Von Kultur Zu Kult Merchandising Als Beitrag Zur Emotionalen Kundenbindung In Sterreichischen Kulturinstitutionen
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Von Kultur Zu Kult Merchandising Als Beitrag Zur Emotionalen Kundenbindung In Sterreichischen Kulturinstitutionen
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Author : Monika Hofer
language : de
Publisher: diplom.de
Release Date : 2006-08-23
Von Kultur Zu Kult Merchandising Als Beitrag Zur Emotionalen Kundenbindung In Sterreichischen Kulturinstitutionen written by Monika Hofer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-23 with Travel categories.
Inhaltsangabe:Einleitung: Die vorliegende Diplomarbeit beschäftigt sich mit österreichischen Kulturinstitutionen und geht speziell auf die Rolle von Merchandising in diesem Bereich ein. Merchandising ist kein neues Thema mehr in der Privatwirtschaft; im Kultursektor jedoch stellt es ein relativ junges und noch immer umstrittenes Konzept dar. Im Gegensatz zu anderen Ländern werden in Österreich Kunst und Kultur stark von Öffentlichen Mitteln unterstützt. Obwohl Bundesmuseen seit 1999 eigenständig wirtschaftlich handeln können (Vollrechtsfähigkeit), bekommen sie noch immer eine beträchtliche finanzielle Unterstützung (Basisabgeltung) von Seiten des Bundesministeriums für Bildung, Wissenschaft und Kultur. Trotzdem ist es notwendig, neue Geschäftsfelder zu erschließen, um Eigeneinnahmen zu generieren. Merchandising stellt eine solche Möglichkeit dar. Kulturinstitutionen befinden sich im Wandel aufgrund von verstärkter Konkurrenz aus den eigenen Reihen, aber auch durch das kontinuierlich steigende Freizeitangebot. Zudem wächst das Interesse an kulturellen Aktivitäten seitens Touristen. Diese Entwicklungen beeinflussen den Kulturmarkt und somit auch die Handlungsweise von Kulturinstitutionen. Es reicht nicht mehr aus, lediglich die Pforten zu öffnen. Besucher wollen angezogen werden, etwas erleben und Erinnerungen davon mit nach Hause nehmen. Merchandising kann in diesem Zusammenhang als Marketinginstrument eingesetzt werden. Darüber hinaus können Merchandising-Produkte als greifbare Erinnerungsstücke die Erfahrung und die Erinnerung an die Institution immer wieder aufleben lassen. Ziel dieser Arbeit ist es, Bewusstsein dafür zu schaffen, dass eine Kombination von Kultur und Kommerz nicht unbedingt einen Widerspruch darstellen muss. Eine vernünftige Verknüpfung kann für beide Seiten vorteilhaft sein für die Kulturinstitutionen sowie für die Besucher. Es galt zu hinterfragen, inwieweit Merchandising als Marketinginstrument von österreichischen Kulturinstitutionen erkannt wird. Weiters wurde untersucht, ob Merchandising zur emotionalen Kundenbindung in österreichischen Kulturinstitutionen beitragen kann. Darüber hinaus sollte herausgefunden werden, ob eine Transformation von einer Kulturinstitution zur Kultinstitution durch emotionale Kundenbindung stattfinden kann. TEIL I dieser Arbeit stellt die Hermeneutik dar, welche eine umfassende Literaturanalyse zu folgenden drei Themenbereichen beinhaltet Kultur und Tourismus, Merchandising und [...]
Hello Robot
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Author : Mateo Kries
language : en
Publisher:
Release Date : 2017-02-10
Hello Robot written by Mateo Kries and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-10 with categories.
The Art Of Participation
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Author : Rudolf Frieling
language : en
Publisher: Thames and Hudson
Release Date : 2008-10-28
The Art Of Participation written by Rudolf Frieling and has been published by Thames and Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-28 with Antiques & Collectibles categories.
The first fully illustrated survey of participatory art and its key practitioners, published in association with the San Francisco Museum of Modern Art. This new survey covers the rich and varied history of participatory art, from early happenings and performances to current practices that demand audience interaction. As the hallmarks of Web 2.0--browsing, sharing, collecting, producing--increasingly permeate every aspect of society, this timely project reveals the ways in which artists and viewers have approached the creation of open works of art. The featured artists include Marina Abramovic and Ulay, Vito Acconci, Joseph Beuys, John Cage, Janet Cardiff, Lygia Clark, Kit Galloway and Sherrie Rabinowitz, Dan Graham, Hans Haacke, Allan Kaprow, Lynn Hershman Leeson, Antoni Muntadas, Yoko Ono, Nam June Paik, and Erwin Wurm. Original essays by Rudolf Frieling, Boris Groys, Robert Atkins, and Lev Manovich identify seminal moments in participatory practice from the 1950s to the present day. A rich array of plates introduce work by all the artists in the accompanying exhibition, with reproductions of significant projects by other major figures--from Helio Oiticica, Joan Jonas, and Gordon Matta-Clark to Rirkrit Tiravanija and SUPERFLEX--rounding out the survey.
