Wybrane Problemy Zarz Dzania Relacjami W Przedsi Biorstwie
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Ruch Teatralny
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Author :
language : pl
Publisher:
Release Date : 2002
Ruch Teatralny written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Theater categories.
Przewodnik Bibliograficzny
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Author :
language : pl
Publisher:
Release Date : 2010
Przewodnik Bibliograficzny written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Poland categories.
Communicating In Crisis
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Author : Michel Ogrizek
language : en
Publisher: Transaction Publishers
Release Date :
Communicating In Crisis written by Michel Ogrizek and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Referring to corporate crisis case studies from product rumors to actual contamination (e.g. of Tylenol), two French consultants discuss how to apply their theoretical framework to appropriate communication strategies. Originally published as (1997). Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Emerging Perspectives On Services Marketing
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Author : Leonard L. Berry
language : en
Publisher:
Release Date : 1983
Emerging Perspectives On Services Marketing written by Leonard L. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Marketing Management And Strategy
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Author : Peter Doyle
language : en
Publisher: Pearson Education
Release Date : 2006
Marketing Management And Strategy written by Peter Doyle and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Human Resource Development
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Author : Jennifer Joy-Matthews
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Human Resource Development written by Jennifer Joy-Matthews and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Successful implementation of a suitable HRD programme is crucial to any organization and to the self-development of its managers and employees. The book takes the reader through the broad range of HRD practices and strategies in use today. This fully updated third edition has been designed and written to provide the very latest expert advice for both students and managers. Each chapter conforms to the following set structure, designed to raise issues for consideration and research: the main chapter teaching; reader 'activities' section; global case studies section; summaries containing questions and exercises; and a final references section.
Relationship Marketing For Competitive Advantage
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Author :
language : en
Publisher: Routledge
Release Date : 1998
Relationship Marketing For Competitive Advantage written by and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
A selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which highlight such topics as customer retention, employee satisfaction, supplier relations, and management of service quality.
The Sociology Of Invention
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Author : S. Colum Gilfillan
language : en
Publisher:
Release Date : 1970
The Sociology Of Invention written by S. Colum Gilfillan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Human Sigma
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Author : Jim Asplund
language : en
Publisher: Simon and Schuster
Release Date : 2007-10-28
Human Sigma written by Jim Asplund and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-28 with Business & Economics categories.
Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and service organizations. Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to effectively manage the employee-customer encounter to drive business success. Based on research spanning 10 million employees and 10 million customers around the world, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it. Human Sigma is based on five rules to bring excellence to how employees engage and interact with customers: RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together — not as separate entities. RULE #2: Feelings Are Facts. Emotions drive and shape the employee-customer encounter. RULE #3: Think Globally, Measure and Act Locally. The employee-customer encounter must be measured and managed at the local level. RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric. RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. Good intentions alone do not constitute a plan of action. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed. Essential reading for global business leaders, Human Sigma shows how sales and service companies can flourish in the new global economy. It reveals a profoundly different method for managing human systems for growth. Blending strategic analysis with hands-on, practical steps and advice, Human Sigma will change how you view your work, your employees and your customers forever.
Customer Relationship Management
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Author : Roger J. Baran
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Customer Relationship Management written by Roger J. Baran and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.