Write Great Ads
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Write Great Ads
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Author : Erica Levy Klein
language : en
Publisher: Turner Publishing Company
Release Date : 1990-02-01
Write Great Ads written by Erica Levy Klein and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-02-01 with Business & Economics categories.
You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Junior
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Author : Thomas Kemeny
language : en
Publisher: Simon and Schuster
Release Date : 2019-11-26
Junior written by Thomas Kemeny and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Business & Economics categories.
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
How To Write Advertising That Sells
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Author : Clyde Bedell
language : en
Publisher:
Release Date : 1952
How To Write Advertising That Sells written by Clyde Bedell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Business & Economics categories.
How To Write A Good Advertisement
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Author : Victor O. Schwab
language : en
Publisher: Ravenio Books
Release Date : 2015-10-28
How To Write A Good Advertisement written by Victor O. Schwab and has been published by Ravenio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Business & Economics categories.
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
D Ad The Copy Book
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Author : D&ad
language : en
Publisher:
Release Date : 2018
D Ad The Copy Book written by D&ad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Copywriting
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Author : Mark Shaw
language : en
Publisher:
Release Date : 2012
Copywriting written by Mark Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising copy categories.
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
D Ad The Copy Book
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Author : D&AD
language : en
Publisher: Taschen
Release Date :
D Ad The Copy Book written by D&AD and has been published by Taschen this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Kiss Sell
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Author : Robert Sawyer
language : en
Publisher: Ava Pub Sa
Release Date : 2005
Kiss Sell written by Robert Sawyer and has been published by Ava Pub Sa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Design categories.
Take a look at some of the most successful ads ever written--as well as some that have failed--to learn the secrets of writing copy for advertising. Commentary and advice from leading players in the advertising world offer the aspiring professional important insight and guidance, and engaging explanations outline the aims of various campaigns and how they were achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining print ads, TV and radio spots, billboards, and more, you'll see why writing copy is a craft as well as an art, and how you can succeed in a cutthroat and exciting industry. Take a look at some of the most successful ads ever written--as well as some that have failed--to learn the secrets of writing copy for advertising. Commentary and advice from leading players in the advertising world offer the aspiring professional important insight and guidance, and engaging explanations outline the aims of various campaigns and how they were achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining print ads, TV and radio spots, billboards, and more, you'll see why writing copy is a craft as well as an art, and how you can succeed in a cutthroat and exciting industry.
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Advertising Secrets Of The Written Word
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Author : Joseph Sugarman
language : en
Publisher:
Release Date : 1998
Advertising Secrets Of The Written Word written by Joseph Sugarman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising copy categories.
Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.