Why Emerging Business Models And Not Copyright Law Are The Key To Monetising Content Online
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Why Emerging Business Models And Not Copyright Law Are The Key To Monetising Content Online
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Author : Eric Priest
language : en
Publisher:
Release Date : 2014
Why Emerging Business Models And Not Copyright Law Are The Key To Monetising Content Online written by Eric Priest and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The multimedia Internet is here to stay. Rich media - including videos, music, podcasts, and flash animation - is already a key feature of the Internet experience, and will only grow in diversity and importance. As Internet users increasingly crave - and technology increasingly enables - multimedia content delivered on demand over broadband connections, the number of songs, videos, and other media online will increase exponentially to feed the demand. As online media consumption increases, so will expectations for its capacity to generate revenue for content owners and creators. Analysts boldly predict a bright future for the entertainment industries, especially in Asia, with broadband Internet cited as a key growth driver. Yet, to date, the vast majority of music and video acquired or consumed online is free and uncompensated. Despite the rising expectations for monetizing content on the Web, no clear sustainable, scalable model for monetizing content has emerged that compares to the level of revenues copyright owners have enjoyed in the "physical" (as opposed to online) market. This chapter considers the primary strategies that the international music and film industries have employed to date, namely lawsuits and technological protections, and why these strategies have failed to produce a viable path to long-term revenue generation. I argue that content owners should not hold out hope that using law (in the form of copyright infringement lawsuits against individuals) or technology (in the form of digital rights management encryption software) will unlock the Web's potential for monetizing their content. Instead, successful monetization of content online will come through business models that can harness and monetize the current behavior of Internet users. There are three emerging such models analyzed in this chapter, each of which has significant potential and challenges: retail online content subscriptions, ad-supported content, and voluntary blanket licensing. The discussion in this chapter is mostly broad, outlining circumstances facing copyright owners globally, and some emerging potential solutions. Nevertheless, I make a point throughout to highlight the situation in China in particular. China is a challenging but dynamic Internet and digital media market, and is the first market in the world where all three of the emerging models discussed in this chapter are being deployed in an effort to jumpstart the digital creative economy. China is an important market for the rest of the world to watch regarding emerging monetization models.
Why Emerging Business Models And Not Copyright Law Are The Key To Monetising Content Online
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Author :
language : en
Publisher:
Release Date :
Why Emerging Business Models And Not Copyright Law Are The Key To Monetising Content Online written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Presented at the First International Forum on the Content Industry: Legal and Policy Framework for the Digital Content Industry collaboratively held by the East China University of Political Science and Law (http://www.ecupl.edu.cn) and the Queensland University of Technology (http://www.qut.edu.au) in Shanghai, People's Republic of China, May 2007. This publication is an output of the ARC Centre of Excellence for Creative Industries and Innovation (http://www.cci.edu.au) Queensland University of Technology.
Copyright Law Digital Content And The Internet In The Asia Pacific
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Author : Brian Fitzgerald
language : en
Publisher: Sydney University Press
Release Date : 2008-04-01
Copyright Law Digital Content And The Internet In The Asia Pacific written by Brian Fitzgerald and has been published by Sydney University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Law categories.
Copyright law, digital content and the Internet in the Asia-Pacific provides a unique insight into the key issues facing copyright law and digital content policy in a networked information world.
Copyright In The Digital Era
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2013-05-30
Copyright In The Digital Era written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-30 with Technology & Engineering categories.
Over the course of several decades, copyright protection has been expanded and extended through legislative changes occasioned by national and international developments. The content and technology industries affected by copyright and its exceptions, and in some cases balancing the two, have become increasingly important as sources of economic growth, relatively high-paying jobs, and exports. Since the expansion of digital technology in the mid-1990s, they have undergone a technological revolution that has disrupted long-established modes of creating, distributing, and using works ranging from literature and news to film and music to scientific publications and computer software. In the United States and internationally, these disruptive changes have given rise to a strident debate over copyright's proper scope and terms and means of its enforcement-a debate between those who believe the digital revolution is progressively undermining the copyright protection essential to encourage the funding, creation, and distribution of new works and those who believe that enhancements to copyright are inhibiting technological innovation and free expression. Copyright in the Digital Era: Building Evidence for Policy examines a range of questions regarding copyright policy by using a variety of methods, such as case studies, international and sectoral comparisons, and experiments and surveys. This report is especially critical in light of digital age developments that may, for example, change the incentive calculus for various actors in the copyright system, impact the costs of voluntary copyright transactions, pose new enforcement challenges, and change the optimal balance between copyright protection and exceptions.
Digital Rights Management
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Author : Bill Rosenblatt
language : en
Publisher: *M&T Press
Release Date : 2002
Digital Rights Management written by Bill Rosenblatt and has been published by *M&T Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." --Mark Walter, Senior Analyst, The Seybold Report Protect Your Intellectual Property -- and Profit from Digital Media Digital rights management, or DRM, is a set of business models and technologies that enables you to protect -- and profit from -- your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards -- and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors. Your Road Map for Today's DRM Technologies * Get the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models * Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM * Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks * Get up to speed on XrML, DOI, ICE, and other emerging standards * Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others * Match your needs with the right DRM solutions -- from custom-built systems to the best vendors and industry-specific products.
