Why Are So Many Companies Trying To Standardize Their Global Marketing Mixes With Examples Show The Limitations To This Approach
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Why Are So Many Companies Trying To Standardize Their Global Marketing Mixes With Examples Show The Limitations To This Approach
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Author : Stefan Lüer
language : en
Publisher: GRIN Verlag
Release Date : 2004-11-10
Why Are So Many Companies Trying To Standardize Their Global Marketing Mixes With Examples Show The Limitations To This Approach written by Stefan Lüer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-10 with Business & Economics categories.
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Ludwigshafen, course: Transnationales Marketing, language: English, abstract: As I start off I will try to define the word “globalisation”, so I can move on with my argumentation on basis of this definition. Via internet, just like in several journals, magazines and books, one can find numerous definitions and essays about what “globalisation” is supposed to be. Just to give the reader some impression on the variety, I wrote down a few of them. On an official homepage of the Canadian government is written: “The term “globalisation” describes the increased mobility of goods, services, labour, technology and capital throughout the world. Although “globalisation” is not a new development, it’s pace has increased with the advent of new technologies especially in the area of communications.” . At http://www.globalisation101.org you will read “Globalisation is a term used to describe the acceleration and intensification of economic interaction among the people, companies, and governments of different nations.”. In the opinion of Prof. Werner Antweiler “Globalisation is the process by which nationality and geographic location become increasingly irrelevant for economic activities.” . As you recognize, “Globalisation” is a word which lacks of a definite definition. Hence I have decided to define “Globalisation” as follows. Globalisation will be seen as a strategy of; on global basis operating corporations, with the focus on the establishment of a worldwide competitive advantage, through the use of local benefits and economies of scale. This definition is build upon the convergence-theory whereafter the interests and desires of various nations draw close. The reason is the technological and economical evolution which gradually makes cultural differences obsolete.
Ebook Principles And Practice Of Marketing 9e
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Author : David Jobber
language : en
Publisher: McGraw Hill
Release Date : 2019-08-01
Ebook Principles And Practice Of Marketing 9e written by David Jobber and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-01 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing, 9e
Ebook Principles And Practice Of Marketing
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Author : JOBBER, DAVID/E
language : en
Publisher: McGraw Hill
Release Date : 2016-03-16
Ebook Principles And Practice Of Marketing written by JOBBER, DAVID/E and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-16 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing
Ebook Principles And Practice Of Marketing
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Author : JOBBER, DAVID
language : en
Publisher: McGraw Hill
Release Date : 2009-12-16
Ebook Principles And Practice Of Marketing written by JOBBER, DAVID and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-16 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing
Principles And Practice Of Marketing 10 E
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Author : JOBBER AND ELLI
language : en
Publisher: McGraw Hill
Release Date : 2023-02-21
Principles And Practice Of Marketing 10 E written by JOBBER AND ELLI and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with Business & Economics categories.
EBOOK: Principles and Practices of Marketing 10/e
Standardization Verus Adaptation In Global Market
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Author : M. Suleman Sabir
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2013
Standardization Verus Adaptation In Global Market written by M. Suleman Sabir and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Over the few decade lot of debates held on the standardization versus adaptation in the global market but there is no universal solution for the firms whether to standardize or adapt because each has its own benefits. I concluded different theories regard standardization versus adaptation and their influencing factor in the international market. The case study (Braime group) standardization versus adaptation compared with different theories and concluded that there is no firm in the world which completely adapted or standardized. My dissertation has four question regarding standardization versus adaptation of marketing mix in the global market for small medium enterprises which are answered in context of participant response. My study is qualitative in nature and no generalization can be drawn from my data because study of one company. This study shows that cost effective production, standardized promotion, market differentiate prices and short distribution channel fruitful for small medium enterprises. This study has importance for company management particularly marketing department. The company is worldwide manufacturer of high quality material handling and electronic components
The Differences Between Standardization Vs Localization And Their Respective Advantages Disadvantage On Marketing Strategies
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Author : Seifu Habtemichael Woldemariam
language : en
Publisher:
Release Date : 2022
The Differences Between Standardization Vs Localization And Their Respective Advantages Disadvantage On Marketing Strategies written by Seifu Habtemichael Woldemariam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Since the popularisation of the term “global marketing” in the early 1980s, there have been various debate about globalisation and localisation. The idea of globalisation encouraged international companies to sell uniform products and services the same way in every market worldwide. However, still an ongoing debate is underway for decades between different scholars on whether companies should standardize or localize their marketing strategies.When cultural patterns deeply embedded in a society, tend to have a strong influence on consumer behaviour and, indeed, consumption. Cultural values and dimensions such as collectivism, attitude toward risk, thrift, consumerism, and high context often influence consumption. Elements impacted on include the purpose and location of consumption, risks taken with product innovations, sharing with others, or post-consumption waste. Company's in need of a market research before entry into a new international market to provide a good understanding of the challenges and opportunities that exist in the new market. This paper examined the differences, advantages and disadvantage of Standardization and Localization marketing strategies, the role of cultural patterns and effects on consumption, and essential international marketing research approaches in the context of new market entry are briefly identified and evaluated.
Globalisation And Standardised Products
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Author : Fatma Torun
language : en
Publisher: GRIN Verlag
Release Date : 2005-01-04
Globalisation And Standardised Products written by Fatma Torun and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-04 with Business & Economics categories.
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, University of East London, language: English, abstract: The products, services, and brands of transnational companies of mainly North American origin are flooding almost every part of the world. The so-called “McDonaldisation” transforms different national economies into one global, interdependent market (Ritzer, 2003). McDonald, Coca-Cola and Levi are compelling symbols of the North American lifestyle, representing modernity, convenience and enjoyment. They have enormous influence across political, ethnic, and social boundaries. This combination of ideological appeals, symbolic values, and product quality imply the power these companies maintain in their brands and products, which impact cultures in various contexts (Gajender et al., 2001). But does economic integration mean also cultural integration? It is possible that long existing and diverse nations, with different histories and cultures, tastes, behaviours and ideas change within a short period of time and fit into the market structure of big companies? The aim of this brief essay is to discuss critically the fundamental background of this question and its key implications.
Contingency Factors Of Marketing Mix Standardization
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Author : Roxana Codita
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-07
Contingency Factors Of Marketing Mix Standardization written by Roxana Codita and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
International Advertising And Communication
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-19
International Advertising And Communication written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising