Zukunftsf Hige Gesch Ftsmodelle Und Werte

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The Role Of Culture In Social Media Marketing A Systematic Literature Review

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Author : Nivedha Mahendran
language : en
Publisher: GRIN Verlag
Release Date : 2019-03-11

The Role Of Culture In Social Media Marketing A Systematic Literature Review written by Nivedha Mahendran and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Business & Economics categories.

Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media marketing. The main objective is to adequately present the state of research on the interdisciplinary topic and to identify research gaps. The findings from peer-reviewed journals ascribe an indispensable value to the cultural component and illuminate the topic from different contemporary relevant perspectives. The results indicate that social media marketing is generally covered from a cultural point of view. Moreover, the insights provide valuable knowledge from both consumers research perspective and from applied social media practices in multicultural settings. However, the findings also reveal extant research gaps in several directions that need to be addressed in the near future to provide theoretical approaches and scientifically proven evidence on successful utilization of social media marketing in multicultural settings. The fact that social media plays an extremely important component in the worldwide dynamic technology development is an irrefutable fact. Companies are forced to integrate social media in the most diverse areas in order to be lucrative in the long term, to save costs and to survive in competition. Typical fields of application include all departments that deal with external corporate communication, e.g. HR for recruiting and talent acquisition, PR for professionally maintaining a favorable public image or in the marketing department as revolutionary marketing and sales platforms. According to a new study, 69% of marketing employees stated that marketing activities on social media helped to increase important marketing indicators and strengthen customer and brand loyalty. Nevertheless, social media offer great opportunities, but also hold challenges. A major challenge is to choose the right medium which depends to a great extent on the target group.

Killing And Letting Die

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Author : Bonnie Steinbock
language : en
Publisher: Fordham Univ Press
Release Date : 1994

Killing And Letting Die written by Bonnie Steinbock and has been published by Fordham Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Family & Relationships categories.

This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

Atlas Of Ecosystem Services

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Author : Matthias Schröter
language : en
Publisher: Springer
Release Date : 2019-01-31

Atlas Of Ecosystem Services written by Matthias Schröter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Technology & Engineering categories.

This book aims to identify, present and discuss key driving forces and pressures on ecosystem services. Ecosystem services are the contributions that ecosystems provide to human well-being. The scope of this atlas is on identifying solutions and lessons to be applied across science, policy and practice. The atlas will address different components of ecosystem services, assess risks and vulnerabilities, and outline governance and management opportunities. The atlas will therefore attract a wide audience, both from policy and practice and from different scientific disciplines. The emphasis will be on ecosystems in Europe, as the available data on service provision is best developed for this region and recognizes the strengths of the contributing authors. Ecosystems of regions outside Europe will be covered where possible.

The Economics Of Open Access

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Author : Thomas Eger
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-06-29

The Economics Of Open Access written by Thomas Eger and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-29 with Business & Economics categories.

Addressing the recent debate on how the future of academic publishing might look in a purely digital environment, this book analyzes the experiences of researchers with, as well as attitudes towards, ‘Open Access’ (OA) publishing. Drawing on a unique, in-depth survey with more than 10,000 respondents from 25 countries, Thomas Eger and Marc Scheufen discuss their findings in the light of recent policy attempts which have been trying to foster OA, revealing considerable shortcomings and lack of knowledge on fundamental features of the academic publishing market.

The Pandemic Within

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Author : Wagenaar, Hendrik
language : en
Publisher: Policy Press
Release Date : 2021-08-25

The Pandemic Within written by Wagenaar, Hendrik and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-25 with Business & Economics categories.

This book offers a blend of moral imagination and social-political analysis to overcome the defects COVID-19 has exposed in our political-economic order. It shows how hegemony and complexity prevent societies from envisioning better practices and institutions and presents feasible solutions.

Bridging The Gap

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Author : Maximilian Conrad
language : de
Publisher: Nomos Verlag
Release Date : 2016-02-03

Bridging The Gap written by Maximilian Conrad and has been published by Nomos Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-03 with Law categories.

Drei Jahre nach der Einführung der Europäischen Bürgerinitiative (EBI) bietet der Band einen kritischen, wenngleich vorsichtig optimistischen Ausblick auf die Möglichkeiten und Grenzen dieses neuen Instruments transnationaler partizipativer Demokratie in der Europäischen Union. Der Band verbindet theoretische Diskussionen zum Wesen und Beitrag der EBI mit empirischen Perspektiven zu den Erfahrungen jener ersten Initiativen, die seit April 2012 auf den Weg gebracht wurden. Als partizipativ-demokratisches Instrument ist die EBI nur schwer einzuordnen, da sie lediglich eine indirekte Agenda-Setting-Funktion erfüllt. Ebenso konnte die EBI bisher nur ansatzweise den hohen Erwartungen gerecht werden, die von wissenschaftlicher Seite, aber auch von Aktivisten und EBI-Organisatoren in sie gesetzt wurden. Dementsprechend zwiespältig fällt auch das Fazit des Bandes aus: Während die EBI ohne Zweifel großes Demokratisierungspotential besitzt, deuten die Erfahrungen der ersten drei Jahre sehr stark auch auf großen Reformbedarf hin. Mit Beiträgen von: Jeannette Behringer, Carsten Berg, Katrin Böttger, Maximilian Conrad, Marie Dufrasne, Louis Bouza Garcia, Pawel Glogowski, Justin Greenwood, Annette Knaut, Julian Plottka, Yannick Polchow und Freyja Steingrímsdóttir.

