100 Things Every Designer Needs To Know About People
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100 Things Every Designer Needs To Know About People
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Author : Susan Weinschenk
language : en
Publisher: Pearson Education
Release Date : 2011-04-14
100 Things Every Designer Needs To Know About People written by Susan Weinschenk and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-14 with Computers categories.
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
100 Things Every Designer Needs To Know About People
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Author : Susan Weinschenk
language : en
Publisher: New Riders
Release Date : 2020-06-01
100 Things Every Designer Needs To Know About People written by Susan Weinschenk and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-01 with Art categories.
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
100 Things Every Presenter Needs To Know About People
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Author : Susan Weinschenk
language : en
Publisher: New Riders
Release Date : 2012-05-07
100 Things Every Presenter Needs To Know About People written by Susan Weinschenk and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-07 with Business & Economics categories.
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.
Neuro Web Design
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Author : Susan Weinschenk
language : en
Publisher: Peachpit Press
Release Date : 2009-03-30
Neuro Web Design written by Susan Weinschenk and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-30 with Computers categories.
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
One Hundred More Things Every Designer Needs To Know About People
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Author : Susan Weinschenk
language : en
Publisher:
Release Date : 2016
One Hundred More Things Every Designer Needs To Know About People written by Susan Weinschenk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Human-computer interaction categories.
How To Get People To Do Stuff
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Author : Susan Weinschenk
language : en
Publisher: New Riders
Release Date : 2013-03-07
How To Get People To Do Stuff written by Susan Weinschenk and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Graphic Design
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Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-04-15
Graphic Design written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Design categories.
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Summary
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Author : Book Summary Publishing
language : en
Publisher:
Release Date : 2020-03-05
Summary written by Book Summary Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-05 with categories.
100 Things Every Designer Needs to Know About People - Design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play by Susan Weinschenk. Most people in our day and age use digital interfaces daily. Yet being able to make an intuitive and easy interface ironically requires many hours of work and thought. For an interface to work well-in other words, for it to be easy to use and responsive-one must have a deep understanding of the human mind. The latest discoveries in neuroscience (the grouping of all sciences that study brain functioning) are very informative and useful. How people perceive, feel, and respond to the world around them will lead you to reconsider the way in which you design your interfaces. So whether you're designing a website, app, or software, the advice that follows will be extremely useful! Why read this summary: Save time Understand the key concepts Notice: This is a 100 THINGS EVERY DESIGNER NEEDS TO KNOW ABOUT PEOPLE Book Summary. NOT THE ORIGINAL BOOK.
Ask A Manager
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Author : Alison Green
language : en
Publisher: Hachette UK
Release Date : 2018-05-01
Ask A Manager written by Alison Green and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.
'I'm a HUGE fan of Alison Green's "Ask a Manager" column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide 'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversations Ten years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career. You'll learn what to say when: · colleagues push their work on you - then take credit for it · you accidentally trash-talk someone in an email and hit 'reply all' · you're being micromanaged - or not being managed at all · your boss seems unhappy with your work · you got too drunk at the Christmas party With sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life.
Design For How People Think
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Author : John Whalen Ph.D.
language : en
Publisher: O'Reilly Media
Release Date : 2019-04-05
Design For How People Think written by John Whalen Ph.D. and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-05 with Design categories.
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences