When Customers Become Experts
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The New Experts
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Author : Robert H. Bloom
language : en
Publisher: Greenleaf Book Group
Release Date : 2010
The New Experts written by Robert H. Bloom and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The New Experts Delivers a Practical Strategy for Recruiting & Retaining Today's Seller-Agnostic Customers. Who are these “new experts”? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them—at their 4 Decisive Moments during the purchase progression: • Now-or-Never Moment • Make-or-Break Moment • Keep-or-Lose Moment • Highly profitable Multiplier Moment The New Experts turns today's most serious business challenge into a business-building advantage by providing a no-or-low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential business leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Expert.
Amaze Every Customer Every Time
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Author : Shep Hyken
language : en
Publisher: Greenleaf Book Group
Release Date : 2013-09-03
Amaze Every Customer Every Time written by Shep Hyken and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
The Visible Expert
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Author : Lee W. Frederiksen
language : en
Publisher:
Release Date : 2014-09-02
The Visible Expert written by Lee W. Frederiksen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-02 with Business & Economics categories.
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
The Customer Education Playbook
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Author : Daniel Quick
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-19
The Customer Education Playbook written by Daniel Quick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-19 with Business & Economics categories.
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
The Customer Guru Expert Bundle
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Author : Expert Toolkit
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-09
The Customer Guru Expert Bundle written by Expert Toolkit and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09 with categories.
From the team at Expert Toolkit comes the Customer Guru Expert Bundle with everything you need to be a leader, innovator, advocate and value creator for the customer. This Expert Toolkit Bundle contains 10 customer-focused tools - combined into a single package for anyone wanting to be a Guru in Customer Value and Experience. These are the tools and techniques used by experts and built by experts. Here's what you will get: - The Essentials of SIPOC Modelling - Guide to the 5 Whys Method - Guide to the Voice of the Customer Method - Guide to Customer Requirements Engineering - Introduction to Kano Analysis - Step by Step Guide to House of Quality - Guide to Hypotheses-based Analysis - How to be a Great Facilitator - Brown Paper Process Mapping - Mastering Customer Value Analysis With these tools and knowledge you will be able to lead any organization towards a path of delivering more value to customers and a better customer experience more consistently. In an age when customer expectations are increasing and preferences are changing, organizations are scrambling to do better - they are looking for Customer Gurus to help them get there. This book contains over 170 content-rich pages of methods, guides, tools in a professionally bound glossy 8.5" by 11" book. Other titles from the team at Expert Toolkit include the Business Consulting Basics Mega Bundle, Business Improvement Champion Bundle and the Master Change Practitioner.
The Organization Of The Expert Society
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Author : Andreas werr
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-01
The Organization Of The Expert Society written by Andreas werr and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Business & Economics categories.
It is often claimed that we live in an expert society, a society where more and more individuals take expert roles in increasingly narrow fields. In contrast to more traditional experts most of these new experts lack generally accepted mechanisms for the certification and legitimation of their expertise. This book focuses on these new as well as established experts and the efforts undertaken to secure and legitimate their expertise. We view these efforts as organizing attempts and study them on four different levels – the society, the market, the organization and the individual. Based on empirical studies on these four levels of analysis, The Organization of the Expert Society makes the argument that current organizing initiatives in the expert society are based in an objectifying view of expertise that risks concealing and downplaying key aspects of expertise. Well-intended organizing initiatives in the expert society thus run the risk of promoting ignorance rather than securing expertise. Focusing on a current, general and global phenomenon, the rise and organization of an expert society. The Organization of the Expert Society will be key reading for scholars, academics and policy makers in the management fields of Organizational Theory, Management Consulting, Organizations & Society, Critical Management Studies as well as the disciplines of Sociology, Political Science and Social Anthropology.
Applications And Innovations In Expert Systems Vi
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Author : Robert W. Milne
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Applications And Innovations In Expert Systems Vi written by Robert W. Milne and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
R. MILNE Intelligent Applications Ltd The papers in this volume are the Application Papers presented at ES98, the Eighteenth International Conference of the British Computer Society's Specialist Group on Expert Systems. This year has been yet another "applications" success for the conference with this volume containing seventeen papers describing either deployed applications or emerging applications. All these documented case studies provide clear evidence of the success of AI technology in solving real business problems. Six of these papers were nominated for the Best Application Award during the review process. These nominations were then reviewed by the members of the Programme Committee to select the winning paper. The papers in the volume were subject to refereeing by at least two referees. All papers which were controversial for some reason were discussed in depth by the Application Programme Committee. Ten referees from the industrial and commercial sector and nine referees from the academic sector assisted me in reviewing the papers. The review form asked the referee to score the papers according to a number of dimensions, to rate it overall, and to offer critical comments to me, and to the authors. It also asks the referee to score their expertise in the area of each paper they review. Only reviews from 'expert' referees are used.
The Expert S Edge Become The Go To Authority People Turn To Every Time
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Author : Ken Lizotte
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-01-16
The Expert S Edge Become The Go To Authority People Turn To Every Time written by Ken Lizotte and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-16 with Business & Economics categories.
You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen? The answer is Yes-if you've got The Expert's Edge. An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”: 1. Publish articles and books 2. Speak regularly to groups and companies 3. Inspire with “fresh” thinking 4. Attract ongoing media attention 5. Leverage the Internet creatively Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up. No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.
Augmented Customer Strategy
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Author : Gilles N'Goala
language : en
Publisher: John Wiley & Sons
Release Date : 2019-04-26
Augmented Customer Strategy written by Gilles N'Goala and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-26 with Business & Economics categories.
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
From Impossible To Inevitable
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Author : Aaron Ross
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-08
From Impossible To Inevitable written by Aaron Ross and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-08 with Business & Economics categories.
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income from $67,000 to $720,000 in four years while maintaining a 20-30 hour work week and welcoming a new child—nine times. This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size: Why aren’t you growing faster? What does it take to get to hypergrowth? How do you sustain growth? This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth: You’re not ready to grow until you Nail a Niche. Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline. Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable. It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize. It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time. Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership. Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work. The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.