What You Should Know About Producing Low Cost Television Commercials
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What You Should Know About Producing Low Cost Television Commercials
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Author :
language : en
Publisher:
Release Date : 196?
What You Should Know About Producing Low Cost Television Commercials written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 196? with Television advertising categories.
How To Produce Effective Tv Commercials
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Author : Hooper White
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
How To Produce Effective Tv Commercials written by Hooper White and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Tv Commercials
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Author : Ivan Cury
language : en
Publisher: Taylor & Francis
Release Date : 2005
Tv Commercials written by Ivan Cury and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
"Understanding how commercials are made is the key to doing it right. no matter what kind of budget you're on, you'll benefit from this step-by-step overview of the mechanics of television commercial production. You'll find material describing the roles and dynamics of the key players: the producer/director, agency, and client. By understanding the requirements of each group, you'll understand their needs and have a successful, friction-free production." "Students of film and television production for whom the commercial is an ideal study tool will benefit from this book, as well both clients and advertising executives who want to know more about the total process."--BOOK JACKET.
Persuasive Advertising For Entrepreneurs And Small Business Owners
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-02-04
Persuasive Advertising For Entrepreneurs And Small Business Owners written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.
What Do You Mean Murder Clue And The Making Of A Cult Classic
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Author : John Hatch
language : en
Publisher: Fayetteville Mafia Press
Release Date : 2023-11-07
What Do You Mean Murder Clue And The Making Of A Cult Classic written by John Hatch and has been published by Fayetteville Mafia Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-07 with Performing Arts categories.
When the film Clue came out in 1985, audiences were baffled. A movie based on a board game, with three different endings, and you had to pick which one to go see? Bad reviews compounded the problem, and instead of choosing one ending, most people stayed away entirely. Clue, outgrossed at the box office by films that had been released months earlier, quickly faded away. When it unceremoniously premiered on Showtime a year after its theatrical debut, there was no sign it was destined for anything other than obscurity, another flop bound to be forgotten.Instead, Gen Xers and millennials, raised on pop culture and cable TV in an era long before the streaming wars, discovered this zany farce about a group of six strangers locked in a remote house with a killer. The movie appealed to kids. The creepy mansion and eerie music contrasted with slapstick gags and double entendres, deflating the tension. Today, almost forty years later, Clue is the epitome of a cult classic, with midnight screenings, script readings for charity, cosplaying fans, and a stage play.“ What Do You Mean, Murder?” dives deep into the making of Clue and walks fans through the movie they know and love. From producer Debra Hill' s original idea of Detective Parker bumbling around a mansion to Carrie Fisher' s casting as Miss Scarlet, from Madeline Kahn' s iconic “ flames” ad-lib to the legendary deleted fourth ending, it' s all here. With asides on fandom, Gen X nostalgia, and at how movies were made in the 1980s, the book offers plenty to chew on for die-hard buffs and casual fans alike.
Creating Powerful Brands
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Author : Leslie de Chernatony
language : en
Publisher: Routledge
Release Date : 2010-10-28
Creating Powerful Brands written by Leslie de Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-28 with Business & Economics categories.
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Business Process Modeling Simulation And Design
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Author : Manuel Laguna
language : en
Publisher: CRC Press
Release Date : 2018-12-07
Business Process Modeling Simulation And Design written by Manuel Laguna and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.
Business Process Modeling, Simulation and Design, Third Edition provides students with a comprehensive coverage of a range of analytical tools used to model, analyze, understand, and ultimately design business processes. The new edition of this very successful textbook includes a wide range of approaches such as graphical flowcharting tools, cycle time and capacity analyses, queuing models, discrete-event simulation, simulation-optimization, and data mining for process analytics. While most textbooks on business process management either focus on the intricacies of computer simulation or managerial aspects of business processes, this textbook does both. It presents the tools to design business processes and management techniques on operating them efficiently. The book focuses on the use of discrete event simulation as the main tool for analyzing, modeling, and designing effective business processes. The integration of graphic user-friendly simulation software enables a systematic approach to create optimal designs.
Billboard
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Author :
language : en
Publisher:
Release Date : 1957-03-30
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957-03-30 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Advertising For Dummies
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Author : Gary Dahl
language : en
Publisher: John Wiley & Sons
Release Date : 2011-04-18
Advertising For Dummies written by Gary Dahl and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-18 with Business & Economics categories.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Personal Branding For Entrepreneurial Journalists And Creative Professionals
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Author : Sara Kelly
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-21
Personal Branding For Entrepreneurial Journalists And Creative Professionals written by Sara Kelly and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.