What Is The Next Social Network
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What Is The Next Social Network
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Author : Derek Williams
language : en
Publisher: Editora Bibliomundi
Release Date : 2021
What Is The Next Social Network written by Derek Williams and has been published by Editora Bibliomundi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Computers categories.
Social networking is an innovation that has exploded in usage in a very short time span. You can now enjoy constant correspondence with friends from all parts of the world without ever having to leave your seat. In many ways, social networking is much better than all other forms of communication put together because of the wealth of information that can be exchanged in a very short time For instance, you can keep in touch with a friend who is travelling around the world; you can use smartphones to chat and the occasional video stream when said friend comes across something whose beauty cannot be aptly put into words e.g. a sunset, a colorful festival etc. This will allow you to experience a part of the world you never knew existed without ever having to heave your house.People have really taken to this form of instant communication, something that’s seen in the fact that social networks are the largest growing types of websites around. The growth of social networking has been accelerated by the fact that the programmers design very intuitive interfaces that allow people with virtually no prior online experience to easily become experts. While this in itself is a good thing, it causes people to ignore what is happening in the background. This is better explained with an illustration:Margret sits in front of her computer, switches it on and loads her browser. She then loads the URLs for her preferred social networks, logs into her accounts and starts communicating with her friends. These communications involve uploads of pictures and videos, commenting on her friends’ posts, making her own posts and the like. She then realizes that John, her globetrotting brother is currently online. She loads the instant messenger and John decides to show her the Roman coliseum using the inbuilt video feature on his smartphone. While this real time online tour is going on she decides to read up on the news. Being a news junkie, she has added all the fan pages of popular news outlets to her friends list so that she can get all important updates without having to go to all individual sites. So far so good.While she is immensely enjoying herself, all the information being transmitted through cyberspace is available to all her friends and the owners and administrators of the servers. Since she is not web savvy, she thinks (much to her detriment) that the persons handling her information are intrinsically benevolent. What she does not realize is that most social networks need money to run their servers, pay the employees, satisfy funders, and improve the architecture, R&D and the like. This means that they (social networks) find ways of selling off user information. This therefore means that within no time, she will start noticing ads about travel, news aggregators and all other things she showed an interest in, even in passing. Unbeknown to her, her naivety sets her up as the perfect victim for the numerous cyber stalkers and trolls always on the prowl.What most people don’t realize is that web technologies are first and foremost designed to make a profit. The most successful social networks and websites are those that made enough money to fine tune their marketing endeavors and to attract the attention of venture capitalists. This therefore means that the bottom line becomes the prime motivator; the Margrets of the world are just the minions being used to make that number bigger and bigger.When you go through the most popular social networks, you’ll just find a network of products and services being marketed by taking advantage of people’s desires. The end result is a mass of unsatisfied clients with a lot of useless information about products and services they do not want or need because of the constant bombardment from admen. Most people visiting social networking sites usually just want news updates and targeted marketing campaigns about the latest technological trends, music, developments in the automotive industry and whatever else tickles their fancy. They want to be able to willingly spend their resources on beneficial products and not to be forced to buy things by the aggressive marketing tactics being blatantly flaunted in the social networks of today.At the same time they would like to be able to have a modicum of control about which ads get to them. This can be equated to that strong desire to be able to select when a television commercial will be shown. You find that most people will not have a problem with listening or seeing an infomercial pitching a useful product; what people have a problem with is having a commercial about a car just when Jeremy Lin is about to make a slam dunk. Savvy advertisers and media managers saw this trend and therefore developed on-demand television. On demand television caused an immediate paradigm shift; first off people started enjoying the viewing experience more while advertisers were forced to be more creative when creating their commercials in a bid to draw in more converti
Principles Of Social Networking
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Author : Anupam Biswas
language : en
Publisher: Springer Nature
Release Date : 2021-08-18
Principles Of Social Networking written by Anupam Biswas and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-18 with Technology & Engineering categories.
