Werbung Und Identit T Im Multikulturellen Raum
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Werbung Und Identit T Im Multikulturellen Raum
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Author : Sebastian Reddeker
language : de
Publisher: transcript Verlag
Release Date : 2011
Werbung Und Identit T Im Multikulturellen Raum written by Sebastian Reddeker and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
Long description: Luxemburg ist ein multikultureller und mehrsprachiger Kleinstaat. Dort wirksame Werbung zu entwickeln, ist ein komplexer Vorgang. Zum ersten Mal werden in diesem Buch Rahmenbedingungen und Gestaltungselemente des Luxemburger Werbediskurses umfassend diskutiert und analysiert. Ausgehend von Jürgen Links Interdiskurs- und Normalismustheorie gibt die Untersuchung wichtige Hinweise auf die grundsätzliche Beziehung zwischen Werbung, Multikulturalität und kollektiven Identitäten und bietet so eine innovative Form der Anwendung literaturwissenschaftlicher Theorien auf kommunikationswissenschaftliche Kontexte.
Werbung Und Identit T Im Multikulturellen Raum
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Author : Sebastian Reddeker
language : de
Publisher: transcript Verlag
Release Date : 2014-03-31
Werbung Und Identit T Im Multikulturellen Raum written by Sebastian Reddeker and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Social Science categories.
Luxemburg ist ein multikultureller und mehrsprachiger Kleinstaat. Dort wirksame Werbung zu entwickeln, ist ein komplexer Vorgang. Zum ersten Mal werden in diesem Buch Rahmenbedingungen und Gestaltungselemente des Luxemburger Werbediskurses umfassend diskutiert und analysiert. Ausgehend von Jürgen Links Interdiskurs- und Normalismustheorie gibt die Untersuchung wichtige Hinweise auf die grundsätzliche Beziehung zwischen Werbung, Multikulturalität und kollektiven Identitäten und bietet so eine innovative Form der Anwendung literaturwissenschaftlicher Theorien auf kommunikationswissenschaftliche Kontexte.
Spaces And Identities In Border Regions
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Author : Christian Wille
language : en
Publisher: transcript Verlag
Release Date : 2015-11-30
Spaces And Identities In Border Regions written by Christian Wille and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-30 with Social Science categories.
Spatial and identity research operates with differentiations and relations. These are particularly useful heuristic tools when examining border regions where social and geopolitical demarcations diverge. Applying this approach, the authors of this volume investigate spatial and identity constructions in cross-border contexts as they appear in everyday, institutional and media practices. The results are discussed with a keen eye for obliquely aligned spaces and identities and relinked to governmental issues of normalization and subjectivation. The studies base upon empirical surveys conducted in Germany, France, Belgium and Luxembourg.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Language Policy And Language Planning
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Author : Sue Wright
language : en
Publisher: Springer
Release Date : 2016-04-08
Language Policy And Language Planning written by Sue Wright and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Language Arts & Disciplines categories.
This revised second edition is a comprehensive overview of why we speak the languages that we do. It covers language learning imposed by political and economic agendas as well as language choices entered into willingly for reasons of social mobility, economic advantage and group identity.
Language Ideologies Policies And Practices
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Author : C. Mar-Molinero
language : en
Publisher: Springer
Release Date : 2016-01-13
Language Ideologies Policies And Practices written by C. Mar-Molinero and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Social Science categories.
The contributors to Language Ideologies, Policies and Practices investigate the workings of language ideologies in relation to other social processes in a globalizing world. They explore in detail the specific ways in which language ideologies underpin language policy and the relationship between public policies and individual practices. Particular attention is given to Europe, where the impetus to social transformation within and across national boundaries is in renewed tension with conflicting national and supra-national interests, with these tensions reflected in the complex issues of language choice and language policy.
Bibliographie Courante De La Litt Rature Luxembourgeoise
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Author :
language : fr
Publisher:
Release Date : 2011
Bibliographie Courante De La Litt Rature Luxembourgeoise written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Luxembourg literature categories.
The Rise And Fall Of Anglo America
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Author : Eric P. KAUFMANN
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
The Rise And Fall Of Anglo America written by Eric P. KAUFMANN and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with History categories.