Taking Popular Music Seriously
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Author : Simon Frith
language : en
Publisher: Routledge
Release Date : 2017-07-05
Taking Popular Music Seriously written by Simon Frith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with History categories.
As a sociologist Simon Frith takes the starting point that music is the result of the play of social forces, whether as an idea, an experience or an activity. The essays in this important collection address these forces, recognising that music is an effect of a continuous process of negotiation, dispute and agreement between the individual actors who make up a music world. The emphasis is always on discourse, on the way in which people talk and write about music, and the part this plays in the social construction of musical meaning and value. The collection includes nineteen essays, some of which have had a major impact on the field, along with an autobiographical introduction.
Print For Victory
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Author : Valerie Holman
language : en
Publisher:
Release Date : 2008
Print For Victory written by Valerie Holman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with History categories.
"This is the first in-depth study of British publishing during the Second World War. Despite increasingly severe paper-rationing and a constant shortage of manpower, it was a period marked by innovation in book design, the advent of new readers in the UK and overseas, and a profound conviction in the power of print. Extraordinary efforts were made to salvage paper and books, and to supply Allied servicemen, prisoners-of-war and citizens of formerly-occupied countries with new publications from Britain."--BOOK JACKET.
The Empty Space
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Author : Peter Brook
language : en
Publisher: Simon and Schuster
Release Date : 1996
The Empty Space written by Peter Brook and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Literary Criticism categories.
Discusses four types of theatrical landscapes; the deadly theatre, the holy theatre, the rough theatre, and the immediate theatre.
A History Of Art In 21 Cats
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Author : Nia Gould
language : en
Publisher:
Release Date : 2019-08-13
A History Of Art In 21 Cats written by Nia Gould and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with Art categories.
Art history gets a fun feline makeover with 21 purr-fectly cultured cats in the styles of ancient and modern masters. Become litter-ate in the basics of important art movements through a host of beautifully illustrated cats, each one inspired by a specific period in art hiss-tory: Surrealism, Cubism, Abstract Expressionism, Ancient Egyptian (of course), and many more. From Claude Meow-net to Jackson Paw-llock, these creative cats will introduce you to key themes and artists you won't soon fur-get. Purr-haps even inspiring you to make your own version!
Fashion And Art
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Author : Adam Geczy
language : en
Publisher: Berg
Release Date : 2013-08-15
Fashion And Art written by Adam Geczy and has been published by Berg this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Design categories.
For at least two centuries, fashion and art have maintained a competitive love-hate relationship. Both fashion and art construct imaginary worlds, and use a language of style to invigorate beliefs, perceptions and ideas. Until now the crossovers of fashion and art have received only scattered treatment and suffered from a dearth of theorization. As an attempt to theorize the area, this collection of new and updated essays is the most well-rounded and authoritative to date. Some of the world's foremost scholars in the field are assembled here to explore the art-fashion nexus in numerous ways: from aesthetics and performance to masquerade and media. Original and inspiring, this book will not only secure 'art-fashion' as a discrete area of study, but also suggest new critical pathways for exploring their continuing cross-pollination. Fashion and Art is essential reading for students and scholars of fashion, art history and theory, cultural studies and related fields.
Theatre And Performance Design
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Author : Jane Collins
language : en
Publisher: Routledge
Release Date : 2012-10-02
Theatre And Performance Design written by Jane Collins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Performing Arts categories.
Theatre and Performance Design: A Reader in Scenography is an essential resource for those interested in the visual composition of performance and related scenographic practices. Theatre and performance studies, cultural theory, fine art, philosophy and the social sciences are brought together in one volume to examine the principle forces that inform understanding of theatre and performance design. The volume is organised thematically in five sections: looking, the experience of seeing space and place the designer: the scenographic bodies in space making meaning This major collection of key writings provides a much needed critical and contextual framework for the analysis of theatre and performance design. By locating this study within the broader field of scenography – the term increasingly used to describe a more integrated reading of performance – this unique anthology recognises the role played by all the elements of production in the creation of meaning. Contributors include Josef Svoboda, Richard Foreman, Roland Barthes, Oscar Schlemmer, Maurice Merleau-Ponty, Richard Schechner, Jonathan Crary, Elizabeth Wilson, Henri Lefebvre, Adolph Appia and Herbert Blau.
Invitation To The Party
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Author : Donna Walker-Kuhne
language : en
Publisher: Theatre Communications Group
Release Date : 2005-09-06
Invitation To The Party written by Donna Walker-Kuhne and has been published by Theatre Communications Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-06 with Performing Arts categories.
The handbook to attract and involve audiences of color for arts and cultural institutions.