Welcher Methoden Bedient Sich Die Fernsehwerbung Und Welche Auswirkungen Haben Diese Auf Kinder
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Welcher Methoden Bedient Sich Die Fernsehwerbung Und Welche Auswirkungen Haben Diese Auf Kinder
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Author : Artiom Chernyak
language : de
Publisher: GRIN Verlag
Release Date : 2011-02-11
Welcher Methoden Bedient Sich Die Fernsehwerbung Und Welche Auswirkungen Haben Diese Auf Kinder written by Artiom Chernyak and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-11 with Education categories.
Studienarbeit aus dem Jahr 2007 im Fachbereich Pädagogik - Medienpädagogik, Note: 1,7, Universität Paderborn (Erziehungswissenschaftliches Institut), Veranstaltung: Medienerziehung und Schulentwicklung, Sprache: Deutsch, Abstract: Das Fernsehen gilt, unabhängig davon, welchen individuellen Nutzen, welcher Beliebtheit und welcher Wirkung man diesem beimisst, als das Leitmedium der Jugend1. Gerade durch den Eintritt der Privatsender in die Medienlandschaft werden Kinder und Jugendliche zunehmend als wichtige Zielgruppe der Werbeindustrie wahrgenommen2. So sind sie von früh auf Konsumenten der Werbung und ein bedeutendes Klientel der Werbeindustrie3. Aufgrund dieser Tatsache, hat die Werbeindustrie im Laufe der Zeit spezielle Elemente entwickelt, Kinder auf bestimmte Werbungen aufmerksam zu machen und sie zum Kauf und Konsum der Werbeprodukte zu animieren. Wenn man diese durchaus manipulativen Eigenschaften kennt und erkennt, kann man einen reflektierten und kritischen Umgang mit Werbung respektive mit bestimmten Konsumwünschen bei Kindern fördern. Zu fragen gilt deshalb welcher Methoden sich die Werbung bei Kindern und Jugendlichen bedient und wie sich diese auf sie auswirken. Besondere Berücksichtigung finden dabei die Beeinflussungsziele und wie Kinder und Jugendliche Werbefernsehen erleben und realisieren. Des Weiteren sollen mögliche medienerzieherische Ansätze zum bewussten und kritischen Umgang mit der Werbung dargestellt werden. Ziel hierbei ist die Schulung von Medienkompetenz bei den jungen Konsumenten. Mit dem Eintritt des Privatfernsehens Mitte der Achtziger Jahre geriet die vorliegende Problemstellung zunehmend in der Fokus der Medienforschung. Zeitlich leicht versetzt entwickelte sich ein reges Interesse der Wissenschaft. So erschien 1993 wieder ein erstes größeres wissenschaftliches Gutachten unter dem Titel „Kinder und Werbung“ (Baacke, Sander & Vollbrecht, 1993)4. Diese Zuwendung der Wissenschaft hin zu dieser Thematik hält nicht nur bis heute an sondern erfährt auch durch die zunehmende Komplexität der Werbetechniken immer neue wissenschaftliche Gesichtspunkte.
Advertising To Children
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Author : Franziska Pfund
language : en
Publisher: GRIN Verlag
Release Date : 2011-03
Advertising To Children written by Franziska Pfund and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, 33 entries in the bibliography, language: English, abstract: The extent of children's understanding of advertising messages and the influence of advertising on children is a topic that still has to be researched. But certain is, that the process of consumer socialization has an enormous influence on children's attitude and perception of advertising. Television advertising is still the most common and most important way of communicating messages to children. It will be discussed, how and when children start being able to distinguish commercials from program and when they can understand the advertising intent. A further crucial point is how and to which extent television advertising does influence children on their brand perceptions. An important part of television advertising targeted to children is about food. The effects on children and some measures as well as how advertisers are convincing children will be discussed. There are numerous alternative marketing activities aimed at children that have a great impact and some of them will be illustrated. Concluding, this paper will give some future directions of research. ...]
Die Herausforderung Adipositas Und Strategien Zu Ihrer Bek Mpfung In Der Europ Ischen Region Der Who
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Author :
language : de
Publisher: World Health Organization
Release Date : 2007
Die Herausforderung Adipositas Und Strategien Zu Ihrer Bek Mpfung In Der Europ Ischen Region Der Who written by and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Medical policy categories.
Die Zusammenfassung erläutert in kurzer, klarer und leicht verständlicher Form die Dynamik der Epidemie und ihre Auswirkungen auf die öffentliche Gesundheit in der gesamten Europäischen Region der WHO und insbesondere in den östlichen Ländern. Sie erklärt, wie sich Faktoren, die das Adipositasrisiko erhöhen, in verschiedenen Umgebungen wie Familie, Schule, Nachbarschaft und Arbeitsplatz herausbilden. Dabei werden sowohl ethisch als auch ökonomisch begründete Argumente für eine Forcierung von Massnahmen gegen Adipositas angeführt und wirksame Programme und Konzepte in verschiedenen Politikbereichen wie Bildung, Gesundheit, Landwirtschaft und Handel, Städteplanung und Verkehr untersucht. Weiterhin werden Empfehlungen in Bezug auf Konzepte und Programme zur Adipositasprävention sowie auf Massnahmen zur Erfolgskontrolle gegeben und konkrete Massnahmen seitens der beteiligten Akteure gefordert: nicht nur staatliche Stellen, sondern auch die Privatwirtschaft (u. a. die Hersteller und Vertreiber von Lebensmitteln sowie die Werbewirtschaft) sowie Berufs- und Verbraucherverbände und internationale wie auch zwischenstaatliche Organisationen wie die Europäische Union. [Hrsg.]
The New Wars
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Author : Herfried Münkler
language : en
Publisher: Polity
Release Date : 2005
The New Wars written by Herfried Münkler and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
This important new book deals with the changing nature of war in the post-Cold War era and the emergence of new forms of warfare in which warlords, mercenaries and terrorists play an increasingly important role. In the modern era, warfare came to play a crucial role in the formation of states, whereas the new wars emerging at the beginning of the 21st century have mostly gone together with the failure or collapse of states. The author draws out the key shifts involved in this process: from symmetrical conflicts between states to asymmetrical global relationships of force; from national armies to increasingly private or commercial bands of warlords, child soldiers and mercenaries; from pitched battles to protracted conflicts in which there is often little fighting and most of the violence is directed against civilians. Changes in weapons technology have combined with complex economic factors to make the prospect of endlessly simmering wars a real danger in the years to come. Against this background, the author outlines the rise of a novel form of international terrorism, conceived more as a political method of communication than as an element in a military strategy. The resulting challenges faced by Western governments, and the costs and benefits associated with any response, are taken up in a concluding section that contrasts the characteristic European and American approaches and examines the implications for the future of international law. This book will be of important to students of political science, international relations, war and peace studies, conflict studies and peace studies. It will also appeal to the general reader with an interest in this topical subject.
On Becoming A Consumer
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Author : James U. McNeal
language : en
Publisher: Routledge
Release Date : 2007
On Becoming A Consumer written by James U. McNeal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
The Filter Bubble
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Author : Eli Pariser
language : en
Publisher: Penguin UK
Release Date : 2011-05-12
The Filter Bubble written by Eli Pariser and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Business & Economics categories.
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
Consuming Kids
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Author : Susan Linn
language : en
Publisher: Anchor
Release Date : 2005
Consuming Kids written by Susan Linn and has been published by Anchor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
How To Read A Film
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Author : James Monaco
language : en
Publisher: Oxford University Press, USA
Release Date : 2000
How To Read A Film written by James Monaco and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
Explores the medium of film as both art and craft, sensibility and science, tradition and technology.
The Way We Never Were
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Author : Stephanie Coontz
language : en
Publisher: Basic Books
Release Date : 2016-03-29
The Way We Never Were written by Stephanie Coontz and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Social Science categories.
The definitive edition of the classic, myth-shattering history of the American family Leave It to Beaver was not a documentary, a man's home has never been his castle, the "male breadwinner marriage" is the least traditional family in history, and rape and sexual assault were far higher in the 1970s than they are today. In The Way We Never Were, acclaimed historian Stephanie Coontz examines two centuries of the American family, sweeping away misconceptions about the past that cloud current debates about domestic life. The 1950s do not present a workable model of how to conduct our personal lives today, Coontz argues, and neither does any other era from our cultural past. This revised edition includes a new introduction and epilogue, exploring how the clash between growing gender equality and rising economic inequality is reshaping family life, marriage, and male-female relationships in our modern era. More relevant than ever, The Way We Never Were is a potent corrective to dangerous nostalgia for an American tradition that never really existed.