Werbung Kinder Und Jugendliche Eine Analyse Der Wechselseitigen Wirkungszusammenh Nge
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Werbung Kinder Und Jugendliche Eine Analyse Der Wechselseitigen Wirkungszusammenh Nge
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Author : Bayraktar Gülcin
language : de
Publisher: GRIN Verlag
Release Date : 2005-07-17
Werbung Kinder Und Jugendliche Eine Analyse Der Wechselseitigen Wirkungszusammenh Nge written by Bayraktar Gülcin and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-17 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Augsburg, Sprache: Deutsch, Abstract: Der Omnipräsenz der Werbung in der heutigen Gesellschaft kann man sich mittlerweile kaum mehr entziehen. Besonders Kinder und Jugendliche, die heutzutage über viele verschiedene Medien verfügen und schon von klein auf mit Werbung konfrontiert werden, sind der manipulativen Macht der bunten Werbewelt ständig ausgesetzt. In diesem Zusammenhang erscheint es als sehr wichtig zu erforschen, inwiefern Werbung auf Kinder wirkt, wie Kinder mit dieser manipulativen Macht umgehen, welche Absicht seitens der Werbetreibenden hinter den Werbestrategien steckt und wie sich Werbung auf Kinder und Jugendliche auswirkt. Die Aufgabe der Autorin besteht darin, diese Fragestellungen mit Hilfe einer Literaturrecherche näher zu analysieren und die Wechselbeziehungen zwischen Werbung und ihrer Hauptzielgruppe Kinder / Jugendliche genauer zu untersuchen. Nach einer näheren Beschreibung und Definition der Werbung und der Zielgruppe Kinder / Jugendliche, folgt die theoretische Behandlung des Gesamtkomplexes Kinder / Jugendliche und Werbung anhand ihrer Freizeitgestaltung und gleichzeitigen Nutzung von Medien, bei denen hauptsächlich das Fernsehen eine sehr große Rolle spielt. Zudem werden auch die Grenzen der Werbung im Hinblick auf Kinder / Jugendliche kurz vorgestellt. Einen näheren Einblick in die Trickkiste der Werbung verleiht Kapitel 5, wobei auf die Nutzung verschiedener Werbemittel und die gezielte Anwendung von Werbetricks eingegangen wird. Auch das Kauf- und Konsumverhalten von Kindern bzw. Jugendlichen und ihre mögliche Einflussnahme auf Kaufentscheidungen ihres Umfelds werden einer näheren Betrachtung unterzogen, wobei sich nachfolgend Kapitel 7 mit dem Umgang der Kinder und Jugendlichen als Rezipienten von Werbung beschäftigt, indem u.a. die Werbekompetenz und die Einstellung der Kinder / Jugendliche gegenüber Werbung besprochen wird, bevor die Arbeit mit einer Schlussbetrachtung endet.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Media And The Moral Mind
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Author : Ronald C. Tamborini
language : en
Publisher: Routledge
Release Date : 2013
Media And The Moral Mind written by Ronald C. Tamborini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Moral psychology and media theory: historical and emerging viewpoints / by Allison Eden, Matthew Grizzard, and Robert J. Lewis -- Universal morality, mediated narratives, and neural synchrony / by Rene Weber, Lucy Popova, and J. Michael Mangus -- A model of intuitive morality and exemplars / by Ron Tamborini -- Morality subcultures and media production: how Hollywood minds the morals of its audience / by Dana Mastro ... [et al.] -- The experience of elevation: responses to media portrayals of moral beauty / by Mary Beth Oliver, Erin Ash, and Julia K. Woolley -- Moral disengagement during exposure to media violence: would it feel right to shoot an innocent civilian in a video game? / by Tilo Hartmann -- Moral monitoring and emotionality in responding to fiction, sports, and the news / by Dolf Zillmann -- How we enjoy and why we seek out morally complex characters in media entertainment / by Arthur A. Raney and Sophie H. Janicke -- The psychological functions of justice in mass media / by Tobias Rothmund ... [et al.] -- The effect of media on children's moral reasoning / by Marina Krcmar
The Elimination Of Corrupt Practices In British Elections 1868 1911
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Author : Cornelius O'Leary
language : en
Publisher: Hassell Street Press
Release Date : 2021-09-09
The Elimination Of Corrupt Practices In British Elections 1868 1911 written by Cornelius O'Leary and has been published by Hassell Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with categories.
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Product Plus
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Author : Christopher H. Lovelock
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Product Plus written by Christopher H. Lovelock and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes.
Children S Play And Nature In An Urban Environment
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Author : Beate Jansson
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 1984
Children S Play And Nature In An Urban Environment written by Beate Jansson and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Law categories.
Play - as a personal and self-developing activity of children, and urban open spaces - in their private and public nature of design and use, are discussed from the point of view of landscaping for children in urban environments. Regarding efforts of nature conservation and environmental education, landscape architecture and urban design could provide a valuable contribution through a sensitive design of green spaces in our cities. Using Piaget's theory of a child's cognitive development and aspects of the current territoriality discussion in environmental psychology, practices of landscape design are criti- cally evaluated for their possibilities and limitations to provide children with natural play experiences in cities.
Peter Moor S Journey To Southwest Africa
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Author : Gustav Frenssen
language : en
Publisher:
Release Date : 1914
Peter Moor S Journey To Southwest Africa written by Gustav Frenssen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1914 with Germans categories.
The Patient Ferment Of The Early Church
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Author : Alan Kreider
language : en
Publisher: Baker Academic
Release Date : 2016-03-29
The Patient Ferment Of The Early Church written by Alan Kreider and has been published by Baker Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Religion categories.
How and why did the early church grow in the first four hundred years despite disincentives, harassment, and occasional persecution? In this unique historical study, veteran scholar Alan Kreider delivers the fruit of a lifetime of study as he tells the amazing story of the spread of Christianity in the Roman Empire. Challenging traditional understandings, Kreider contends the church grew because the virtue of patience was of central importance in the life and witness of the early Christians. They wrote about patience, not evangelism, and reflected on prayer, catechesis, and worship, yet the church grew--not by specific strategies but by patient ferment.
The Misunderstanding Of The Church
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Author : Emil Brunner
language : en
Publisher: James Clarke & Co.
Release Date : 2002
The Misunderstanding Of The Church written by Emil Brunner and has been published by James Clarke & Co. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Religion categories.
Brunner sees St Paul's Epistle to the Romans as 'the chapter of destiny of the Christian Church'. Here, in Luther's words, is the 'purest gospel' upon which the very existence of the Christian faith depends and from which it draws its life. Concentrated, decisive and instructive, nothing within the New Testament is more closely argued both theological and personal. Out of his years of scholarly wisdom Brunner meditates on the great Question: What is wrong with the Churches? Brunner finds an answer in thecontrast between the virile Spirit-filled fellowship of the New Testament and the institutions which are now called 'churches'. He writes in his preface: 'The title of the book, The Misunderstanding of the Church, is equivocal. Is it a question of a misunderstanding of which the Church is guilty, or of a misunderstanding of which it is the victim? Or is it that the Church itself, as such, is perhaps the product of a misunderstanding? The author is not responsible for this ambiguity; it is intrinsic in the theme itself.