Services Marketing Cases In Emerging Markets
DOWNLOAD eBooks
Download Services Marketing Cases In Emerging Markets PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Services Marketing Cases In Emerging Markets book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Services Marketing Cases In Emerging Markets
DOWNLOAD eBooks
Author : Sanjit Kumar Roy
language : en
Publisher: Springer
Release Date : 2016-09-08
Services Marketing Cases In Emerging Markets written by Sanjit Kumar Roy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Strategic Marketing Cases In Emerging Markets
DOWNLOAD eBooks
Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-03
Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-03 with Business & Economics categories.
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Instructor S Manual For Strategic Marketing Cases In Emerging Markets
DOWNLOAD eBooks
Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2017-05-27
Instructor S Manual For Strategic Marketing Cases In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-27 with Business & Economics categories.
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Marketing Case Studies In Emerging Markets
DOWNLOAD eBooks
Author : Dilip S. Mutum
language : en
Publisher: Springer Nature
Release Date :
Marketing Case Studies In Emerging Markets written by Dilip S. Mutum and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Services Marketing Issues In Emerging Economies
DOWNLOAD eBooks
Author : Atanu Adhikari
language : en
Publisher: Springer Nature
Release Date : 2021-02-24
Services Marketing Issues In Emerging Economies written by Atanu Adhikari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-24 with Business & Economics categories.
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Marketing Cases From Emerging Markets
DOWNLOAD eBooks
Author : Dilip Mutum
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-03
Marketing Cases From Emerging Markets written by Dilip Mutum and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Marketing Case Studies In Emerging Markets
DOWNLOAD eBooks
Author : Dilip S. Mutum
language : en
Publisher: Springer
Release Date : 2024-03-19
Marketing Case Studies In Emerging Markets written by Dilip S. Mutum and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Business & Economics categories.
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.
Strategic Marketing Issues In Emerging Markets
DOWNLOAD eBooks
Author : Atanu Adhikari
language : en
Publisher: Springer
Release Date : 2018-07-27
Strategic Marketing Issues In Emerging Markets written by Atanu Adhikari and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Global Marketing
DOWNLOAD eBooks
Author : Ilan Alon
language : en
Publisher: Routledge
Release Date : 2016-11-10
Global Marketing written by Ilan Alon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Business & Economics categories.
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Innovations In Services Marketing And Management Strategies For Emerging Economies
DOWNLOAD eBooks
Author : Goyal, Anita
language : en
Publisher: IGI Global
Release Date : 2013-10-31
Innovations In Services Marketing And Management Strategies For Emerging Economies written by Goyal, Anita and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Business & Economics categories.
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.