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Author : Norm O'Reilly
Genre : Sports & Recreation

Summary : The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

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Author : Shotty Mills
Genre : Biography & Autobiography

Summary : Sometimes the uncertainties within your life will draw you back. But don't allow them to draw you back from becoming who you truly want to become. Shoot your Shot: Land Amongst the Stars is a book meant to inspire the lives of other people to live out their true potential. We all have struggles that arise, and some bottle up inside. But Shotty shares his ideas on how perseverance can help you overcome the barriers that life throws directly at you head on. Dive into this thrilling novel and find out how you can conquer the world and realize your potential.

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Author : James Blatch
Genre : Fiction

Summary : A deadly crash, a government conspiracy, a lone pilot with one chance to uncover the truth. Project Guiding Light is NATO's biggest secret. A system to take long-range bombers deep into the Soviet Union, undetected. There's just one problem. And veteran engineer Chris Milford has found it. A lethal flaw that means aircrew will pay a terrible price. Undermined and belittled by a commanding officer who values loyalty over safety, Milford is forced down a dangerous, subversive path. Even his closest friend, Rob May, the youngest test pilot on the project has turned his back on him. Until the crash that changes everything. James Blatch's page-turning thriller is set in the 1960s world of secret military projects and an establishment that wants victory over communism at almost any price.

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Author : Margaret Schlachter
Genre : Sports & Recreation

Summary : The beauty of obstacle course racing is that it gets you out of your everyday routine and lets you experience life. If you are stuck in a cubicle or trapped in an urban jungle—congested traffic and crowds are your daily obstacles. Running an obstacle course race gives you the chance to get back to nature—to roll in it, get dirty, and tap into your primal self so you can experience life—in the raw, unedited and real. Margaret Schlachter, the creator of "Dirt In Your Skirt" blog, is one the leading competitors in obstacle course racing today. She put together this simple guide to make your obstacle race experience everything it's supposed to be—a test of your true self. She describes first-hand her training methods in learning to climb a rope, scale a wall, flip a tire, throw a spear, and carry a sandbag. More importantly, she provides guidance on how to get yourself mentally and spiritually prepared for the big day—and how to dig deep within yourself during a race to find the last ounce of strength to carry you across that finish line. Every weekend thousands of competitors run obstacle races all over the world. Winning or losing is secondary. More important for them is the ability to meet the physical and mental challenges and achieve personal success by completing the race. Obstacle Race Training is an invaluable resource that enables every competitor to experience their maximum level of success.

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Author : Vesta L Giles
Genre :

Summary : Slither Me Timbers - the first book in the new Spyders series! After days stuck inside because of rain, Thaddeus, Gracey, and Curt Spyder are finally able to go outside and explore. When they reach the edge of the puddle, where they aren't supposed to go, the temptation of a pirate adventure proves to be too much. A smooth sailing sea voyage soon turns dangerous and it will take teamwork, the help of a new friend, and using all of their spider skills to make it home safely by dinner.

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Author : Alex Bedford
Genre : Education

Summary : Pupil Book Study is a window into the ‘lived experience’ of pupils, as opposed to just the observed experience. It is also a mirror in which to reflect professional practice and identify what helps learning, and what hinders it by outlining clear and coherent structures in which to talk with pupils and look at their books. Pupil Book Study gives headteachers, senior and middle leaders a systematic toolkit to evaluate the impact of the curriculum through studying teaching and learning. Infused with cognitive science research and evidence-informed practice, it offers schools the architecture for excellence; helping remove the risk of making assumptions. Pupil Book Study is a guide for schools that offers 7 specific and fully exemplified areas to focus quality assurance systems. The keystone between teaching, learning and the curriculum, Pupil Book Study offers schools the tools to explain why things are as they are and presents solutions to the areas that limit or hinder progress. Schools report that Pupil Book Study has been some of the most powerful and impactful work they have ever undertaken, resulting in positive change. In November 2020, Pupil Book Study was shared with the Deputy Director, Senior HMI and Policy makers at Ofsted.

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Author : Christine Many Luff
Genre :

Summary : Have you always wanted to learn to run and experience the life-changing benefits of running? Or have you tried to start running in the past, but just couldn't stick with it? Maybe you thought you weren't meant to be a runner, or just didn't have the time, energy, motivation, or willpower to keep running. Whether you're brand-new to running, tried it in the past without much success, or you just can't get into a running groove, RUN FOR GOOD gives you a comprehensive roadmap to starting and maintaining a lifelong running habit. Based on her years of experience as a runner, certified running coach and trainer, and fitness writer/researcher, author Christine Luff gives you an expert-guided, step-by-step plan for creating an enduring running habit. In this book, you'll learn: -Tips on how to run, what to wear, and how to make running easier -How to establish a habit loop to make running part of your regular routine -How to deal with inevitable setbacks and roadblocks that pop up -How to run smartly and safely with the right training schedules -Tips, tricks, and effective strategies to stay motivated to keep running -Strategies for racing, proper nutrition, injury prevention to keep your running habit going -How to avoid issues and problems that have derailed your healthy habits in the past -Advice on how to make running a rewarding and fun part of your life. This ultimate guide to running will get you started on the right foot with running, help you develop (or re-discover) a love and gratitude for running, and inspire and motivate you to keep running - for good.