Worldwide Electronic And Broadcast Audience Research Symposium Paris France 1st 4th May 1994
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Worldwide Electronic And Broadcast Audience Research Symposium
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Author :
language : en
Publisher:
Release Date : 1994
Worldwide Electronic And Broadcast Audience Research Symposium written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Radio audiences categories.
Worldwide Electronic And Broadcast Audience Research Symposium Paris France 1st 4th May 1994
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1994
Worldwide Electronic And Broadcast Audience Research Symposium Paris France 1st 4th May 1994 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Radio audiences categories.
Worldwide Electronic And Broadcast Audience Research Symposium
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Author : Worldwide Electronic and Broadcast Audience Research Symposium
language : en
Publisher:
Release Date : 1994
Worldwide Electronic And Broadcast Audience Research Symposium written by Worldwide Electronic and Broadcast Audience Research Symposium and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Index Of Conference Proceedings
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Author : British Library. Document Supply Centre
language : en
Publisher:
Release Date : 2000
Index Of Conference Proceedings written by British Library. Document Supply Centre and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Conference proceedings categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Wahlfreiheit In Der Fernsehnutzung
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Author : Michael Jäckel
language : de
Publisher: Springer-Verlag
Release Date : 2013-08-13
Wahlfreiheit In Der Fernsehnutzung written by Michael Jäckel and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Social Science categories.
Seit einigen Jahren wird in Frage gestellt, ob der Begriff "Massenkommunikation" noch eine angemessene Beschreibung für die Vielfalt des Medienangebots ist, vor allem aber, ob damit eine zutreffende Beschreibung der Reichweiten dieser Angebote gegeben wird. Der Band erörtert das Thema am Beispiel des Fernsehens. Die Kernaussage lautet, daß eine Überbetonung der Wahlfreiheit des Publikums die Beschaffenheit des Marktes und der Situation, in der diese Wahl stattfindet, nicht ausreichend beachtet. Auch unter Viel-Kanal-Bedingungen (Kabel- und Satellitenfernsehen, "interaktives" Fernsehen) lassen sich Interessenbegrenzungen beobachten, die gegen eine zielgerichtete Dauerselektion auf seiten des Rezipienten sprechen. Der Zuschauer ist für Vorselektionen und Vorstrukturierungen der Programmanbieter dankbar. Wer von einer "Individualisierung" der Fernsehnutzung spricht, überschätzt die Bedeutung von Unterschieden, die sich leicht herstellen lassen.
Handbook On Radio And Television Audience Research
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Author : Graham Mytton
language : en
Publisher:
Release Date : 1999
Handbook On Radio And Television Audience Research written by Graham Mytton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
World Meetings Outside U S A And Canada
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Author :
language : en
Publisher:
Release Date : 1994
World Meetings Outside U S A And Canada written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Congresses and conventions categories.
International Congress Calendar
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Author :
language : en
Publisher:
Release Date : 1993
International Congress Calendar written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Congresses and conventions categories.
Report Of The International Conference On Population And Development Cairo 5 13 September 1994
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Author : United Nations
language : en
Publisher:
Release Date : 1995
Report Of The International Conference On Population And Development Cairo 5 13 September 1994 written by United Nations and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Social Science categories.