Brand Management

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Brand Management


Brand Management
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Brand Management


Brand Management
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Author : Emmanuel Mogaji
language : en
Publisher: Springer Nature
Release Date : 2021-04-02

Brand Management written by Emmanuel Mogaji and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Business & Economics categories.


Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.



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language : en
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written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.




Brand Management


Brand Management
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Author : Rik Riezebos
language : en
Publisher: Pearson Education
Release Date : 2003

Brand Management written by Rik Riezebos and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.


The goal of this book is not only to give insight into what a successful brand can mean for a company, but also to give managers a better feeling of how to adequately develop, manage and protect brands.

Brand Management In Canadian Law


Brand Management In Canadian Law
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Author : John McKeown
language : en
Publisher:
Release Date : 2019

Brand Management In Canadian Law written by John McKeown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.




Identity Based Brand Management


Identity Based Brand Management
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Author : Christoph Burmann
language : en
Publisher: Springer Gabler
Release Date : 2017-04-15

Identity Based Brand Management written by Christoph Burmann and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-15 with Business & Economics categories.


This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management

Strategic Brand Management


Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher:
Release Date : 1998

Strategic Brand Management written by Kevin Lane Keller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Brand name products categories.


This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.

Advanced Brand Management 3rd Edition


Advanced Brand Management 3rd Edition
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Author : Paul Temporal
language : en
Publisher: Harriman House Limited
Release Date : 2019-02-25

Advanced Brand Management 3rd Edition written by Paul Temporal and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Business & Economics categories.


Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.