Wahlkampf In Social Communities Am Beispiel Der Nutzung Von Studivz Zur Bundestagswahl 2009
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Wahlkampf In Social Communities Am Beispiel Der Nutzung Von Studivz Zur Bundestagswahl 2009
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Author : Sarah Müller
language : de
Publisher:
Release Date : 2009
Wahlkampf In Social Communities Am Beispiel Der Nutzung Von Studivz Zur Bundestagswahl 2009 written by Sarah Müller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Wahlkampf In Social Communities Am Beispiel Der Nutzung Von Studivz Zur Bundestagswahl 2009
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Author : Sarah Müller
language : de
Publisher: diplom.de
Release Date : 2014-06-12
Wahlkampf In Social Communities Am Beispiel Der Nutzung Von Studivz Zur Bundestagswahl 2009 written by Sarah Müller and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-12 with Computers categories.
In dieser Bachelorarbeit wird die Bedeutung von Internet, insbesondere von Social Communities, in Bezug auf den politischen Wahlkampf am Beispiel der Bundestagswahl 2009 erläutert. Als Beispiel dient die Kampagne „Meine Stimme zählt!“ und die dafür geschaltete „Wahlzentrale“ innerhalb der größten deutschen Social Community, dem StudiVZ. Einführend erläutert die Autorin die Grundlagen zur Wahlwerbung, insbesondere Wahlwerbung als Teil der politischen Kultur. Hintergründe und Nutzungsmöglichkeiten im VZ-Netzwerk werden beschrieben, sowie die einzelnen Angebote in der „Wahlzentrale“ aufgezeigt. Anhand einer Online-Befragung wird die Nutzung der „Wahlzentrale“ von der Autorin ermittelt und ein Fazit gezogen. Ziel der Arbeit ist darzulegen, wie sich die Wahlkampfstrategien seit Web 2.0 geändert haben, welche Rolle Social Communities dabei spielen und wie sie bereits von der Politik genutzt werden.
Das Internet Im Wahlkampf
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Author : Eva Johanna Schweitzer
language : de
Publisher: Springer-Verlag
Release Date : 2011-03-14
Das Internet Im Wahlkampf written by Eva Johanna Schweitzer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-14 with Political Science categories.
In keinem anderen deutschen Wahlkampf stand die politische Online-Kommunikation bislang derart im Vordergrund wie zur Bundestagswahl 2009. Unter dem Eindruck der amerikanischen Web-Innovationen suchten hiesige Parteistrategen alle Register des modernen E-Campaigning zu ziehen und das Internet gleichfalls als neues 'Leitmedium' der politischen Kampagne zu verankern. Wie sah dieses Unterfangen genau aus? Welche Strategien verfolgten politische Organisationen und Kandidaten im Netz und welche Resonanz erfuhr der Wahlkampf unter den Online-Nutzern? Diese Fragen beleuchtet der vorliegende Band anhand von empirischen Fallstudien zu den verschiedenen Formaten der deutschen Internetkampagne.
Studivz
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Author : Christoph Neuberger
language : de
Publisher: Springer-Verlag
Release Date : 2011-03-14
Studivz written by Christoph Neuberger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-14 with Language Arts & Disciplines categories.
Soziale Netzwerke im Internet haben in kurzer Zeit Millionen von Mitgliedern gewonnen haben. In diesem Band werden Untersuchungen über das Studierenden-Netzwerk StudiVZ vorgestellt, die zentralen Fragen nachgehen: Wie hat sich das Netzwerk verbreitet? Aus welchen Motiven und mit wem werden Beziehungen geknüpft? Verdrängt oder ergänzt das StudiVZ andere Kommunikationskanäle? Welche Bedeutung hat der Schutz der Privatsphäre? Auf welche Weise und mit welchem Erfolg betreiben die Mitglieder Selbstdarstellung? Eingerahmt werden die Studien durch grundlegende Überlegungen zur Veränderungen öffentlicher Kommunikation. Außerdem wird der aktuelle Forschungsstand zu den sozialen Netzwerken im Internet dargestellt.
Political Parties In The New Europe
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Author : Kurt Richard Luther
language : en
Publisher: Oxford University Press, USA
Release Date : 2002
Political Parties In The New Europe written by Kurt Richard Luther and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Political Science categories.
The scope and intensity of the challenges currently faced by western European political parties is exceptionally large, threatening the viability of the manner in which they have traditionally operated and causing them to seek new behaviours and strategies. This volume brings together some of the foremost scholars of European party politics, whose evaluation of political parties in 'the new Europe' is organised under four broad headings: Parties as Corporate Actors; Parties and Society; Parties and the State and Parties Beyond the Nation State. Each contributor not only provides a concise, critical review of the theoretical and methodological 'state of the art' in respect of a specific aspect, but also reviews the latest empirical findings in that area.
A Virtuous Circle
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Author : Pippa Norris
language : en
Publisher: Cambridge University Press
Release Date : 2000-09-04
A Virtuous Circle written by Pippa Norris and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-04 with Language Arts & Disciplines categories.
Is the process of political communications by the news media and by parties responsible for civic malaise? A Virtuous Circle sets out to challenge and critique the conventional wisdom. Based on a comparative examination of the role of the news media and parties in 29 postindustrial societies, focusing in particular on Western Europe and the United States, this study argues that rather than mistakenly 'blaming the messenger' we need to understand and confront more deep-rooted flaws in systems of representative democracy.
Internet World Business
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Author :
language : de
Publisher: Neue Mediengesellschaft Ulm
Release Date :
Internet World Business written by and has been published by Neue Mediengesellschaft Ulm this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Political Marketing
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Author : Darren G. Lilleker
language : en
Publisher: Manchester University Press
Release Date : 2005-08-06
Political Marketing written by Darren G. Lilleker and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-06 with Business & Economics categories.
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Digital Convergence Libraries Of The Future
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Author : Rae Earnshaw
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-09-20
Digital Convergence Libraries Of The Future written by Rae Earnshaw and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-20 with Computers categories.
The convergence of IT, telecommunications, and media is changing the way information is collected, stored and accessed. This revolution is having effects on the development and organisation of information and artefact repositories such as libraries and museums. This book presents key aspects in the rapidly moving field of digital convergence in the areas of technology and information sciences. Its chapters are written by international experts who are leaders in their fields.
The Structural Transformation Of The Public Sphere
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Author : J?rgen Habermas
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-06
The Structural Transformation Of The Public Sphere written by J?rgen Habermas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Philosophy categories.
This major work retraces the emergence and development of the Bourgeois public sphere - that is, a sphere which was distinct from the state and in which citizens could discuss issues of general interest. In analysing the historical transformations of this sphere, Habermas recovers a concept which is of crucial significance for current debates in social and political theory. Habermas focuses on the liberal notion of the bourgeois public sphere as it emerged in Europe in the early modern period. He examines both the writings of political theorists, including Marx, Mill and de Tocqueville, and the specific institutions and social forms in which the public sphere was realized. This brilliant and influential work has been widely recognized for many years as a classic of contemporary social and political thought, of interest to students and scholars throughout the social sciences and humanities.