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Brand Against The Machine

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Brand Against The Machine

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Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22

Brand Against The Machine written by John Michael Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Brand Against The Machine

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Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-24

Against The Machine

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Author : Lee Siegel
language : en
Publisher: Profile Books
Release Date : 2011-09-30

Against The Machine written by Lee Siegel and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-30 with Social Science categories.

Against the Machine is a fascinating look at how the Internet is reshaping the way we think about ourselves and the world. Siegel explores how the internet affects culture and social life, particularly the psychological, emotional and social cost of high-tech solitude. Arguing that the internet's widespread anonymity eliminates boundaries and encourages otherwise polite people to be downright abusive, Siegel discusses the half-fantasy, half-realism of online personae. By experiencing virtual selves rather than other individuals, we run the risk of being reduced to avatars that other internet users manipulate for their own ends. Insightful and written with convincing evidence to support the author?s polemic, this book is a welcome addition to the debate on the personal ramifications of living in a wired world.

Brand Revolution

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Author : M. Sicard
language : en
Publisher: Springer
Release Date : 2012-11-09

Brand Revolution written by M. Sicard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-09 with Business & Economics categories.

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Official Gazette Of The United States Patent Office

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Author : United States. Patent Office
language : en
Publisher:
Release Date : 1899

Official Gazette Of The United States Patent Office written by United States. Patent Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1899 with Patents categories.

Mage Against The Machine

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Author : Shaun Barger
language : en
Publisher: Gallery / Saga Press
Release Date : 2019-07-30

Mage Against The Machine written by Shaun Barger and has been published by Gallery / Saga Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Fiction categories.

Harry Potter meets The Terminator in this action-packed adventure about a young man who discovers that everything he believed about his world is a lie. The year is 2120. The humans are dead. The mages have retreated from the world after a madman blew up civilization with weaponized magical technology. Safe within domes that protect them from the nuclear wasteland on the other side, the mages have spent the last century putting their lives back together. Nikolai is obsessed with artifacts from twentieth-century human life: mage-crafted replica Chuck Taylors on his feet, Schwarzenegger posters on his walls, Beatlemania still alive and well in his head. But he’s also tasked with a higher calling—to maintain the Veils that protect mage-kind from the hazards of the wastes beyond. As a cadet in the Mage King’s army, Nik has finally found what he always wanted—a purpose. But when confronted by one of his former instructors gone rogue, Nik tumbles into a dark secret. The humans weren’t nuked into oblivion—they’re still alive. Not only that, outside the domes a war rages between the last enclaves of free humans and vast machine intelligences. Outside the dome, unprepared and on the run, Nik finds Jem. Jem is a Runner for the Human Resistance. A ballerina-turned-soldier by the circumstances of war, Jem is more than just a human—her cybernetic enhancement mods make her faster, smarter, and are the only things that give her a fighting chance against the artificial beings bent on humanity’s eradication. Now Nik faces an impossible decision: side with the mages and let humanity die out? Or stand with Jem and the humans—and risk endangering everything he knows and loves?

Brand Is A Four Letter Word

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Author : Austin McGhie
language : en
Publisher: Advantage Media Group
Release Date : 2012

Brand Is A Four Letter Word written by Austin McGhie and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Brand Management

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Author : Emmanuel Mogaji
language : en
Publisher: Springer Nature
Release Date : 2021-04-02

Brand Management written by Emmanuel Mogaji and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Business & Economics categories.

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

The Global Brand Ceo

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Author : Marc de Swaan Arons
language : en
Publisher:
Release Date : 2010-09-16

The Global Brand Ceo written by Marc de Swaan Arons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Advertising categories.

Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world's most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.The insights, vision and approach presented in this book are all practitioner endorsed. Some 45 of the world's most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands' proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues. The book includes case studies from Sony Ericsson, Johnnie Walker, Dove, HSBC, Coca-Cola, OMO, Starbucks, Dulux, Procter and Gamble, VISA, and GSK Consumer Healthcare

Billboard

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Author :
language : en
Publisher:
Release Date : 1953-01-24

Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953-01-24 with categories.

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Brand Against The Machine

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