Wahrnehmung Am Point Of Sale Eine Evaluation Unterschiedlicher Digitaler Ma Nahmen Im Retail
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Wahrnehmung Am Point Of Sale Eine Evaluation Unterschiedlicher Digitaler Ma Nahmen Im Retail
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Author : Sebastian Tober
language : de
Publisher: GRIN Verlag
Release Date : 2017-05-16
Wahrnehmung Am Point Of Sale Eine Evaluation Unterschiedlicher Digitaler Ma Nahmen Im Retail written by Sebastian Tober and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-16 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,2, Universität Hamburg (Fakultät Wirtschafts- und Sozialwissenschaften), Sprache: Deutsch, Abstract: Dem Point of Sale stehen neue, digitale Maßnahmen zur Verfügung, um mit den Konsumenten zu kommunizieren. Wichtigen Entscheidungsträgern im Retail fehlt oft das nötige Hintergrundwissen zum optimalen Einsatz dieser neuen Medien. In der vorgelegten Arbeit wird eine aggregierte Übersicht über die unterschiedlichen digitalen Maßnahmen gegeben. Vor dem Hintergrund relevanter Konstrukte aus der Konsumentenverhaltensforschung wird der Frage nachgegangen, inwieweit sich welche digitale Maßnahme zur Aktivierung und Involvierung des Konsumenten am Point of Sale eignet. Hierbei werden durch einen Vergleich mit klassischen Medienformen und Erkenntnissen aus der Forschung, Rückschlüsse auf das Potential der einzelnen Ausprägungen aufgezeigt. Es zeigt sich, dass nicht jedes Medium gleich gut dafür geeignet ist. Die Art des Mediums und die Ausprägung des Involvements des Konsumenten beim Kontakt mit diesem stehen hier in einem engen Zusammenhang. Dynamische Medien eignen sich hierbei eher bei Low-Involvement Konsumenten und interaktive Medien bei High-Involvement Konsumenten. Nicht nur die Fähigkeit, sondern auch die Relevanz und die Akzeptanz eines Mediums für den Konsumenten sind ausschlaggebend für den Erfolg einer digitalen Maßnahme.
Point Of View In The Cinema
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Author : Edward Branigan
language : en
Publisher: Walter de Gruyter
Release Date : 2012-01-02
Point Of View In The Cinema written by Edward Branigan and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-02 with Language Arts & Disciplines categories.
Branigan effectively criticizes the communication model of narration, a task long overdue in Anglo-American circles. The book brings out the extent to which mainstream mimetic theories have relied upon the elastic notion of an invisible, idealized observer, a convenient spook whom critics can summon up whenever they desire to "naturalize" style. The book also makes distinctions among types of subjectivity; after this, we will have much more precise ways of tracing the fluctuations among a character's vision, dreams, wishes, and so forth. Branigan also explains the necessity of distinguishing levels of narration.
Emotional Contagion
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Author : Elaine Hatfield
language : en
Publisher: Cambridge University Press
Release Date : 1994
Emotional Contagion written by Elaine Hatfield and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Psychology categories.
A study of the phenomenon of emotion contagion, or the communication of mood to others.
Political Participation In The Digital Age
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Author : Julia Tiemann-Kollipost
language : en
Publisher: transcript Verlag
Release Date : 2020-02-29
Political Participation In The Digital Age written by Julia Tiemann-Kollipost and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-29 with Political Science categories.
This book explores the potential of the Internet for enabling new and flexible political participation modes. It meticulously illustrates how the Internet is responsible for citizens' participation practices from being general, high-threshold, temporally constricted, and dependent on physical presence to being topic-centered, low-threshold, temporally discontinuous, and independent from physical presence. With its ethnographic focus on Icelandic and German online participation tools Betri Reykjavík and LiquidFriesland, the book offers plentiful advice for citizens, programmers, politicians, and administrations alike on how to get the most out of online participation formats.