This book presents new and innovative current discoveries in social networking which contribute enough knowledge to the research community. The book includes chapters presenting research advances in social network analysis and issues emerged with diverse social media data. The book also presents applications of the theoretical algorithms and network models to analyze real-world large-scale social networks and the data emanating from them as well as characterize the topology and behavior of these networks. Furthermore, the book covers extremely debated topics, surveys, future trends, issues, and challenges.
33 Million People In The Room
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Author : Juliette Powell
language : en
Publisher: Que Publishing
Release Date : 2009
33 Million People In The Room written by Juliette Powell and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out
How To Create A Social Network The Ten Commandments
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Author : Spencer Fried
language : en
Publisher: Spencer Fried
Release Date : 2014-05-26
How To Create A Social Network The Ten Commandments written by Spencer Fried and has been published by Spencer Fried this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-26 with Computers categories.
Do you want to know the secrets to creating a successful social network? Mark Zuckerberg knows these secrets, and so does Jack Dorsey. These secrets, are the 10 Commandments of Social Networking. Enough of the social media books written by middle-aged CEOs trying to make an extra buck. It was time for a NEW perspective on what works in social networking, and what doesn't. And who knows best than millennials? Written and published by 19 year-old, Spencer Fried, residing in Westchester, New York, this is a brief, yet enticing read that will enlighten you. Whether you truly want to create the next Facebook, or you are curious about what goes into a successful social network, this book is for you. Just released exclusively on the Google Play Store, here is...The Ten Commandments.
Social Networking
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Author : Xin M. Tu
language : en
Publisher: Nova Science Publishers
Release Date : 2013
Social Networking written by Xin M. Tu and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Online social networks categories.
Social networking focuses on social relationships (eg: friendships) diagrammed as nodes (points) and links (ties or edges between points). Social network analysis (SNA) examines features of such relationships within a social networking system, including how such social interactions change over time. SNA can measure and map connectedness or flow (eg: information, resources, etc.) within and across individuals, groups, and organisations. SNA can examine these ties in virtual- or geo-temporal spaces -- yielding rich mixed methods possibilities and wide application to a host of scientific phenomena. The advent of social media established a cultural meme that carries social network concepts to broader public audiences, and that reinforces SNAs path to be a powerful interdisciplinary approach. Google Ngram viewer shows the use of social network analysis in the corpus of books burgeoned in the late 1960s, and has continued to grow exponentially since the 1990s. The conceptual and methodological reach now extends both widely -- across scientific disciplines -- and deeply -- as field advances arise with the rapid pace of new inquiries.Facing this tremendous promulgation and diversification of SNA, this book distills essential frontiers across fields. Introducing emerging issues in the application of social network theory and SNA, and how these can or will be addressed, each chapter illuminates new trends or applications of a social network approach that can have wide potential impact in other disciplines. Conceptual advances (eg: applying the concepts of social networks such as peer influence on disease management and treatment adherence), as well as novel analytic approaches for studying properties of social networks are highlighted.
Learning From Multiple Social Networks
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Author : Liqiang Nie
language : en
Publisher: Morgan & Claypool Publishers
Release Date : 2016-04-21
Learning From Multiple Social Networks written by Liqiang Nie and has been published by Morgan & Claypool Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-21 with Computers categories.
