Wine Export Manager
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Wine Export Manager
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Author : Gianmarco Rizzardi
language : it
Publisher: Lulu.com
Release Date : 2019-08-23
Wine Export Manager written by Gianmarco Rizzardi and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-23 with categories.
Uscire dagli schemi tradizionali della vendita all'estero, cogliere l'attenzione dei nuovi clienti, aumentare il fatturato, evitare di fare brutte figure e mantenere alta la reputazione. Ecco alcuni punti che vengono toccati da Gianmarco Rizzardi in questo libro dedicato a chi vuole esportare il proprio vino all'estero e farlo in maniera concreta, raggiungendo risultati e obiettivi. Conosci i mercati idonei per l'esportazione del tuo vino e scegli il mercato giusto nel quale posizionarti.
Learning Long Term From The Japanese
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Author : Robert M. March
language : en
Publisher:
Release Date : 1994
Learning Long Term From The Japanese written by Robert M. March and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Australia categories.
Wine Management And Marketing Volume 2
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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2024-07-18
Wine Management And Marketing Volume 2 written by Foued Cheriet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Wine Management And Marketing Opportunities For Companies And Challenges For The Industry
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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2020-11-17
Wine Management And Marketing Opportunities For Companies And Challenges For The Industry written by Foued Cheriet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-17 with Business & Economics categories.
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
Managing Wine And Wine Sales
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Author : J. E. Fattorini
language : en
Publisher: Cengage Learning
Release Date : 1997
Managing Wine And Wine Sales written by J. E. Fattorini and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Hospitality industry categories.
Fattorini covers all aspects of choosing, purchasing and storing wine in a restaurant, how to draw up wine lists, market and then sell wines, train specialist staff and select equipment. He also looks at related areas of beverage management.
Analysing The Impact Of Manager Characteristics On Export Intensity
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Author : Christian Scheuring
language : en
Publisher:
Release Date : 2007
Analysing The Impact Of Manager Characteristics On Export Intensity written by Christian Scheuring and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Ethnocentrism categories.
Wine Sales And Distribution
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Author : Paul Wagner
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-04-02
Wine Sales And Distribution written by Paul Wagner and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-02 with Business & Economics categories.
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Export Manager
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Author : Luca Gatto
language : en
Publisher: EGEA spa
Release Date : 2024-05-23T00:00:00+02:00
Export Manager written by Luca Gatto and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-23T00:00:00+02:00 with Business & Economics categories.
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and man-age the export of goods and services, and more generally, to activate the internationalization process. In this perspective, the book represents a true guidebook for a profession on the rise. From company assessment to market analysis, from defining the entry strategy into target countries to designing the business model, from risk assessment to business plan drafting and implementation to KPI monitoring: for each activity, the authors pragmatically illustrate both the necessary technical skills and the softer managerial capabilities, supported by cases and examples, with-out neglecting the implications of the digitization process that now affects every phase of this multifaceted profession.
Wine Management And Marketing Volume 2
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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2024-06-19
Wine Management And Marketing Volume 2 written by Foued Cheriet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Successful Wine Marketing
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Author : James Lapsley
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-09
Successful Wine Marketing written by James Lapsley and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-09 with Technology & Engineering categories.
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.