Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store.
Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the…
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Author : Gianfranco Giacoma-Caire
Genre : Business & Economics
Summary :
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Author : Gianfranco Giacoma-Caire
Genre : Business & Economics
Summary :
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Author : Tony Morgan
Genre : Design
Summary : This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
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Author : Martin M. Pegler
Genre : Business & Economics
Summary : Revised edition of Visual merchandising and display, c2012.
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Author : David Novak
Genre : Business & Economics
Summary : You'll never accomplish anything big if you try to do it alone. We all need people to help us along the way. If you want to start a business, launch a product, move your company in a new direction, or raise money for a good cause, you need help from your team. Very few people get as much help from their team as David Novak. As the CEO of the world's largest restaurant company, with a staggering 1.4 million employees, he has spent the last ten years developing a program for creating effective leaders at every level. In Taking People With You, he shows exactly how to keep your teams motivated and on track: never stop learning, always celebrate achievement and never tolerate poor performance.
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Author : Otto G. Ocvirk
Genre : Art
Summary :
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Author : Henry Mintzberg
Genre : Industrial organization
Summary : Presents methods and examples of organizational structure using empirical literature to describe how organizations structure themselves. The book discusses the nature of managerial work, strategy formation process and issues associated with each type of structure.
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Author : Edgar H. Schein
Genre : Business & Economics
Summary : Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals.
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Author : Norbert Götz
Genre : History
Summary : A fresh look at two centuries of humanitarian history through a moral economy approach focusing on appeals, allocation, and accounting.
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Author : B.F Skinner
Genre : Psychology
Summary : The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics