Wahrnehmungsbasiertes Marketing Von Pfarrgemeinden
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Wahrnehmungsbasiertes Marketing Von Pfarrgemeinden
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Author : Thomas Peters
language : de
Publisher: Springer-Verlag
Release Date : 2019-01-29
Wahrnehmungsbasiertes Marketing Von Pfarrgemeinden written by Thomas Peters and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-29 with Business & Economics categories.
Thomas Peters untersucht kirchliches Marketing und freiwilliges Engagement in Deutschland am Beispiel der Mitglieder des größten europäischen Akademikerverbandes (CV). Daraus entwickelt er konkrete Handlungsempfehlungen für die Konzeption und Vermarktung kirchlicher Aktivitäten und Angebote, vor allem zur gezielten Rekrutierung ehrenamtlicher Mitarbeiter und Sponsoren mit akademischem Hintergrund, z.B. für die Durchführung kirchlicher Bildungs- und Kulturveranstaltungen, für Hilfsprojekte oder zur administrativen Unterstützung.
Perception Based Marketing Of Parishes Using The Example Of Catholic Academics And Students
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Author : Thomas Peters
language : en
Publisher: BoD – Books on Demand
Release Date : 2019-03-28
Perception Based Marketing Of Parishes Using The Example Of Catholic Academics And Students written by Thomas Peters and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Business & Economics categories.
The Roman Catholic Church in Germany is faced with an increasingly pluralistic and secularized society that further precipitates the decline in membership that has been ongoing already since the 1970s through instances of aging population and church leavings, and has been causing at the level of locally and regionally operating parishes and their establishments a growing shortage of personnel and other resources. Here a marketing communication that is based on target group-specific perception can be useful to remedy the situation in that the religious and social offers as well as the personal and media appearance of parishes are adjusted to population groups that credit to their socioeconomic potentials are able to substantially contribute to building social capital in church contexts. Particularly Catholic Academics with high affinity to the Church make their comprehensive individual, professional and financial resources available more frequently and more consistently for voluntary engagements than the majority of the German population. A group that positively engages to great extent is that of those students and Academics who are organized in Catholic student fraternities or associations and their local institutions. A targeted involvement of this small but high-resourced population group in local church activities can be a substantial and existential aid for the Catholic Church in Germany and sustain its further development. This is explored and discussed on the example of the largest academic association in Europe (Cartel Confederation of the Catholic German Student Associations (CV), in German: Cartellverband der katholischen deutschen Studentenverbindungen), and attached specific practical recommendations for parish marketing. The Germany-based research results can be applied to other European countries such as Austria and Switzerland. Furthermore the discussion of results offer a broad range of new perspectives and ideas for church marketing in those countries, which have a living culture of denominational student associations.
Sales Enablement
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Author : Byron Matthews
language : en
Publisher: John Wiley & Sons
Release Date : 2018-05-01
Sales Enablement written by Byron Matthews and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.
Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
Managing Nonprofit Organizations
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Author : Diane Borst
language : en
Publisher:
Release Date : 1977
Managing Nonprofit Organizations written by Diane Borst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Nonprofit organizations categories.
Third Sector Research
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Author : Rupert Taylor
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-02
Third Sector Research written by Rupert Taylor and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Social Science categories.
To mark the 20th Anniversary of Voluntas: International Journal of Voluntary and Nonprofit Organizations the editor has compiled a comprehensive overview of contemporary debates in third sector scholarship, comprised of all original research by leaders in the field. The volume will offer a critical review of the central and innovative themes that have come to form the core of third sector debate and research with an international focus. The first global compendium of third sector research, this volume provides a international, multi-disciplinary, and state-of-the-art overview of the field. The contributions not only examine and review the existing scholarship, but introduce new perspectives and thinking on the third sector—especially in terms of future implications around the world. Topics covered include: -History and Development of the Field -New Trends in Volunteering and Philanthropy -Volunteering and Participation in Developing Countries -Leadership and Governance -Corporate Responsibility -Social Capital -Global Civil Society This seminal volume provides a broad and comprehensive look at the field of Third Sector Research, of primary interest to researchers in political science, sociology, development studies, and nonprofit leadership programs.
Modern Pharmacist
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Author : Otto E. Bruder
language : en
Publisher: Wentworth Press
Release Date : 2016-08-29
Modern Pharmacist written by Otto E. Bruder and has been published by Wentworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Global Marketing Management
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Author : Masaaki Kotabe
language : en
Publisher:
Release Date : 2019-01-07
Global Marketing Management written by Masaaki Kotabe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-07 with Export marketing categories.
The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Rewriting And Revision As Amendment In The Laws Of Deuteronomy
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Author : Kevin Mattison
language : en
Publisher: Mohr Siebeck
Release Date : 2019-01-14
Rewriting And Revision As Amendment In The Laws Of Deuteronomy written by Kevin Mattison and has been published by Mohr Siebeck this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-14 with Religion categories.
La 4e de couverture indique : "Kevin Mattison argues that Deuteronomy was designed to amend the Covenant Code (Exod 20:22-23:19). He proposes a model of amendment, which draws on existing models of replacement and supplementation to provide a more complete explanation of Deuteronomy's rewriting of the Covenant Code."
Two Worlds Of Aging
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Author : Vitali Heidt
language : en
Publisher: Nomos Verlagsgesellschaft
Release Date : 2017
Two Worlds Of Aging written by Vitali Heidt and has been published by Nomos Verlagsgesellschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Aging categories.
This book illustrates why and to what extent societal aging has triggered a change in our social security systems - which has simultaneously led to the emergence of new social risks in Japan. The regional context thus forms a crucial factor in welfare creation. As the foundation for a coherent and comprehensive representation of this complex matter, a mixed methods approach, consisting of ethnograpic fieldwork and analysis of both sociopolitical measures and aggregate data, was utilised in this book. The results indicate that the institutional framework has positive effects on the social economy and local communities. But innovative strategies of local problem-solving for social capital activation are fostered as well. This book is intended for scholars in the fields of welfare, social and regional research. But it also provides new input for both the social economy and social policy.