Grenzverschiebungen Des Kapitalismus
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Author : Karina Becker
language : de
Publisher: Campus Verlag
Release Date : 2010-03-08
Grenzverschiebungen Des Kapitalismus written by Karina Becker and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-08 with Social Science categories.
Selbst wenn der weltweite Kapitalismus in der Finanzkrise strauchelt, seine Existenz ist nicht gefährdet. Seit Längerem jedoch löst der Versuch, immer neue Lebensbereiche verwertbar zu machen, wie auch der Rückzug der Investoren aus unrentablen Bereichen soziale Kämpfe aus. Wo sich die Grenzen des Marktes verschieben, kommt es zu neuen Fronten des Kapitalismus. Ob in der zunehmend ökonomisierten Wissenschaft, im Projekt des Grünen Kapitalismus, in Fragen digitalen Eigentums oder bei Einzelnen, die Konsum und Leistung verweigern - kapitalistische Wertschöpfung und Vergesellschaftung trifft öfter als vermutet auf innere Grenzen, auf Eigensinn und Widerstand. In dieser Dynamik liegen die neuen Potenziale der Kapitalismuskritik.
Multi Sided Music Platforms And The Law
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Author : Chijioke Ifeoma Okorie
language : en
Publisher: Taylor & Francis
Release Date : 2019-10-28
Multi Sided Music Platforms And The Law written by Chijioke Ifeoma Okorie and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Law categories.
Multi-Sided Music Platforms and the Law explores the legal and regulatory frameworks surrounding copyright protection, competition and privacy concerns arising from the way multi-sided platforms use copyright-protected content in digital advertising. This book suggests how stakeholders in Africa, and their advisors, may ingenuously reform and apply various legal and regulatory frameworks to address these issues which arise from the manner in which multi-sided platforms use copyright-protected content in digital advertising. The book critically engages with the regulatory efforts in other jurisdictions, particularly the EU, with a view to bringing an African perspective to the debate and practice. It undertakes a consideration of this issue by asking how multi-sided platforms may be deployed in a manner that continues innovative uses of copyright content while protecting the economic freedom of African copyright owners as small businesses. Providing the first pro-Africa approach to the regulation of multi-sided platforms, particularly with reference to music, this book focuses on key aspects of digital commercial activity and highlights the main challenges and opportunities for its regulation. It will be of interest to lawyers, policymakers and students across Nigeria, South Africa, and internationally among the African Union, European Union and beyond. .
Crafting Copyright Law To Encourage And Protect User Generated Content In The Internet Social Networking Context
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Author : Steven D. Jamar
language : en
Publisher:
Release Date : 2013
Crafting Copyright Law To Encourage And Protect User Generated Content In The Internet Social Networking Context written by Steven D. Jamar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
In the online social networking context, the constitutional purpose of the Copyright Clause will best be served by establishing relatively clear guidelines through legislation and court decisions that protect the ability of users and creators of works, including derivative works, to utilize the full capabilities of social networking technologies and the technologies that help make networks so vibrant - without having to depend upon the mercurial forbearance of copyright holders. In this essay, I propose that the copyright law in the online social networking context should explicitly authorize the sorts of interactions generally done by online social network participants now. Codifying current practice would cause little if any negative impact to the creation of and commercial exploitation of copyrighted works for those wanting to do so. To the extent there would be any negative impact, it would be insubstantial, and financial incentives attendant to the copyright monopoly for the creation of new works would still be more than sufficient - music, literature, and movies would still be created and commercially exploited. The purpose of the Copyright Act is not to protect business models that become outmoded; it is to protect the societal interest in the creation and distribution of copyrighted works.
Digital Publishing
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Author : Crissy Marie Campbell
language : en
Publisher:
Release Date : 2010
Digital Publishing written by Crissy Marie Campbell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Book industries and trade categories.
This paper seeks to illustrate how publishers can take their existing knowledge, expertise and content, and use online tools that are readily available to monetize their content online. By looking at two case studies - Boxcar Marketing and its online marketing training program and Capulet Communications and its ebook, both which are projects that monetize the companies' content - the paper explores tactics and best practices for building an online business strategy around content monetization. More specifically, the paper describes the details of feasible online business strategies. This paper is meant as a how-to, to show how publishers can take advantage of the web to create sustainable online business models based on monetizing content online. The paper provides a workable business case that sorts out the details of online publishing strategies for others to use and build upon.
The Present And Future Of Music Law
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Author : Ann Harrison
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-07-29
The Present And Future Of Music Law written by Ann Harrison and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Music categories.
The music business is a multifaceted, transnational industry that operates within complex and rapidly changing political, economic, cultural and technological contexts. The mode and manner of how music is created, obtained, consumed and exploited is evolving rapidly. It is based on relationships that can be both complimentary and at times confrontational, and around roles that interact, overlap and sometimes merge, reflecting the competing and coinciding interests of creative artists and music industry professionals. It falls to music law and legal practice to provide the underpinning framework to enable these complex relationships to flourish, to provide a means to resolve disputes, and to facilitate commerce in a challenging and dynamic business environment. The Present and Future of Music Law presents thirteen case studies written by experts in their fields, examining a range of key topics at the points where music law and the post-digital music industry intersect, offering a timely exploration of the current landscape and insights into the future shape of the interface between music business and music law.