With the proliferation of social network services, more and more social users, such as individuals and organizations, are simultaneously involved in multiple social networks for various purposes. In fact, multiple social networks characterize the same social users from different perspectives, and their contexts are usually consistent or complementary rather than independent. Hence, as compared to using information from a single social network, appropriate aggregation of multiple social networks offers us a better way to comprehensively understand the given social users. Learning across multiple social networks brings opportunities to new services and applications as well as new insights on user online behaviors, yet it raises tough challenges: (1) How can we map different social network accounts to the same social users? (2) How can we complete the item-wise and block-wise missing data? (3) How can we leverage the relatedness among sources to strengthen the learning performance? And (4) How can we jointly model the dual-heterogeneities: multiple tasks exist for the given application and each task has various features from multiple sources? These questions have been largely unexplored to date. We noticed this timely opportunity, and in this book we present some state-of-the-art theories and novel practical applications on aggregation of multiple social networks. In particular, we first introduce multi-source dataset construction. We then introduce how to effectively and efficiently complete the item-wise and block-wise missing data, which are caused by the inactive social users in some social networks. We next detail the proposed multi-source mono-task learning model and its application in volunteerism tendency prediction. As a counterpart, we also present a mono-source multi-task learning model and apply it to user interest inference. We seamlessly unify these models with the so-called multi-source multi-task learning, and demonstrate several application scenarios, such as occupation prediction. Finally, we conclude the book and figure out the future research directions in multiple social network learning, including the privacy issues and source complementarity modeling. This is preliminary research on learning from multiple social networks, and we hope it can inspire more active researchers to work on this exciting area. If we have seen further it is by standing on the shoulders of giants.
Socialnomics
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Author : Erik Qualman
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-11
Socialnomics written by Erik Qualman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-11 with Business & Economics categories.
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Opportunistic Mobile Social Networks
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Author : Jie Wu
language : en
Publisher: CRC Press
Release Date : 2014-08-05
Opportunistic Mobile Social Networks written by Jie Wu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-05 with Technology & Engineering categories.
The widespread availability of mobile devices along with recent advancements in networking capabilities make opportunistic mobile social networks (MSNs) one of the most promising technologies for next-generation mobile applications. Opportunistic Mobile Social Networks supplies a new perspective of these networks that can help you enhance spontaneous interaction and communication among users that opportunistically encounter each other, without additional infrastructure support. The book explores recent developments in the theoretical, algorithmic, and application-based aspects of opportunistic MSNs. It presents the motivation behind opportunistic MSNs, describes their underpinning and key concepts, and also explores ongoing research. Supplies a systematic study of the constrained information flow problem Reviews the recent literature on social influence in complex social networks Presents a complete overview of the fundamental characteristics of link-level connectivity in opportunistic networks Explains how mobility and dynamic network structure impact the processing capacity of opportunistic MSNs for cloud applications Provides a comprehensive overview of the routing schemes proposed in opportunistic MSNs Taking an in-depth look at multicast protocols, the book explains how to provide pervasive data access to mobile users without the support of cellular or Internet infrastructures. Considering privacy and security issues, it surveys a collection of cutting-edge approaches for minimizing privacy leakage during opportunistic user profile exchange. The book concludes by introducing a framework for mobile peer rating using a multi-dimensional metric scheme based on encounter and location testing. It also explains how to develop a network emulation test bed for validating the efficient operation of opportunistic network applications and protocols in scenarios that involve both node mobility and wireless communication.
Next Generation Strategic Communication Building Influence Through Online Social Networking
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Author :
language : en
Publisher:
Release Date : 2009
Next Generation Strategic Communication Building Influence Through Online Social Networking written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Social networks existed long before MySpace and Facebook hit the headlines. Sociologists and researchers have used the term "social networks" for over a century to describe complex sets of relationships between members of social systems at all levels. At its core, a social network -- whether face-to-face or web-based -- is a map of relevant ties among participants in the network. Within this social network map, individuals in a particular network may exhibit varying degrees of interconnectedness, ranging from tightly connected cliques to individuals with few connections. Nonetheless, all the individuals act as gateways to other networks. Online social networks have become technologically driven extensions of the relationships, interactions, and alliances that people establish as part of their everyday lives. Unfortunately, the Department of Defense (DoD) and its interagency partners underutilize online social networking to advance the U.S. National Strategy for Public Diplomacy and Strategic Communication. Government departments and agencies should increase their influence through social networks such as Facebook, Twitter, and blogging to support U.S. national strategy as it relates to strategic communications and the countering of messages sent by violent extremist organizations.
Social Media Marketing
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Author : Dave Evans
language : en
Publisher: John Wiley & Sons
Release Date : 2010-09-16
Social Media Marketing written by Dave Evans and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Business & Economics categories.
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.