Slum Tourism

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Author : Fabian Frenzel
language : en
Publisher: Routledge
Release Date : 2012-06-14

Slum Tourism written by Fabian Frenzel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-14 with Business & Economics categories.

Slum tourism is a globalizing trend and a controversial form of tourism. Impoverished urban areas have always enticed the popular imagination, considered to be places of ‘otherness’, ‘moral decay’, ‘deviant liberty’ or ‘authenticity’. ‘Slumming’ has a long tradition in the Global North, for example in Victorian London when the upper classes toured the East End. What is new, however, is its development dynamics and its rapidly spreading popularity across the globe. Township tourism and favela tourism have currently reached mass tourism characteristics in South Africa and in Rio de Janeiro, Brazil. In other countries of the Global South, slum tourism now also occurs and providers see huge growth potential. While the morally controversial practice of slum tourism has raised much attention and opinionated debates in the media for several years, academic research has only recently started addressing it as a global phenomenon. This edition provides the first systematic overview of the field and the diverse issues connected to slum tourism. This multidisciplinary collection is unique both in its conceptual and empirical breadth. Its chapters indicate that ‘global slumming’ is not merely a controversial and challenging topic in itself, but also offers an apt lens through which to discuss core concepts in critical tourism studies in a global perspective, in particular: ‘poverty’, ‘power’ and ‘ethics’. Building on research by prolific researchers from ten different countries, the book provides a comprehensive and unique insight in the current empirical, practical and theoretical knowledge on the subject. It takes a thorough and critical review of issues associated with slum tourism, asking why slums are visited, whether they should be visited, how they are represented, who is benefiting from it and in what way. It offers new insights to tourism's role in poverty alleviation and urban regeneration, power relations in contact zones and tourism's cultural and political implications. Drawing on research from four continents and seven different countries, and from multidisciplinary perspectives, this ground-breaking volume will be valuable reading for students, researchers and academics interested in this contemporary form of tourism.

Into The Universe Of Technical Images

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Author : Vilém Flusser
language : en
Publisher: U of Minnesota Press
Release Date : 2011

Into The Universe Of Technical Images written by Vilém Flusser and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Social Science categories.

An examination of the promise and peril of digital communication technologies.

Neue Modelle F R Die Pr Vention In Der Altenpflege Vor Dem Hintergrund Von Berufsbiografieorientierung Dienstleistungsvielfalt Und High Tech

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Author : Paul Fuchs-Frohnhofen
language : de
Publisher: Büchner-Verlag
Release Date : 2019-06-05

Neue Modelle F R Die Pr Vention In Der Altenpflege Vor Dem Hintergrund Von Berufsbiografieorientierung Dienstleistungsvielfalt Und High Tech written by Paul Fuchs-Frohnhofen and has been published by Büchner-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with Health & Fitness categories.

Die Altenpflege hat durch den demografischen Wandel ein großes Personalproblem. Immer weniger Pflegekräfte stehen dem Arbeitsmarkt zur Verfügung. Die Gesundheit und Motivation der Beschäftigten ist damit eine zentrale Voraussetzung dafür, dass die zukünftig weiter steigende Zahl der Pflegebedürftigen kompetent und sicher versorgt werden kann. Dieses Buch stellt wissenschaftlich fundierte, praxisfähige Ansätze für Präventionsstrategien in stationären Pflegeeinrichtungen vor, die einerseits die Gestaltung gesundheitsförderlicher Arbeit, andererseits das Angebot von individuellen Präventionsmaßnahmen in den Betrieben umfassen. Auch Zukunftsthemen der Branche wie veränderte Berufsbiografien, die Entwicklung der Dienstleistungsvielfalt und der Einsatz moderner Technologien in der Pflege werden diskutiert. Die Beiträge des Bandes stammen von Pflege- und Arbeitswissenschaftler_innen, aber auch von Expert_innen aus der betrieblichen Praxis, die moderne, integrierte Präventionsmodelle erfolgreich in verschiedenen Einrichtungen umgesetzt haben. Das Buch richtet sich damit sowohl an die einschlägigen wissenschaftlichen Disziplinen wie auch an die Praxis der Altenpflege.

Higher Education For Sustainable Development

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Author : Kerry Shephard
language : en
Publisher: Springer
Release Date : 2015-08-20

Higher Education For Sustainable Development written by Kerry Shephard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-20 with Education categories.

This book asks how higher education should approach the task of educating for sustainability and then sets to answering it. It provides a guide for those who advocate for sustainability and for those who do not and makes a point of emphasising that all in higher education have the capacity and willingness to contribute in some way. The challenge is to find an approach that unifies the efforts of higher education teachers towards sustainability objectives, rather than dividing them. People at universities across the world were consulted and a grounded theory was devised. This encourages all university teachers to teach what they want to teach openly and honestly, about sustainability or not; but on the way to ensure that their students develop the critical skills that will enable them to fully understand what is being taught and what they are learning.