Writing Headlines
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Headline Writing
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Author : Sunil Saxena
language : en
Publisher: SAGE
Release Date : 2006-02-13
Headline Writing written by Sunil Saxena and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-13 with Language Arts & Disciplines categories.
This book treats headline writing as a craft that can be learned, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in the functions of a headline; the ways to write a headline; the different kinds of headlines;and the do’s and don’ts of headline writing. The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. All these have been taken from the Indian media.
Heads You Win
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Author : Paul LaRocque
language : en
Publisher: Marion Street Press, Inc.
Release Date : 2003
Heads You Win written by Paul LaRocque and has been published by Marion Street Press, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
A step-by-step guide to writing better headlines and captions.
Writing Headlines
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Author :
language : en
Publisher:
Release Date : 2016
Writing Headlines written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Learn how to write a can't-miss headline that conveys an exciting, accurate, and irresistible sense of your story. Get headline writing tools and tips, and real-world examples, to hone your skills.
Advertising Headlines That Make You Rich
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Author : David Garfinkel
language : en
Publisher: Morgan James Publishing
Release Date : 2018-10-02
Advertising Headlines That Make You Rich written by David Garfinkel and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Business & Economics categories.
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Great Headlines Instantly 2 1 How To Write Attention Grabbing Headlines That Pull In More Prospects More Customers And More Profits Now
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Author : Robert Boduch
language : en
Publisher:
Release Date : 2010-02
Great Headlines Instantly 2 1 How To Write Attention Grabbing Headlines That Pull In More Prospects More Customers And More Profits Now written by Robert Boduch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02 with Business & Economics categories.
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.
Writing Headlines
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Author :
language : en
Publisher:
Release Date : 2016
Writing Headlines written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
To rise above the noise and capture your readers' attention, you need candid and catchy headlines. There's an art to writing them, but you don't need to be an artist to master it. Whether you write for blogs, websites, newsletters, press releases, or social media posts, you can learn how to craft attention-grabbing headlines with these essential tips and techniques from veteran journalist and writing coach Starshine Roshell. How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers-writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.
Write Great Headlines Every Time
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Author : Dean Evans
language : en
Publisher:
Release Date : 2013
Write Great Headlines Every Time written by Dean Evans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
It's getting increasingly difficult to get noticed on the web. There's so much competition; so much noise. Consequently, you need to give your content the best chance to capture someone's attention.It's why you need a great headline.A great headline is your first chance to impress, attract and engage potential readers. Get it wrong and it can kill your content stone dead.There's certainly an art to headline writing. But it's an art that you can quickly master. This book lays out a simple but effective process for doing it, one that offers a systematic approach, provides a solid place to start and gives you proven ideas to work with.It's a process that can save you time and deliver better results.Here's what you'll learn:What makes a great headlineThe 12 things you can do right now to improve your headlinesThe amazing headline writing tactic that most people still don't useHow to write great 'News' headlinesHow to write great 'Review' headlinesHow to write great 'How To' headlinesHow to write great 'List' headlinesThe one word that will get your headlines clickedHow to pull a psychological triggerHow to check if your headline will really workA great headline can help you get more traffic and increase engagement on your website or blog, which could lead to more subscribers, tweets, Facebook Likes and comments.In fact, you should be able to write a great headline by the time you finish reading this book. You don't need any special skills. You don't need to be an experienced writer. You don't need to work alone.
Convergence Journalism
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Author : Janet Kolodzy
language : en
Publisher: Rowman & Littlefield
Release Date : 2006
Convergence Journalism written by Janet Kolodzy and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. This is an introductory text on how to think, report, write, and present news across platforms. It aims to prepare journalism students for the future of news reporting.
English News Writing
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Author : Bryce Telfer McIntyre
language : en
Publisher: Chinese University Press
Release Date : 1996
English News Writing written by Bryce Telfer McIntyre and has been published by Chinese University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Foreign Language Study categories.
English News Writing is a professional writer's handbook for newspaper reporters, magazine freelancers and journalism students who write in English. The focus is on writing rather than reporting. There is a thorough treatment of style, usage, and the many structures of news stories, as well as dozens of tips on how writers can improve their work. Specifically, the book includes thorough discussions of interviewing techniques, the inverted pyramid, speech coverage, feature writing, reporting on trends, reporting on public opinion polls, using social indicators to develop news stories, writing criticism, writing personality profiles, narrative styles of writing, question-and-answer stories, and the jargon of the journalism profession. Examples of news structures are annotated. The book also includes 42 Rules of Thumb that serve as a quick reference for reporters to improve their work.
A Self Help Guide For Copywriters
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Author : Dan B Nelken
language : en
Publisher:
Release Date : 2022-01-19
A Self Help Guide For Copywriters written by Dan B Nelken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-19 with Advertising copy categories.
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.