We Know What You Want
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We Know What You Want
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Author : Martin Howard
language : en
Publisher:
Release Date : 2005
We Know What You Want written by Martin Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Education categories.
In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.
Designing Your Life
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Author : Bill Burnett
language : en
Publisher: Knopf
Release Date : 2016-09-20
Designing Your Life written by Bill Burnett and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Self-Help categories.
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
I Want You To Know We Re Still Here
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Author : Esther Safran Foer
language : en
Publisher: Crown
Release Date : 2020-03-31
I Want You To Know We Re Still Here written by Esther Safran Foer and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Biography & Autobiography categories.
NATIONAL JEWISH BOOK AWARDS FINALIST • “Part personal quest, part testament, and all thoughtfully, compassionately written.”—The Washington Post “Esther Safran Foer is a force of nature: a leader of the Jewish people, the matriarch of America’s leading literary family, an eloquent defender of the proposition that memory matters. And now, a riveting memoirist.”—Jeffrey Goldberg, editor in chief of The Atlantic NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Esther Safran Foer grew up in a home where the past was too terrible to speak of. The child of parents who were each the sole survivors of their respective families, for Esther the Holocaust loomed in the backdrop of daily life, felt but never discussed. The result was a childhood marked by painful silences and continued tragedy. Even as she built a successful career, married, and raised three children, Esther always felt herself searching. So when Esther’s mother casually mentions an astonishing revelation—that her father had a previous wife and daughter, both killed in the Holocaust—Esther resolves to find out who they were, and how her father survived. Armed with only a black-and-white photo and a hand-drawn map, she travels to Ukraine, determined to find the shtetl where her father hid during the war. What she finds reshapes her identity and gives her the opportunity to finally mourn. I Want You to Know We’re Still Here is the poignant and deeply moving story not only of Esther’s journey but of four generations living in the shadow of the Holocaust. They are four generations of survivors, storytellers, and memory keepers, determined not just to keep the past alive but to imbue the present with life and more life.
Hand To Hold
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Author : JJ Heller
language : en
Publisher: WaterBrook
Release Date : 2021-07-20
Hand To Hold written by JJ Heller and has been published by WaterBrook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-20 with Juvenile Fiction categories.
This heartwarming picture book reassures children that a parent’s love never lets go—based on the poignant lyrics of JJ Heller’s beloved lullaby “Hand to Hold.” “May the living light inside you be the compass as you go / May you always know you have my hand to hold.” With delightful illustrations and an engaging rhyme scheme, this book offers the promise of security and love every child’s heart longs to know. From skipping stones and counting stars to climbing trees and telling stories, every moment is wrapped snugly in the certain warmth of a parent’s presence and God’s blessing. With poignancy and joy, this bedtime read captures the unconditional love parents want their children to know but so often fail to express amid the chaos of daily life.
The First 20 Hours
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Author : Josh Kaufman
language : en
Publisher: Penguin
Release Date : 2013-06-13
The First 20 Hours written by Josh Kaufman and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-13 with Self-Help categories.
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Find Your Why
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Author : Simon Sinek
language : en
Publisher: Penguin UK
Release Date : 2017-09-05
Find Your Why written by Simon Sinek and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Business & Economics categories.
Simon Sinek's recent video on 'The Millennial Question' went viral with over 180 million views. Find Your Why is the follow up to Start with Why, the global bestseller and the subject of the third most watched TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why. This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
If You Want What We Have
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Author : Joan Larkin
language : en
Publisher: Hazelden Publishing
Release Date : 1998-03-11
If You Want What We Have written by Joan Larkin and has been published by Hazelden Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-11 with Self-Help categories.
If You Want What We Have
Last Lecture
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Author : Perfection Learning Corporation
language : en
Publisher: Turtleback
Release Date : 2019
Last Lecture written by Perfection Learning Corporation and has been published by Turtleback this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
We Want You Here
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Author : Thom S. Rainer
language : en
Publisher: B&H Publishing Group
Release Date : 2018-03-01
We Want You Here written by Thom S. Rainer and has been published by B&H Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-01 with Religion categories.
The message is basic but profound. We want guests to know they are welcome to the church. This book is a gift to guests to communicate that very message. Bestselling author Thom S. Rainer (I Am a Church Member, Autopsy of a Deceased Church) has created a tool for churches to become more hospitable through a brief, welcoming book that introduces the ministry of the local church to guests. We Want You Here is a clear and instructive message to be given to church guests. Rainer facilitates the follow up conversation that every pastor would have, if they had the opportunity. By giving away the book to guests, they are encouraged, in a non-intrusive manner, to continue to reflect on the decision to visit their church. Those churches who share We Want You Here will be able to tell their guests: • We Really Want You Here • This is Not a Place for Perfect People • We Would Like to Get to Know You • This is Where Families Grow Strong • Getting to Know the One Who Made Us • Come Make a Difference with Us • Thank You for Being Here
Everything I Know About Love
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Author : Dolly Alderton
language : en
Publisher: Penguin UK
Release Date : 2018-02-01
Everything I Know About Love written by Dolly Alderton and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-01 with Biography & Autobiography categories.
THE SUNDAY TIMES BESTSELLER & MAJOR BBC ONE TV SERIES 'The book we will thrust into our friends' hands. Alderton feels like a best friend and your older sister all rolled into one and her pages wrap around you like a warm hug' Evening Standard 'Alderton is Nora Ephron for the millennial generation' Elizabeth Day Award-winning journalist Dolly Alderton survived her twenties (just about) and in Everything I Know About Love, she gives an unflinching account of the bad dates and squalid flat-shares, the heartaches and humiliations, and most importantly, the unbreakable female friendships that helped her to hold it all together. Glittering with wit, heart and humour, this is a book to press into the hands of every woman who has ever been there or is about to find themselves taking that first step towards the rest of their lives. 'Steeped in furiously funny accounts of one-night stands, ill-advised late-night taxi journeys up the M1, grubby flat-shares and the beauty of female friendships, as Alderton joyfully booze-cruises her way through her twenties' Metro 'Deeply funny, sometimes shocking, and admirably open-hearted and optimistic' Daily Telegraph 'A sensitive, astute and funny account of growing up millennial' Observer 'Alderton proves a razor-sharp observer of the shifting dynamics of long term female friendship' Mail on Sunday 'It's so full of life and laughs - I gobbled up this book. Alderton has built something beautiful and true out of many fragments of daftness' Amy Liptrot *Winner of Autobiography of the Year at the National Book Awards 2018* *A Waterstones Paperback of the Year 2019* *A Sunday Times paperback of the year 2019* *Selected for Stylist's The Decade's 15 Best Books by Remarkable Women* A Sunday Times bestseller, September 2022