Zielgruppen Des Immobilienmarketing Und Deren Beschreibung
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Zielgruppen Des Immobilienmarketing Und Deren Beschreibung
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Author : Osman Saritarla
language : de
Publisher: GRIN Verlag
Release Date : 2007-01-15
Zielgruppen Des Immobilienmarketing Und Deren Beschreibung written by Osman Saritarla and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-15 with Business & Economics categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: bestanden, HAWK Hochschule für angewandte Wissenschaft und Kunst - Fachhochschule Hildesheim, Holzminden, Göttingen (Fakultät Bauwesen), Veranstaltung: Studiengang Immobilienwirtschaft und -management - Immobilienmarketing, Sprache: Deutsch, Abstract: „Immobilien-Marketing ist ein Prozess im Wirtschafts- und Sozialgefüge, durch den Einzelpersonen und Gruppen ihre Bedürfnisse und Wünsche befriedigen, indem sie Immobilienprodukte und immobilienspezifische Dienstleistungen von Wert erstellen, anbieten und miteinander austauschen.“ „Immobilien-Marketing stellt eine Denkhaltung dar, die zur Erreichung der Unternehmensziele, basierend auf systematischen Analyse- und Planungstätigkeiten, eine konsequent kundenorientierte Konzipierung und Vermarktung immobilienspezifischer Leistungen zur Aufgabe hat.“ Somit kommen die Marketingaspekte in allen Ebenen der Immobilienlebenszyklusphasen zum Einsatz. Die Bedeutung des Immobilienmarketing nimmt besonders in Zeiten rezessiver Baukonjunktur und geringer Nachfrage auf dem Immobiliensektor zu. Damit das aufwändige Immobilienmarketing nicht zu teuer kommt und gezielt eingesetzt werden kann, ist vor allem der Zielgruppenanalyse und -definition eine außerordentliche Aufmerksamkeit zu schenken. Die Weichen für einen erfolgreichen Verkauf bzw. Vermietung von Immobilien werden schon in der Konzeptionsphase bei der Ideenfindung gelegt. Außerdem gewinnt das Immobilienmarketing mit all seinen Marketingaspekten in allen Lebenszyklusphasen der Immobilie, beginnend mit dem Grundstück, dem Bau, der Nutzung, dem Leerstand, der Wiedernutzung bis hin zum Abriss und zur möglichen Revitalisierung eine entscheidende Rolle und ist somit auch für jede Facette der Immobilienwirtschaft von hoher Relevanz.
Wenn Zielgruppen Ernst Genommen Werden
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Author :
language : de
Publisher:
Release Date : 2006
Wenn Zielgruppen Ernst Genommen Werden written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Erfolgsfaktoren Im Immobilienmarketing
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Author :
language : de
Publisher:
Release Date : 2007
Erfolgsfaktoren Im Immobilienmarketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Immobilienmanagement Im Lebenszyklus
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Author : Claus Jürgen Diederichs
language : de
Publisher: Springer-Verlag
Release Date : 2006-01-16
Immobilienmanagement Im Lebenszyklus written by Claus Jürgen Diederichs and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-16 with Business & Economics categories.
Immobilienmanagement im Lebenszyklus ist für Immobilien und die öffentliche Infrastruktur in Deutschland und international das Gebot der Stunde. Die Immobilienwirtschaft hat maßgeblichen Anteil an der Bruttowertschöpfung. Fast jeder zehnte Beschäftigte ist in dieser Branche tätig. Sie erfordert jedoch eine kompetenz- und phasenübergreifende Professionalisierung durch das Zusammenwirken von Technik, Wirtschaft, Recht und Öffentlicher Verwaltung bzw. von Architekten, Ingenieuren, Kaufleuten, Steuerberatern und Juristen. In diesem Werk wird der Lebenszyklus abgebildet von der Projektentwicklung über das Projektmanagement für Planung und Ausführung, das Facility Management und die Gebäudebewirtschaftung bis zur Modernisierung bzw. zum Abbruch als Beginn eines neuen Zyklus. Ferner wird die Immobilienbewertung behandelt, die stets den Maßstab der unternehmerischen Entscheidung bildet. Der Band 2 aus der 2. Auflage der Reihe "Führungswissen für Bau- und Immobilienfachleute" erläutert alle diese Aspekte, veranschaulicht durch zahlreiche Praxisbeispiele. Er richtet sich an Führungs- und Nachwuchskräfte für Führungspositionen, Studierende der Architektur, des Bauingenieurwesens, der Wirtschaftswissenschaften sowie in Studiengängen für PE, PM, FM und Immobilienbewertung.
Das Neue Berlin Stadtentwicklung Und Immobilienmarketing In Der Berliner Mitte
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Author : Sven Richter
language : de
Publisher:
Release Date : 2007
Das Neue Berlin Stadtentwicklung Und Immobilienmarketing In Der Berliner Mitte written by Sven Richter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Real estate business categories.
Content Strategy At Work
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Author : Margot Bloomstein
language : en
Publisher: Elsevier
Release Date : 2012-01-25
Content Strategy At Work written by Margot Bloomstein and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-25 with Computers categories.
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Writing On The Wall
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Author : Philip Van Notten
language : en
Publisher: Universal-Publishers
Release Date : 2005
Writing On The Wall written by Philip Van Notten and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Social Science categories.
Although the significance of '9/11' is subject to debate, it is symbolic of a general sentiment of discontinuity whereby society is vulnerable to undefined and highly disruptive events. Recent catalysts of this sentiment are eye-catching developments such as the SARS (Severe Acute Respiratory Syndrome) and bird flu outbreaks, the Enron and Parmalat scandals, political assassinations in Sweden and the Netherlands, regime changes in Iraq and Afghanistan, and terrorist attacks in Bali, Istanbul, Madrid, and various parts of the Middle East. However, recent discontinuities should not be seen as evidence that discontinuities occur more frequently now than they did before. Looking back in history we see that disruptive processes are common. For example, 25 years ago few Europeans would have predicted the upcoming upheavals on their own continent: the collapse of communism, Berlin as the capital of a reunited Germany, the wars in the former Yugoslavia, the single European currency, and the near doubling of the number of European Union member states. Changes elsewhere have been no less discontinuous and unforeseen: the fall of the Asian tigers, the emergence of the Internet and mobile telecommunication, and the presidency of Nelson Mandela. Societal discontinuity is a relatively new area of concern in policy development. Since the 1970s the consideration of change and discontinuity has gained some ground over predictive forecasting, which tended to reason from continuous developments and linear processes. Rather than making forecasting the future, it has become popular to use scenarios as a manner to consider several possible futures. Scenarios are coherent descriptions of alternative hypothetical futures that reflect different perspectives on past, present, and future developments, which can serve as a basis for action. Scenario development aims to combine analytical knowledge with creative thinking in an effort to capture a wide range of possible future developments in a limited number of outlooks. Scenario development assumes that the future is uncertain and the directions in which current developments might range from the conventional to the revolutionary. In theory, scenario development is a way to consider future discontinuity. However, there are indications that the theoretical promise is not reflected in scenario practice. Research has shown that scenarios do not consider the idea of discontinuity as a matter of course. In our research, we found that a scenario study would benefit from efforts to create and foster a 'culture of curiosity' for exploring the future and the possible discontinuities rather than simply commissioning a scenario study to provide insights about the future. Only then can one read the writing on the wall of future developments.
Gentrification Displacement And Neighborhood Revitalization
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Author : J. John Palen
language : en
Publisher: State University of New York Press
Release Date : 1985-06-30
Gentrification Displacement And Neighborhood Revitalization written by J. John Palen and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-06-30 with Political Science categories.
Bringing an empirical, objective approach to a topic that has often been the source of emotional and uninformed controversy, Gentrification, Displacement and Neighborhood Revitalization provides an introduction to major issues in urban revitalization, new research findings, and a discussion of theoretical perspectives. This is the first broad-based survey of a scattered literature that has not been readily accessible. The book's comprehensive introduction leads to informative analyses of new research by sociologists, planners, geographers, and urban studies faculty. A concluding essay examines the present state of knowledge about gentrification and discusses its implications, suggesting future developments and trends.
Wir Fanden Einen Pfad
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Author : Christian Morgenstern
language : de
Publisher: Tredition Classics
Release Date : 2012-06
Wir Fanden Einen Pfad written by Christian Morgenstern and has been published by Tredition Classics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with categories.
Dieses Werk ist Teil der Buchreihe TREDITION CLASSICS. Der Verlag tredition aus Hamburg veroffentlicht in der Buchreihe TREDITION CLASSICS Werke aus mehr als zwei Jahrtausenden. Diese waren zu einem Grossteil vergriffen oder nur noch antiquarisch erhaltlich. Mit der Buchreihe TREDITION CLASSICS verfolgt tredition das Ziel, tausende Klassiker der Weltliteratur verschiedener Sprachen wieder als gedruckte Bucher zu verlegen - und das weltweit! Die Buchreihe dient zur Bewahrung der Literatur und Forderung der Kultur. Sie tragt so dazu bei, dass viele tausend Werke nicht in Vergessenheit geraten