Understanding The Showrooming Phenomenon
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Author : Christel Zaubitzer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Understanding The Showrooming Phenomenon written by Christel Zaubitzer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), course: E-Commerce, language: English, abstract: Showrooming is a phenomenon that describes a consumer’s behavior of collecting information about a product or service in a physical store and purchasing it in an online store afterwards. For retailers, this behavior can be a major opportunity or thread. To give insights into the phenomenon the thesis aims to determine a) channel attributes that encourage or deject customers from attending showrooming and b) how customer characteristics distinguish showrooming customers from customers who did not purchase online? An empirical study collected data of 334 respondents via an online questionnaire. 149 showroomers and 185 respondents who did not showroom during a recent product purchase were compared regarding their perceived difference of channel attributes in the offline and the online channel. Further, both groups were compared in various customer characteristics. The results of the binary logistic regression reveal that among all observed channel attributes the difference in price, service, purchase convenience, enjoyment and risk perception between the online and offline shop have a significant impact on the likelihood of showrooming, whereas the assortment and after-sales services did not show significant impact. Among the observation of customer characteristics, a positive attitude towards free riding, towards shopping and retailer loyalty were found to have a significant impact on the showrooming likelihood. The internet experience and the level of price-consciousness showed no significant impact. With the results, the thesis supports physical retail stores to adjust the design of channel attributes in order to avoid showrooming behaviors of their customers. It also helps retailers to identify customers that are more likely to attend showrooming and target them specifically to prevent them from attending showrooming.
Unleashing The Power Of Digital Signage
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Author : Keith Kelsen
language : en
Publisher: CRC Press
Release Date : 2012-11-12
Unleashing The Power Of Digital Signage written by Keith Kelsen and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Biological Transformation
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Author : Reimund Neugebauer
language : en
Publisher: Springer Nature
Release Date : 2020-09-11
Biological Transformation written by Reimund Neugebauer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-11 with Technology & Engineering categories.
The global population is expected to rise to 9.8 billion by the year 2050 - with everyone ultimately striving for prosperity. New methods must therefore be found to achieve more efficient production. Research to date shows that the biological inventory that has evolved: its products, processes, principles and tools, can spur modern technology. The development of technological innovations based on biological concepts, with the goal of particularly innovative and sustainable value creation, today is collectively known as "biological transformation". It results in highly functional products with striking properties that can be both manufactured and utilized in a resource-saving way. In terms of taking responsibility of the good of all people, biological transformation is therefore a path that applied research will have to take. The Fraunhofer-Gesellschaft has recognized the developmental technology potential of biological transformation and sees it as its task not only to drive the relevant research forward, but also to promote public awareness of the topic.
Digitalization Cases
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Author : Nils Urbach
language : en
Publisher:
Release Date : 2019
Digitalization Cases written by Nils Urbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Information technology categories.
This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place - and one that holds substantial challenges and opportunities for established organizations. Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students. Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. Anna Kopp, Head of IT Germany, Microsoft Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization - from a practical and a scientific point of view. Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization. Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti .
Event Marketing In The Context Of Higher Education Marketing And Digital Environments
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Author : Florian Neus
language : en
Publisher: Springer Nature
Release Date : 2020-02-25
Event Marketing In The Context Of Higher Education Marketing And Digital Environments written by Florian Neus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Business & Economics categories.
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Attribution
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Author : Friedrich Försterling
language : en
Publisher: Psychology Press
Release Date : 2013-11-12
Attribution written by Friedrich Försterling and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Psychology categories.
Attribution concerns the scientific study of naive theories and common-sense explanations. This text provides a thorough and up-to-date introduction to the field, combining comprehensive coverage of the fundamental theoretical ideas and most significant research with an overview of more recent developments. The author begins with a broad overview of the central questions and basic assumptions of attribution research. This is followed by discussion of the ways in which causal explanations determine reactions to success or failure and how our causal explanations of other people's actions shape our behaviour toward them. The manner in which attributions may shape communication, and how people often quite indirectly communicate their beliefs about causality, is also explained. Finally, the issue of changing causal connections in training and therapy is addressed. With end of chapter summaries, further reading and exercises to illustrate key attribution phenomena, Attribution will be essential reading for students of social psychology and associated areas such as personality, educational, organisational and clinical psychology.