Werbung Als Integrales Element Des Kapitalismus
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Werbung Als Integrales Element Des Kapitalismus
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Author : Pablo Wißmüller
language : de
Publisher: GRIN Verlag
Release Date : 2011
Werbung Als Integrales Element Des Kapitalismus written by Pablo Wißmüller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität Hamburg (Sozialökonomie), Sprache: Deutsch, Abstract: "Mag die Reklame uns gefallen oder mißfallen, sie ist ein notwendiger Bestandteil des kapitalistischen Wirtschaftssystems, (...)." Diese Aussage, obwohl schon im Jahr 1926 getätigt, besitzt bis heute eine allgegenwärtige Richtigkeit und wird, sowohl im Alltag, als auch in den Medien immer wieder bestätigt. (...) Neben der reinen Definition der Begriffe Werbung, Kapitalismus und Marktwirtschaft werden die Schnittpunkte in der Grundidee von Werbung und Kapitalismus, bzw. Marktwirtschaft aufgezeigt. Darauf aufbauend wird die übergeordnete Ebene betrachtet und dargelegt warum Werbung und Kapitalismus, bzw. Marktwirtschaft aufeinander angewiesen sind; die Werbung sogar als systemrelevantes "Lebenselixier" angesehen wird.
Poetik Und Poesie Der Werbung
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Author : Martina Allen
language : de
Publisher: transcript Verlag
Release Date : 2017-12-31
Poetik Und Poesie Der Werbung written by Martina Allen and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-31 with Social Science categories.
Obwohl die meisten Werbetexte, Anzeigen und Poster über ein hohes Maß an Literarizität verfügen, werden diese kommerziellen Formen des Schreibens für gewöhnlich von literarischen Texten abgegrenzt. Medienübergreifend werden in Werbeformen poetogene und narrative Strukturen eingesetzt. Umgekehrt ist Literatur heute ein milliardenschweres Konsumgut - und Literaturproduktion und -rezeption damit zwangsläufig von guter Werbung abhängig. Der Band versammelt literatur-, kultur- und medienwissenschaftliche Beiträge zur Funktion und Wirkmächtigkeit literarischer Sprache in Werbetexten, zu Literatur als Konsumgut sowie zu Werbung, Konsum und Überredungskunst als literarischen Topoi. Besprochen werden dabei so unterschiedliche Texte wie die TV-Serie »Mad Men«, die Romane von Émile Zola und die Filme Lars von Triers.
Zyklos 5
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Author : Martin Endreß
language : de
Publisher: Springer-Verlag
Release Date : 2019-07-20
Zyklos 5 written by Martin Endreß and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-20 with Social Science categories.
Das Jahrbuch für Theorie und Geschichte der Soziologie trägt dem Umstand Rechnung, dass die Soziologie eine Wissenschaft ist, die es mit einem sich historisch wandelnden Gegenstand zu tun hat, also eine Wissenschaft ist, die sich stets von Neuem selbst reflektieren muss, und widmet sich der engen Verbindung von soziologischer Theorie- und Disziplingeschichte sowie allgemein der Reflexionsgeschichte der Gesellschaft und ihren verschiedenen Selbstbeschreibungen. Neben Aufsätzen zur Theorie und Geschichte der Soziologie enthalten die einzelnen Bände dieses Jahrbuches auch Nachrichten aus der soziologiegeschichtlichen Forschung, Inedita aus den verschiedenen einschlägigen Archiven, Interviews mit Zeitzeugen sowie Besprechungen einschlägiger Buchpublikationen zu diesem Thema. Der Inhalt Editorial • Aufsätze • Diskussion • Nachrichten aus der soziologiegeschichtlichen Forschung • Editionsprojekte • Unveröffentlichtes aus den Archiven • Rezensionen • Anhang Die Zielgruppe SoziologInnen Die Herausgeber Dr. Martin Endreß ist Professor für Allgemeine Soziologie an der Universität Trier. Dr. Stephan Moebius ist Professor für Soziologische Theorie und Ideengeschichte an der Karl-Franzens-Universität Graz.