As the 2000 census resoundingly demonstrated, the Anglo-Protestant ethnic core of the United States has all but dissolved. In a country founded and settled by their ancestors, British Protestants now make up less than a fifth of the population. This demographic shift has spawned a culture war within white America. While liberals seek to diversify society toward a cosmopolitan endpoint, some conservatives strive to maintain an American ethno-national identity. Eric Kaufmann traces the roots of this culture war from the rise of WASP America after the Revolution to its fall in the 1960s, when social institutions finally began to reflect the nation's ethnic composition. Kaufmann begins his account shortly after independence, when white Protestants with an Anglo-Saxon myth of descent established themselves as the dominant American ethnic group. But from the late 1890s to the 1930s, liberal and cosmopolitan ideological currents within white Anglo-Saxon Protestant America mounted a powerful challenge to WASP hegemony. This struggle against ethnic dominance was mounted not by subaltern immigrant groups but by Anglo-Saxon reformers, notably Jane Addams and John Dewey. It gathered social force by the 1920s, struggling against WASP dominance and achieving institutional breakthrough in the late 1960s, when America truly began to integrate ethnic minorities into mainstream culture.
Connected History
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Author : Sanjay Subrahmanyam
language : en
Publisher: Verso Books
Release Date : 2022-01-04
Connected History written by Sanjay Subrahmanyam and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with History categories.
A collection of essays that span many regions and cultures, by an award-winning historian Sanjay Subrahmanyam is becoming well known for the same sort of reasons that attach to Fernand Braudel and Carlo Ginzburg, as the proponent of a new kind of history - in his case, not longue durée or micro-history, but 'connected history': connected cross-culturally, and spanning regions, subjects and archives that are conventionally treated alone. Not a research paradigm, he insists, it is more of an oppositionswissenschaft, a way of trying to constantly break the moulds of historical objects. The essays collected here, some quite polemical - as in the lead text on the notion of India-as-civilization, or another, assessing such a literary totem as V. S. Naipaul - illustrate the breadth of Subrahmanyam's concerns, as well as the quality of his writing. Connected History considers what, exactly, is an empire, the rise of 'the West' (less of a place than an idea or ideology, he insists), Churchill and the Great Man theory of history, the reception of world literature and the itinerary of subaltern studies, in addition to personal recollections of life and work in Delhi, Paris and Lisbon, and concluding remarks on the practice of early-modern history and the framing of historical enquiry.
In Another Time
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Author : Jillian Cantor
language : en
Publisher: HarperCollins
Release Date : 2019-03-05
In Another Time written by Jillian Cantor and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05 with Fiction categories.
“Jillian Cantor’s In Another Time is a love song to the most powerful of all human emotions: hope. It is the story of Max and Hanna, two star-crossed lovers fighting to stay together during an impossible moment in history. It is gripping, mysterious, romantic, and altogether unique. I was enchanted by this beautiful, heartbreaking novel.” — Ariel Lawhon, author of I Was Anastasia A sweeping historical novel that spans Germany, England, and the United States and follows a young couple torn apart by circumstance leading up to World War II—and the family secret that may prove to be the means for survival. 1931, Germany. Bookshop owner Max Beissinger meets Hanna Ginsberg, a budding concert violinist, and immediately they feel a powerful chemistry. It isn’t long before they fall in love and begin making plans for the future. As their love affair unfolds over the next five years, Hitler comes to power. Their love is tested with the new landscape and the realities of war, not the least of which is that Hanna is Jewish and Max is not. But unbeknownst to Hanna is the fact that Max has a secret, which causes him to leave for months at a time—a secret that Max is convinced will help him save Hanna if Germany becomes too dangerous for her because of her religion. In 1946, Hanna Ginsberg awakens in a field outside of Berlin. Disoriented and afraid, she has no memory of the past ten years and no idea what has happened to Max. With no information as to Max’s whereabouts—or if he is even still alive—she decides to move to London to live with her sister while she gets her bearings. Even without an orchestra to play in, she throws herself completely into her music to keep alive her lifelong dream of becoming a concert violinist. But the music also serves as a balm to heal her deeply wounded heart and she eventually gets the opening she long hoped for. Even so, as the days, months, and years pass, taking her from London to Paris to Vienna to America, she continues to be haunted by her forgotten past, and the fate of the only man she has ever loved and cannot forget. Told in alternating viewpoints—Max in the years leading up to WWII, and Hanna in the ten years after—In Another Time is a beautiful novel about love and survival, passion and music, across time and continents.