorporated
Release Date : 1998
The Leadership Engine written by Noel M. Tichy and has been published by Pritchett & Hull Associates, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"This rapid-read handbook articulates the key concepts of the best-selling hardcover, The Leadership Engine: Building Leaders at Every Level, by Noel Tichy and Eli Cohen. Voted "one of the best business books of the year in 1997" by both BusinessWeek and Library Journal, it argues for making leadership development an embedded process in the way your organization operates."--Amazon
Die Protestantische Ethik
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Author : Max Weber
language : de
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-11-30
Die Protestantische Ethik written by Max Weber and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with categories.
Die protestantische Ethik und der Geist des Kapitalismus ist einer von Webers international wichtigsten Beitr�gen zur Soziologie und gilt als grundlegendes Werk der Religionssoziologie. Zwischen der protestantischen Ethik und dem Beginn der Industrialisierung bzw. des Kapitalismus in Westeuropa besteht Weber zufolge ein enger Zusammenhang.Max Weber (1864-1920) gilt als Klassiker der Soziologie und der Kultur- und Sozialwissenschaften. Er nahm mit seinen Theorien und Begriffsdefinitionen gro�en Einfluss auf die sogenannten Speziellen Soziologien, insbesondere auf die Wirtschafts-, die Herrschafts- und die Religionssoziologie.Zu seinen bekanntesten, noch heute gelesenen Werken geh�ren der Aufsatz Die protestantische Ethik und der Geist des Kapitalismus sowie die Vortr�ge Wissenschaft als Beruf und Politik als Beruf.
The Case For Industrial Policy
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Author : Howard Pack
language : en
Publisher: World Bank Publications
Release Date : 2006
The Case For Industrial Policy written by Howard Pack and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Industrial policy categories.
What are the underlying rationales for industrial policy? Does empirical evidence support the use of industrial policy for correcting market failures that plague the process of industrialization? To address these questions, the authors provide a critical survey of the analytical literature on industrial policy. They also review some recent industry successes and argue that only a limited role was played by public interventions. Moreover, the recent ascendance of international industrial networks, which dominate the sectors in which less developed countries have in the past had considerable success, implies a further limitation on the potential role of industrial policies as traditionally understood. Overall, there appears to be little empirical support for an activist government policy even though market failures exist that can, in principle, justify the use of industrial policy.
User Innovation
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Author : Viktor Braun
language : en
Publisher: Routledge
Release Date : 2009-06-06
User Innovation written by Viktor Braun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-06 with Business & Economics categories.
Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has demonstrated that users, rather than manufacturers, are often a critical source of innovation in numerous fields from extreme sports to medical devices to software. This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities. Through original research the author reveals the dynamics of user-innovation and offers strategies for minimizing those factors that inhibit and stifle the spread of this phenomenon. From this analysis it becomes clear that user-innovation has become more difficult over time and that the problem is now of how manufacturers can enable users to overcome the discussed barriers and simultaneously benefit from such consumer-driven activities. Arguing that licenses are not just an important technology commercialization instrument but are tools critical to generating innovations, the author explains how licenses can in certain situations be employed to help users overcome some of the barriers to user-innovation. User-Innovation: Barriers to Democratization and IP Licensing is a practical guidebook as well as a startlingly original work of scholarship that will be essential reading for years to come.
Weaving The Web
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Author : Tim Berners-Lee
language : en
Publisher: Turtleback Books
Release Date : 2004-04
Weaving The Web written by Tim Berners-Lee and has been published by Turtleback Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04 with World Wide Web categories.
Tim Berners-Lee tells the story of how he came to create the World Wide Web, looks at the future development of the medium, and offers his opinions on censorship, privacy, and other issues.