Philosophical And Spiritual Perspectives On Decent Work
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Author : Dominique Peccoud
language : en
Publisher: International Labour Organization
Release Date : 2004
Philosophical And Spiritual Perspectives On Decent Work written by Dominique Peccoud and has been published by International Labour Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Employment (Economic theory) categories.
This volume reflects on the values behind the ILO's Decent Work Agenda and provides a forum for contributors from various humanistic, philosophical, spiritual and religious traditions to express their views on the significance of work at all levels of society, from the individual person to the global community. Common, universal values are explored, as well as differences, in order to shed more light on the concept of decent work. In all societies, there is an ethical dimension to work, connected to the rights and entitlements of those who perform it. This also includes spiritual value such as dignity, personal identity, a sense of purpose in life, the "divine call to work" and so on. In this book, contributors - from the Jewish, Christian, Muslim, Hindu, Buddhist, Confucian, and various secular traditions - come together to exchange comments and reflections on the "floor" of decency as defined by the ILO: freedom of association, eradication of forced and compulsory labour, abolition of child labour and elimination of discrimination in respect of employment and occupation. It is hoped that this type of approach will be inspiring. Before embarking on major international strategic papers, legal instruments and public policies, the systematic consultation of an interfaith and humanistic forum would enable cultural and religious views to be taken into consideration. In this way such instruments would be anchored in shared values and not influenced by any one dominant conception of human existence in the world.
Free Fair And Alive
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Author : David Bollier
language : en
Publisher: New Society Publishers
Release Date : 2019-09-03
Free Fair And Alive written by David Bollier and has been published by New Society Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Political Science categories.
The power of the commons as a free, fair system of provisioning and governance beyond capitalism, socialism, and other -isms. From co-housing and agroecology to fisheries and open-source everything, people around the world are increasingly turning to 'commoning' to emancipate themselves from a predatory market-state system. Free, Fair, and Alive presents a foundational re-thinking of the commons — the self-organized social system that humans have used for millennia to meet their needs. It offers a compelling vision of a future beyond the dead-end binary of capitalism versus socialism that has almost brought the world to its knees. Written by two leading commons activists of our time, this guide is a penetrating cultural critique, table-pounding political treatise, and practical playbook. Highly readable and full of colorful stories, coverage includes: Internal dynamics of commoning How the commons worldview opens up new possibilities for change Role of language in reorienting our perceptions and political strategies Seeing the potential of commoning everywhere. Free, Fair, and Alive provides a fresh, non-academic synthesis of contemporary commons written for a popular, activist-minded audience. It presents a compelling narrative: that we can be free and creative people, govern ourselves through fair and accountable institutions, and experience the aliveness of authentic human presence.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
The Growth Spiral
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Author : Hans Christoph Binswanger
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
The Growth Spiral written by Hans Christoph Binswanger and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.
This book develops a new theory of the modern economy. Conventional economic theory is (still) based on an essentially static notion of equilibrium. In contrast, this book offers an analysis of the economic process based on a truly dynamic approach. It understands modern economic activity as manifesting itself in a growth spiral. There are two main drivers of the dynamics of this spiral: steady money creation in the banking system, on the one hand; and the continuous inflow of energy and raw materials through the exploitation of natural resources, on the other. Both driving forces are generally neglected by the conventional theory. Understanding their role is absolutely essential for preventing our economy from being more and more exposed to financial and ecological crises. This book offers important insights about the functioning of the modern economy and addresses the specialist as well as the interested lay reader.
Digital Capitalism
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Author : Dan Schiller
language : en
Publisher: MIT Press
Release Date : 1999
Digital Capitalism written by Dan Schiller and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Schiller explores how corporate domination is changing the political and social underpinnings of the Internet. He argues that the market driven policies which govern the Internet are exacerbating existing social inequalities.
The Liberal Virus
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Author : Samir Amin
language : en
Publisher: NYU Press
Release Date : 2004-05
The Liberal Virus written by Samir Amin and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Philosophy categories.
A critique of America's project to dominate the world through military force.