Emerging Perspectives On Services Marketing
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Emerging Perspectives On Services Marketing
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Author : Leonard L. Berry
language : en
Publisher:
Release Date : 1983
Emerging Perspectives On Services Marketing written by Leonard L. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Marketing categories.
Emerging Perspectives On The Marketing Of Financial Services
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Author : Hooman Estelami
language : en
Publisher:
Release Date : 2007
Emerging Perspectives On The Marketing Of Financial Services written by Hooman Estelami and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Bank marketing categories.
Services Marketing Cases In Emerging Markets
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Author : Sanjit Kumar Roy
language : en
Publisher: Springer
Release Date : 2016-09-08
Services Marketing Cases In Emerging Markets written by Sanjit Kumar Roy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Services Marketing
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Author : Adele Berndt
language : en
Publisher:
Release Date : 2018
Services Marketing written by Adele Berndt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer services categories.
"Services, whether online or offline, are important in modern economics in which the understanding is that 0́8we are all in services0́9. Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today0́9s market and it0́9s growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services."--Back cover.
Services Marketing Management
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Author : Hans Kasper
language : en
Publisher:
Release Date : 1999-07-27
Services Marketing Management written by Hans Kasper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-27 with Business & Economics categories.
Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes: * The fundamentals of services marketing management * A new classification of services based on an extensive overview of existing classifications * The definition of four new types of services * The increasing trend to the internationalization of services The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.
Strategic Marketing Management And Tactics In The Service Industry
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Author : Sood, Tulika
language : en
Publisher: IGI Global
Release Date : 2017-03-20
Strategic Marketing Management And Tactics In The Service Industry written by Sood, Tulika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Business & Economics categories.
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Innovations In Services Marketing And Management Strategies For Emerging Economies
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Author : Goyal, Anita
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Innovations In Services Marketing And Management Strategies For Emerging Economies written by Goyal, Anita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Serving Customers
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Author : Rebekah Russell-Bennett
language : en
Publisher:
Release Date : 2013
Serving Customers written by Rebekah Russell-Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
A look at emerging global trends in services marketing
New Perspectives On Critical Marketing And Consumer Society
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Author : Elaine L Ritch
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-03-01
New Perspectives On Critical Marketing And Consumer Society written by Elaine L Ritch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Business & Economics categories.
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Services Marketing Text And Cases
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Author : Verma
language : en
Publisher: Pearson Education India
Release Date : 2007-09
Services Marketing Text And Cases written by Verma and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Service industries categories.